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- The Brownie Box
Brand page · Food Items · Netherlands
The Brownie Box: 36.7k visits a month, 19 active Meta ads, Gravity score 520.
The Brownie Box — The Brownie Box is a Dutch company that sells handmade brownies and brownie boxes as gifts for various occasions. They offer personalized brownie boxes with custom logos and cards for corporate and personal gifting. In September 2026 thebrowniebox.nl drew an estimated 36.7k visits, down 3% on the month before. It ranks #85 of 960 Food Items brands in Netherlands and holds a 4.0 Trustpilot rating over 4,125 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 69 peers: Food Items brands in Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Brownie Box is a Dutch company that sells handmade brownies and brownie boxes as gifts for various occasions. They offer personalized brownie boxes with custom logos and cards for corporate and personal gifting.
01 · Traffic
How much traffic The Brownie Box gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Brownie Box drew an estimated 36.7k visits in September 2026, down 3% on the month before and down 3% over three months.
- Worldwide#221,352of 4.5m sites · Top 5%
- In Netherlands#3,168of 78.6k sites · Top 5%
- Food Items, worldwide#6,729of 260,714 brands · Top 5%
- Food Items, Netherlands#85of 960 brands · Top 10%
36.7k
estimated visits in September
1 mo ▼ −3.1%4 mo ▼ −2.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Brownie Box.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Brownie Box holds 4.0 out of 5 on Trustpilot over 4,125 reviews, 23 of them in the last twelve months: 82% of customers give five stars and 4% one star. That volume places The Brownie Box in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Bakery
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Brownie Box sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Brownie Box sells on Shopify, 96% of its catalogue in stock. The best seller is Stel je eigen Brownie Box samen, at €10.95–€39.95, followed by Limited Edition: Tiramisu Brownies and Premium: Triple Chocolate Brownies.
#1Stel je eigen Brownie Box samenThe Brownie Box€10.95–€39.95In stock
Limited Edition: Tiramisu BrowniesThe Brownie Box€0.50–€42.95In stock
Premium: Triple Chocolate BrowniesThe Brownie Box€1.00–€46.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Brownie Box in its comparison group.
- Average rating
- 4.92 / 5
- Rated products
- 89% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$29.01
- Currency
- EUR
04 · Ads
What The Brownie Box is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Brownie Box runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2022 (image, text, video).
Twee smaken, één unieke samenwerkingThe Brownie Box8 Oct 2026image
Twee smaken, één unieke samenwerkingThe Brownie Box8 Oct 2026image
Ramon Brugman Brownies | Ramon's Signature CollectionThe Brownie Box6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026The Brownie Box B.V.verified
Text ad21 Oct 2026The Brownie Box B.V.verified
Text ad21 Oct 2026The Brownie Box B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Brownie Box.
The creators who tag @thebrowniebox.nl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @thebrowniebox.nl on Instagram, led by The Citylifer Rotterdam (14.8k followers, 4.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TThe Citylifer Rotterdam@thecityliferrotterdam · 🇳🇱 NL | Food cooking nutrition Creator | 14.8k | 4.2% | 1 | Tagged @thebrowniebox.nl |
06 · Competitors according to Gravity
Who The Brownie Box competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Brownie Box among Food Items brands in Netherlands. The closest is thebrowniebox.be, then Breakfast Gift, Østerberg Ice Cream & Drinks, O Granulado, takano-online.jp, gurchini.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| thebrowniebox.bethebrowniebox.be | |||||||
| Breakfast Giftbreakfast-gift.com | |||||||
| Østerberg Ice Cream & Drinksosterberg-ice.dk | |||||||
| O Granuladoogranulado.com | |||||||
| takano-online.jptakano-online.jp | |||||||
| gurchini.comgurchini.com |
07 · Company
The company behind The Brownie Box.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Brownie Box is a company based in Netherlands, founded in 2018 according to LinkedIn, on a domain registered in March 2018. It employs about 26 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- 2018, per LinkedIn
- Domain registered
- 8 Mar 2018
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 26 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thebrowniebox.nl · Shopify · EUR
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Brownie Box
What people ask Google about The Brownie Box.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Brownie Box a legit company?
According to Gravity by Benchr, The Brownie Box is a brand based in Netherlands: its website has existed since March 2018, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 26 people on LinkedIn, it has 17,174 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
The Brownie Box reviews: is it worth it?
Customers rate The Brownie Box 4.0 out of 5 on Trustpilot over 4,125 reviews, 23 of them in the last twelve months: 82% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is The Brownie Box?
The Brownie Box is a Dutch company that sells handmade brownies and brownie boxes as gifts for various occasions. They offer personalized brownie boxes with custom logos and cards for corporate and personal gifting. Gravity by Benchr classifies it under Food Items, with Food Gift Baskets making up 23% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
The Brownie Box prices: how much is it?
The Brownie Box's best seller, Stel je eigen Brownie Box samen, sells from €10.95 to €39.95 on thebrowniebox.nl. 96% of the catalogue is in stock. Gravity does not track prices daily: check thebrowniebox.nl before buying. Source: Gravity by Benchr catalogue reading, October 2026.
The Brownie Box promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: The Brownie Box advertises on Facebook and Instagram and on Google, where its offers often run. Check thebrowniebox.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy The Brownie Box?
The Brownie Box sells on its own website, thebrowniebox.nl, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind The Brownie Box?
Gravity by Benchr records a company based in Netherlands, founded in 2018 according to LinkedIn, on a domain registered in 2018, with 26 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Brownie Box doing well?
Not at the moment. Gravity by Benchr estimates about 36,700 visits to thebrowniebox.nl in September 2026, down 3% in a month and down 3% over three months. The Brownie Box ranks #85 of 960 Food Items brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Brownie Box use?
Gravity by Benchr identifies thebrowniebox.nl as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does The Brownie Box spend on Meta ads?
Gravity by Benchr does not publish a spend figure for The Brownie Box on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in Netherlands?
Among Food Items brands in Netherlands in the Gravity by Benchr index, The Brownie Box ranks #85 of 960 by estimated traffic. Its closest competitors on the same market are thebrowniebox.be, Breakfast Gift, Østerberg Ice Cream & Drinks, O Granulado and takano-online.jp. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Brownie Box.