Brand page · Clothing · United States
The Shirt traffic, ads & competitors 38.7k visits a month, 48 active Meta ads, Gravity score 510.
The Shirt — The Shirt by Rochelle Behrens makes women's shirts featuring patented No Gape® Technology, engineered to eliminate the gap between the buttons. Designed by women for women, the collection is produced in a female-led factory in Portugal using materials from a family-run Spanish mill. In September 2026 the-shirt.com drew an estimated 38.7k visits, up 54% on the month before. It ranks #3,403 of 97,158 Clothing brands in the United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 2787 peers: Clothing brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Shirt by Rochelle Behrens makes women's shirts featuring patented No Gape® Technology, engineered to eliminate the gap between the buttons. Designed by women for women, the collection is produced in a female-led factory in Portugal using materials from a family-run Spanish mill.
01 · Traffic
The Shirt website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Shirt drew an estimated 38.7k visits in September 2026, up 54% on the month before and down 13% over three months.
- Worldwide#211,465of 4.5m sites · Top 5%
- In United States#66,855of 1.2m sites · Top 10%
- Clothing, worldwide#20,255of 459,295 brands · Top 5%
- Clothing, United States#3,403of 97,158 brands · Top 5%
38.7k
estimated visits in September
1 mo ▲ +54.3%4 mo ▼ −13.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
The Shirt reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Shirt holds 3.2 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 100% one star.
Clothing Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
The Shirt best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Shirt sells on Shopify, 93% of its catalogue in stock. The best seller is The Icon Shirt, at US$135.00, followed by The Short Sleeve Shirt and The Short Sleeve Shirt.
#1The Icon ShirtThe ShirtUS$135.00In stock
#2The Short Sleeve ShirtThe ShirtUS$137.00In stock
#3The Short Sleeve ShirtThe ShirtUS$137.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Shirt in its comparison group.
- Average rating
- 4.42 / 5
- Rated products
- 18% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$178.00
- Currency
- USD
04 · Ads
The Shirt ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Shirt runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2023 (image, text, video).
Make it all look effortless.The Shirt by Rochelle Behrens7 Oct 2026image
SHOP NOWThe Shirt by Rochelle Behrens7 Oct 2026image
The Shirt that does it all.The Shirt by Rochelle Behrens6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Rochelle Behrens Incverified
Text ad20 Oct 2026Rochelle Behrens Incverified
Text ad20 Oct 2026Rochelle Behrens Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
The Shirt influencers
The creators who tag @theshirt_rochellebehrens on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @theshirt_rochellebehrens on Instagram, led by KELLY MCCOYD (115k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKELLY MCCOYD@kellymccoyd · 🇺🇸 US | Fashion style luxury Creator | 115k | 0.2% | 2 | Tagged @theshirt_rochellebehrens |
06 · Competitors according to Gravity
The Shirt competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Shirt among Clothing brands in the United States. The closest is Nation Los Angeles, then Lilla P, Sold Out NYC, MAMÈNE, Foxcroft, Paneros Clothing.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Nation Los Angelesnation.la | |||||||
| Lilla Plillap.com | |||||||
| Sold Out NYCsoldout.nyc | |||||||
| MAMÈNEmamene.studio | |||||||
| Foxcroftfoxcroftcollection.com | |||||||
| Paneros Clothingpanerosclothing.com |
07 · Company
Who is behind The Shirt?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Shirt is a company based in Rancho Santa Fe, United States, founded in 2010 according to LinkedIn, on a domain registered in April 2009. It employs about 50 people.
- Entity country
- 🇺🇸 United States · Rancho Santa Fe
- Founded
- 2010, per LinkedIn
- Domain registered
- 20 Apr 2009
- Status
- Operating
- Employees
- 50 on LinkedIn
- Own store
- the-shirt.com · Shopify · USD
- Catalogue
- 536 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Shirt
What people ask Google about The Shirt.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Shirt legit?
According to Gravity by Benchr, The Shirt is a brand based in Rancho Santa Fe, United States: its website has existed since April 2009, it sells on a Shopify store, it employs 50 people on LinkedIn, it has 23,575 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does The Shirt sell?
The Shirt by Rochelle Behrens makes women's shirts featuring patented No Gape® Technology, engineered to eliminate the gap between the buttons. Designed by women for women, the collection is produced in a female-led factory in Portugal using materials from a family-run Spanish mill. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 11% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does The Shirt cost?
The Shirt's best seller, The Icon Shirt, sells US$135.00 on the-shirt.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check the-shirt.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does The Shirt have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Shirt advertises on Facebook and Instagram and on Google, where its offers often run. Check the-shirt.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy The Shirt?
The Shirt sells on its own website, the-shirt.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns The Shirt?
Gravity by Benchr records a company based in Rancho Santa Fe, United States, founded in 2010 according to LinkedIn, on a domain registered in 2009, with 50 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Shirt growing?
Not at the moment. Gravity by Benchr estimates about 38,700 visits to the-shirt.com in September 2026, up 54% in a month and down 13% over three months. The Shirt ranks #3,403 of 97,158 Clothing brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Shirt use?
Gravity by Benchr identifies the-shirt.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since February 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does The Shirt spend on Meta ads?
Gravity by Benchr does not publish a spend figure for The Shirt on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in the United States?
Among Clothing brands in the United States in the Gravity by Benchr index, The Shirt ranks #3,403 of 97,158 by estimated traffic. Its closest competitors on the same market are Nation Los Angeles, Lilla P, Sold Out NYC, MAMÈNE and Foxcroft. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Shirt.