Brand page · Hobbies & Creative Arts · Denmark
The Army Painter: 260k visits a month, 371 active Meta ads, Gravity score 599.
The Army Painter — The Army Painter is a Danish company that develops high-quality hobby paints and accessories specifically for miniatures and wargaming, serving painters of all levels. In September 2026 thearmypainter.com drew an estimated 260k visits, down 10% on the month before. It ranks #86 of 32,083 Hobbies & Creative Arts brands in Denmark and holds a 2.4 Trustpilot rating over 20 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 15 peers: Hobbies & Creative Arts brands in Denmark with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Army Painter is a Danish company that develops high-quality hobby paints and accessories specifically for miniatures and wargaming, serving painters of all levels.
01 · Traffic
How much traffic The Army Painter gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Army Painter drew an estimated 260k visits in September 2026, down 10% on the month before and down 16% over three months.
- Worldwide#42,103of 4.5m sites · Top 1%
- In United States#13,731of 1.2m sites · Top 5%
- Hobbies & Creative Arts, worldwide#542of 136,278 brands · Top 1%
- Hobbies & Creative Arts, United States#86of 32,083 brands · Top 1%
260k
estimated visits in September
1 mo ▼ −9.6%4 mo ▼ −16.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Army Painter.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Army Painter holds 2.4 out of 5 on Trustpilot over 20 reviews, 4 of them in the last twelve months: 35% of customers give five stars and 55% one star. That volume places The Army Painter in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Painting Hobby Store Paint Store Art Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Army Painter sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Army Painter sells on Shopify, 99% of its catalogue in stock. The best seller is Warpaints Fanatic: Matt White, at €3.69, followed by Colour Primer: Matt White and Warpaints Fanatic: Matt Black.
#1Warpaints Fanatic: Matt WhiteThe Army Painter€3.69In stock
#2Colour Primer: Matt WhiteThe Army Painter€13.99In stock
#3Warpaints Fanatic: Matt BlackThe Army Painter€3.69In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Army Painter in its comparison group.
- Average rating
- 4.97 / 5
- Rated products
- 38% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$15.67
- Currency
- EUR
04 · Ads
What The Army Painter is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Army Painter runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2022 (image, text, video).
Start Painting TodayThe Army Painter9 Oct 2026video
New Grimdark SinglesThe Army Painter9 Oct 2026video
Paint Minis FasterThe Army Painter9 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026The Army Painter ApSverified
Text ad19 Oct 2026The Army Painter ApSverified
Text ad19 Oct 2026The Army Painter ApSverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Army Painter.
The creators who tag @thearmypainter on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @thearmypainter on Instagram, led by Don Suratos (54.7k followers, 2.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDon Suratos@don_suratos · 🇺🇸 US | Photography visual arts Creator | 54.7k | 2.8% | 9 | Tagged @thearmypainter |
06 · Competitors according to Gravity
Who The Army Painter competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Army Painter among Hobbies & Creative Arts brands in Denmark. The closest is AK-Interactive, then The Combat Company, Warhaus, Acrylicos Vallejo, mr-hobby.com, The Scale Modellers Supply.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| AK-Interactiveak-interactive.com | |||||||
| The Combat Companythecombatcompany.com | |||||||
| Warhauswarhaus.com.au | |||||||
| Acrylicos Vallejoacrylicosvallejo.com | |||||||
| mr-hobby.commr-hobby.com | |||||||
| The Scale Modellers Supplyscalemodeller.com.au |
07 · Company
The company behind The Army Painter.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Army Painter is a company based in Skanderborg, Denmark, founded in 2007 according to LinkedIn, on a domain registered in July 2007. It employs about 84 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark · Skanderborg
- Founded
- 2007, per LinkedIn
- Domain registered
- 2 Jul 2007
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 84 on LinkedIn · 51-200
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thearmypainter.com · Shopify · EUR
- Catalogue
- 55 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Army Painter
What people ask Google about The Army Painter.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Army Painter legit?
According to Gravity by Benchr, The Army Painter is a brand based in Skanderborg, Denmark: its website has existed since July 2007, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 84 people on LinkedIn, it has 113,990 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
The Army Painter reviews: is it worth it?
Customers rate The Army Painter 2.4 out of 5 on Trustpilot over 20 reviews, 4 of them in the last twelve months: 35% give five stars, 55% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is The Army Painter known for?
The Army Painter is a Danish company that develops high-quality hobby paints and accessories specifically for miniatures and wargaming, serving painters of all levels. Gravity by Benchr classifies it under Hobbies & Creative Arts, with Arts & Crafts making up 64% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
The Army Painter prices: how much is it?
The Army Painter's best seller, Warpaints Fanatic: Matt White, sells €3.69 on thearmypainter.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check thearmypainter.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does The Army Painter have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Army Painter advertises on Facebook and Instagram and on Google, where its offers often run. Check thearmypainter.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy The Army Painter?
The Army Painter sells on its own website, thearmypainter.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind The Army Painter?
Gravity by Benchr records a company based in Skanderborg, Denmark, founded in 2007 according to LinkedIn, on a domain registered in 2007, with 84 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Army Painter doing well?
Not at the moment. Gravity by Benchr estimates about 259,800 visits to thearmypainter.com in September 2026, down 10% in a month and down 16% over three months. The Army Painter ranks #86 of 32,083 Hobbies & Creative Arts brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Army Painter use?
Gravity by Benchr identifies thearmypainter.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is The Army Painter's ad budget?
Gravity by Benchr does not publish a spend figure for The Army Painter on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands in Denmark?
Among Hobbies & Creative Arts brands in Denmark in the Gravity by Benchr index, The Army Painter ranks #86 of 32,083 by estimated traffic. Its closest competitors on the same market are AK-Interactive, The Combat Company, Warhaus, Acrylicos Vallejo and mr-hobby.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Army Painter.