Brand page · Clothing · United States
Sleeper: 47.6k visits a month, 25 active Meta ads, Gravity score 559.
Sleeper — Sleeper is a generational loungewear brand that crafts party pajamas, feathered occasionwear, and linen resort dresses, with each piece requiring 6-12 hours of artisan work. In September 2026 the-sleeper.com drew an estimated 47.6k visits, up 34% on the month before. It ranks #2,903 of 97,158 Clothing brands in United States and holds a 3.0 Trustpilot rating over 89 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 2787 peers: Clothing brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Sleeper is a generational loungewear brand that crafts party pajamas, feathered occasionwear, and linen resort dresses, with each piece requiring 6-12 hours of artisan work.
01 · Traffic
How much traffic Sleeper gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sleeper drew an estimated 47.6k visits in September 2026, up 34% on the month before and down 1% over three months.
- Worldwide#177,466of 4.5m sites · Top 5%
- In United States#56,793of 1.2m sites · Top 5%
- Clothing, worldwide#17,073of 459,295 brands · Top 5%
- Clothing, United States#2,903of 97,158 brands · Top 5%
47.6k
estimated visits in September
1 mo ▲ +33.5%4 mo ▼ −1.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Sleeper.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sleeper holds 3.0 out of 5 on Trustpilot over 89 reviews, 4 of them in the last twelve months: 67% of customers give five stars and 24% one star. That volume places Sleeper in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Sleeper sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Sleeper sells on Shopify, 82% of its catalogue in stock. The best seller is Party Pajamas Set with Detachable Feathers in Black, at US$428.00, followed by Lurex Lounge Suit with Pants in Black and Party Pajamas Set with Detachable Feathers in White.
#1Party Pajamas Set with Detachable Feathers in BlackSleeperUS$428.00In stock
#2Lurex Lounge Suit with Pants in BlackSleeperUS$139.00In stock
#3Party Pajamas Set with Detachable Feathers in WhiteSleeperUS$428.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Sleeper in its comparison group.
- Average rating
- 4.87 / 5
- Rated products
- 13% of the catalogue
- In stock
- 82%
- Upper price quartile
- US$257.00
- Currency
- USD
04 · Ads
What Sleeper is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sleeper runs Meta ads on Facebook, Instagram, Threads, whatsapp, and has advertised on Google since April 2024 (image, text, video).
SWEET SALE To make your decision a little easier, we would like to extend a special offer: an extra 20% off from archive sale section.SLEEPER7 Oct 2026image
SWEET SALE To make your decision a little easier, we would like to extend a special offer: an extra 20% off from archive sale section.SLEEPER7 Oct 2026image
SWEET SALE To make your decision a little easier, we would like to extend a special offer: an extra 20% off from archive sale section.SLEEPER7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad17 Sept 2026JAQUAN TONY LUCKYverified
Text ad13 Jul 2026Sleeper LLCverified
Text ad13 Jul 2026Sleeper LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Sleeper.
The creators who tag @daily_sleeper on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @daily_sleeper on Instagram, led by Alexandra Corrine (69.6k followers, 4.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAlexandra Corrine@alexandraxcorrine · 🇺🇸 US | Fashion style luxury Creator | 69.6k | 4.5% | 6 | Tagged @daily_sleeper |
06 · Competitors according to Gravity
Who Sleeper competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sleeper among Clothing brands in United States. The closest is HEIRESS, then ECOFORIA, Jen's Pirate Booty, Gaia Conceptions, Arianne Elmy, Cari Capri.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| HEIRESSheiressbeverlyhills.com | |||||||
| ECOFORIAecoforia.us | |||||||
| Jen's Pirate Bootyjenspiratebooty.com | |||||||
| Gaia Conceptionsgaiaconceptions.com | |||||||
| Arianne Elmyarianne-elmy.com | |||||||
| Cari Capricaricapri.com |
07 · Company
The company behind Sleeper.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sleeper is a company based in Brooklyn, United States, founded in 2014 according to LinkedIn, on a domain registered in June 2014. It employs about 48 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Brooklyn
- Founded
- 2014, per LinkedIn
- Domain registered
- 24 Jun 2014
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 48 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- the-sleeper.com · Shopify · USD
- Catalogue
- 32 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sleeper
What people ask Google about Sleeper.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sleeper legit or a scam?
According to Gravity by Benchr, Sleeper is a brand based in Brooklyn, United States: its website has existed since June 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 48 people on LinkedIn, it has 458,582 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Sleeper?
Customers rate Sleeper 3.0 out of 5 on Trustpilot over 89 reviews, 4 of them in the last twelve months: 67% give five stars, 24% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Sleeper sell?
Sleeper is a generational loungewear brand that crafts party pajamas, feathered occasionwear, and linen resort dresses, with each piece requiring 6-12 hours of artisan work. Gravity by Benchr classifies it under Clothing, with Dresses making up 32% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Sleeper cost?
Sleeper's best seller, Party Pajamas Set with Detachable Feathers in Black, sells US$428.00 on the-sleeper.com. 82% of the catalogue is in stock. Gravity does not track prices daily: check the-sleeper.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Sleeper promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Sleeper advertises on Facebook and Instagram and on Google, where its offers often run. Check the-sleeper.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Sleeper?
Sleeper sells on its own website, the-sleeper.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Sleeper?
Gravity by Benchr records a company based in Brooklyn, United States, founded in 2014 according to LinkedIn, on a domain registered in 2014, with 48 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Sleeper doing well?
Not at the moment. Gravity by Benchr estimates about 47,600 visits to the-sleeper.com in September 2026, up 34% in a month and down 1% over three months. Sleeper ranks #2,903 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Sleeper use?
Gravity by Benchr identifies the-sleeper.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Sleeper spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Sleeper on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Sleeper ranks #2,903 of 97,158 by estimated traffic. Its closest competitors on the same market are HEIRESS, ECOFORIA, Jen's Pirate Booty, Gaia Conceptions and Arianne Elmy. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sleeper.