Brand page · Health Care · Australia
The Beauty Chef: 57k visits a month, 70 active Meta ads, Gravity score 557.
The Beauty Chef — The Beauty Chef is a brand that creates bio-fermented, wholefood nutrition products with prebiotics and probiotics for gut health and glowing skin. Founded by Carla Oates, the company offers organic beauty and wellness products using a holistic approach to skin and gut health. In September 2026 thebeautychef.com drew an estimated 57k visits, up 26% on the month before. It ranks #76 of 2,157 Health Care brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 135 peers: Health Care brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Beauty Chef is a brand that creates bio-fermented, wholefood nutrition products with prebiotics and probiotics for gut health and glowing skin. Founded by Carla Oates, the company offers organic beauty and wellness products using a holistic approach to skin and gut health.
01 · Traffic
How much traffic The Beauty Chef gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Beauty Chef drew an estimated 57k visits in September 2026, up 26% on the month before and up 4% over three months.
- Worldwide#151,859of 4.5m sites · Top 5%
- In Australia#3,652of 105k sites · Top 5%
- Health Care, worldwide#4,036of 105,715 brands · Top 5%
- Health Care, Australia#76of 2,157 brands · Top 5%
57k
estimated visits in September
1 mo ▲ +25.6%4 mo ▲ +3.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Beauty Chef.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Beauty Chef holds 3.2 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 100% one star.
Cosmetics Store Skin Care Clinic Health and Beauty Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Beauty Chef sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Beauty Chef sells on Shopify, 100% of its catalogue in stock. The best seller is COLLAGEN BOOST™, at A$49.00, followed by DAILY SUPERGREENS™ and HYDRATION BOOST™.
#1COLLAGEN BOOST™The Beauty ChefA$49.00In stock
#2DAILY SUPERGREENS™The Beauty ChefA$69.00In stock
#3HYDRATION BOOST™The Beauty ChefA$49.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Beauty Chef in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 88% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$82.99
- Currency
- AUD
04 · Ads
What The Beauty Chef is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Beauty Chef runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since March 2023 (image, text, video).
Win a $1,439 wellness resetThe Beauty Chef6 Oct 2026image
Win $3,000+ in wellness prizesThe Beauty Chef6 Oct 2026image
The Beauty ChefThe Beauty Chef6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026THE BEAUTY CHEF PTY LIMITEDverified
Text ad20 Oct 2026THE BEAUTY CHEF PTY LIMITEDverified
Text ad20 Oct 2026THE BEAUTY CHEF PTY LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Beauty Chef.
The creators who tag @thebeautychef on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @thebeautychef on Instagram, led by Brooke Kelly (26.4k followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBrooke Kelly@brooke_kelly_nutrition · 🇬🇧 GB | Food cooking nutrition Creator | 26.4k | 1.2% | 2 | Tagged @thebeautychef |
06 · Competitors according to Gravity
Who The Beauty Chef competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Beauty Chef among Health Care brands in Australia. The closest is WelleCo, then Lifecykel, Forest Super Foods, kallistia, Lactoferrin Co., Zombie Labs.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| WelleCowelleco.com.au | |||||||
| Lifecykellifecykel.uk | |||||||
| Forest Super Foodsforestsuperfoods.com.au | |||||||
| kallistiakallistia.com | |||||||
| Lactoferrin Co.lactoferrin.co | |||||||
| Zombie Labswearezombie.com.au |
07 · Company
The company behind The Beauty Chef.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Beauty Chef is a company based in Double Bay, Australia, founded in 2012 according to LinkedIn, on a domain registered in October 2007. It employs about 21 people and is listed at private_equity stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Double Bay
- Founded
- 2012, per LinkedIn
- Domain registered
- 5 Oct 2007
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 21 on LinkedIn
- Funding stage
- Private equity · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thebeautychef.com · Shopify · AUD
- Catalogue
- 81 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Beauty Chef
What people ask Google about The Beauty Chef.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Beauty Chef legit?
According to Gravity by Benchr, The Beauty Chef is a brand based in Double Bay, Australia: its website has existed since October 2007, it sells on a Shopify store, it employs 21 people on LinkedIn, it has 239,828 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is The Beauty Chef?
The Beauty Chef is a brand that creates bio-fermented, wholefood nutrition products with prebiotics and probiotics for gut health and glowing skin. Founded by Carla Oates, the company offers organic beauty and wellness products using a holistic approach to skin and gut health. Gravity by Benchr classifies it under Health Care, with Health & Beauty making up 8% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
The Beauty Chef prices: how much is it?
The Beauty Chef's best seller, COLLAGEN BOOST™, sells A$49.00 on thebeautychef.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check thebeautychef.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
The Beauty Chef promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: The Beauty Chef advertises on Facebook and Instagram and on Google, where its offers often run. Check thebeautychef.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy The Beauty Chef?
The Beauty Chef sells on its own website, thebeautychef.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind The Beauty Chef?
Gravity by Benchr records a company based in Double Bay, Australia, founded in 2012 according to LinkedIn, on a domain registered in 2007, with 21 employees on LinkedIn, listed at private_equity stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Beauty Chef growing?
Yes. Gravity by Benchr estimates about 57,000 visits to thebeautychef.com in September 2026, up 26% in a month and up 4% over three months. The Beauty Chef ranks #76 of 2,157 Health Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Beauty Chef use?
Gravity by Benchr identifies thebeautychef.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since March 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is The Beauty Chef's ad budget?
Gravity by Benchr does not publish a spend figure for The Beauty Chef on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in Australia?
Among Health Care brands in Australia in the Gravity by Benchr index, The Beauty Chef ranks #76 of 2,157 by estimated traffic. Its closest competitors on the same market are WelleCo, Lifecykel, Forest Super Foods, kallistia and Lactoferrin Co.. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Beauty Chef.