- Gravity
- Rankings
- Animals & Pet Supplies
- Pet Supplies
- The Brooklyn Pet Store
Brand page · Pet Supplies · New Zealand
The Brooklyn Pet Store: 49.5k visits a month, 292 active Meta ads, Gravity score 628.
The Brooklyn Pet Store — The Brooklyn Pet Store is an Australian online retailer specializing in dog beds, collars, leashes, blankets, and car accessories for dogs. In September 2026 thebrooklyn.net drew an estimated 49.5k visits, up 88% on the month before. It ranks #24 of 1,269 Pet Supplies brands in New Zealand.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 7 peers: Pet Supplies brands in New Zealand with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Brooklyn Pet Store is an Australian online retailer specializing in dog beds, collars, leashes, blankets, and car accessories for dogs.
01 · Traffic
How much traffic The Brooklyn Pet Store gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Brooklyn Pet Store drew an estimated 49.5k visits in September 2026, up 88% on the month before and up 67% over three months.
- Worldwide#171,638of 4.5m sites · Top 5%
- In Canada#3,188of 104k sites · Top 5%
- Pet Supplies, worldwide#1,374of 52,845 brands · Top 5%
- Pet Supplies, Canada#24of 1,269 brands · Top 5%
49.5k
estimated visits in September
1 mo ▲ +88.2%4 mo ▲ +67.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Brooklyn Pet Store.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Brooklyn Pet Store holds 3.0 out of 5 on Trustpilot over 2 reviews: 0% of customers give five stars and 50% one star.
Pet Supply Store Pet Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Brooklyn Pet Store sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Brooklyn Pet Store sells on Shopify, 91% of its catalogue in stock. The best seller is Brooklyn® Deep Sleep Pet Bed, at NZ$99.00–NZ$159.00, followed by Brooklyn® Ultra Memory Foam Bed and Brooklyn® Deep Sleep Throw.
#1Brooklyn® Deep Sleep Pet BedThe Brooklyn Pet StoreNZ$99.00–NZ$159.00In stock
#2Brooklyn® Ultra Memory Foam BedThe Brooklyn Pet StoreNZ$149.00–NZ$189.00In stock
#3Brooklyn® Deep Sleep ThrowThe Brooklyn Pet StoreNZ$49.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Brooklyn Pet Store in its comparison group.
- Average rating
- 4.43 / 5
- Rated products
- 31% of the catalogue
- In stock
- 91%
- Upper price quartile
- US$73.88
- Currency
- NZD
04 · Ads
What The Brooklyn Pet Store is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Brooklyn Pet Store runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since May 2023 (image, text, video).
Australia's Favourite Dog Bed ✨The Brooklyn8 Oct 2026video
Brooklyn® Deep Sleep Pet Bed | #1 Rated Dog Bed of 2026The Brooklyn8 Oct 2026image
Save $50 on Australia's Top Rated Dog BedThe Brooklyn8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Dylan Roy Garrodverified
Text ad20 Oct 2026Dylan Roy Garrodverified
Text ad20 Oct 2026Dylan Roy Garrodverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Brooklyn Pet Store.
The creators who tag @thebrooklynofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @thebrooklynofficial on Instagram, led by Bridie Morris (12.1k followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBridie Morris@bridieholiday · 🇬🇧 GB | Parenting family Creator | 12.1k | 1.2% | 1 | Tagged @thebrooklynofficial |
06 · Competitors according to Gravity
Who The Brooklyn Pet Store competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Brooklyn Pet Store among Pet Supplies brands in New Zealand. The closest is The Brooklyn, then EzyDog, OLLIE & JAMES, Pawtect, naturalhound.co.nz, D-fa Dogs Down Under.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| The Brooklynthebrooklyn.co.nz | |||||||
| EzyDogezydog.co.nz | |||||||
| OLLIE & JAMESollieandjames.com | |||||||
| Pawtectpawtect.com | |||||||
| naturalhound.co.nznaturalhound.co.nz | |||||||
| D-fa Dogs Down Underd-fa.co.nz |
07 · Company
The company behind The Brooklyn Pet Store.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Brooklyn Pet Store is a company based in Auckland, New Zealand, on a domain registered in February 2021.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇿 New Zealand · Auckland
- Founded
- Data not available
- Domain registered
- 1 Feb 2021
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thebrooklyn.net · Shopify · AUD
- Catalogue
- 31 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Brooklyn Pet Store
What people ask Google about The Brooklyn Pet Store.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Brooklyn Pet Store legit or a scam?
According to Gravity by Benchr, The Brooklyn Pet Store is a brand based in Auckland, New Zealand: its website has existed since February 2021, it sells on a Shopify store, it has 20,547 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is The Brooklyn Pet Store known for?
The Brooklyn Pet Store is an Australian online retailer specializing in dog beds, collars, leashes, blankets, and car accessories for dogs. Gravity by Benchr classifies it under Pet Supplies, with Pet Collars & Harnesses making up 9% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
The Brooklyn Pet Store prices: how much is it?
The Brooklyn Pet Store's best seller, Brooklyn® Deep Sleep Pet Bed, sells from NZ$99.00 to NZ$159.00 on thebrooklyn.net. 91% of the catalogue is in stock. Gravity does not track prices daily: check thebrooklyn.net before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does The Brooklyn Pet Store have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Brooklyn Pet Store advertises on Facebook and Instagram and on Google, where its offers often run. Check thebrooklyn.net for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy The Brooklyn Pet Store?
The Brooklyn Pet Store sells on its own website, thebrooklyn.net, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind The Brooklyn Pet Store?
Gravity by Benchr records a company based in Auckland, New Zealand, whose domain was registered in 2021. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Brooklyn Pet Store growing?
Yes. Gravity by Benchr estimates about 49,500 visits to thebrooklyn.net in September 2026, up 88% in a month and up 67% over three months. The Brooklyn Pet Store ranks #24 of 1,269 Pet Supplies brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Brooklyn Pet Store use?
Gravity by Benchr identifies thebrooklyn.net as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since May 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does The Brooklyn Pet Store spend on Meta ads?
Gravity by Benchr does not publish a spend figure for The Brooklyn Pet Store on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in New Zealand?
Among Pet Supplies brands in New Zealand in the Gravity by Benchr index, The Brooklyn Pet Store ranks #24 of 1,269 by estimated traffic. Its closest competitors on the same market are The Brooklyn, EzyDog, OLLIE & JAMES, Pawtect and naturalhound.co.nz. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Brooklyn Pet Store.