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- The Cake Decorating Company
Brand page · Kitchen & Dining · United Kingdom
The Cake Decorating Company traffic, ads & competitors 59.6k visits a month, 11 active Meta ads, Gravity score 464.
The Cake Decorating Company — The Cake Decorating Company is a UK-based retailer of cake decorating supplies, stocking everything from sugarpaste and cake boxes to innovative baking equipment. In September 2026 thecakedecoratingcompany.co.uk drew an estimated 59.6k visits, down 9% on the month before. It ranks #185 of 6,546 Kitchen & Dining brands in the United Kingdom and holds a 4.5 Trustpilot rating over 9,712 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 248 peers: Kitchen & Dining brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Cake Decorating Company is a UK-based retailer of cake decorating supplies, stocking everything from sugarpaste and cake boxes to innovative baking equipment.
01 · Traffic
The Cake Decorating Company website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Cake Decorating Company drew an estimated 59.6k visits in September 2026, down 9% on the month before and down 8% over three months.
- Worldwide#146,339of 4.5m sites · Top 5%
- In United Kingdom#7,691of 192k sites · Top 5%
- Kitchen & Dining, worldwide#3,695of 145,612 brands · Top 5%
- Kitchen & Dining, United Kingdom#185of 6,546 brands · Top 5%
59.6k
estimated visits in September
1 mo ▼ −8.8%4 mo ▼ −7.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
The Cake Decorating Company reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Cake Decorating Company holds 4.5 out of 5 on Trustpilot over 9,712 reviews, 606 of them in the last twelve months: 82% of customers give five stars and 6% one star. That volume places The Cake Decorating Company in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, The Cake Decorating Company scores 4.8 over 26 reviews.
Baking Supply Store Cake Decorating Equipment Shop Cake Shop Hobby Store Craft Store Bakery Equipment
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
The Cake Decorating Company best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Cake Decorating Company sells on Shopify, 79% of its catalogue in stock. The best seller is White Square Cake Box - 6" Deep, at £0.75–£108.00, followed by White Sugarpaste and 5mm White Round Matt Masonite Board.
#2White Square Cake Box - 6" DeepThe Cake Decorating Company£0.75–£108.00In stock
#3White SugarpasteThe Cake Decorating Company£2.25–£43.95In stock
5mm White Round Matt Masonite BoardThe Cake Decorating Company£2.00–£3.50In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Cake Decorating Company in its comparison group.
- Average rating
- 4.57 / 5
- Rated products
- 6% of the catalogue
- In stock
- 79%
- Upper price quartile
- US$9.38
- Currency
- GBP
04 · Ads
The Cake Decorating Company ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Cake Decorating Company runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2022 (image, text, video).
Have you tried @funcakes Enchanted Cream yet? A baking cupboard staple that’s super easy to mix, needs just water or milk, is easy to coloThe Cake Decorating Company5 Oct 2026video
Striped Mini Chocolate Curls 100gThe Cake Decorating Company5 Oct 2026image
Purple Amethyst - Edible Iridescent Glitter Magic SparklesThe Cake Decorating Company1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Create Better Distribution Limitedverified
Text ad21 Oct 2026Create Better Distribution Limitedverified
Text ad21 Oct 2026Create Better Distribution Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
The Cake Decorating Company influencers
The creators who tag @the_cake_decorating_co on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @the_cake_decorating_co on Instagram, led by 𝑉𝑖𝑑𝑢𝑠ℎ𝑖 𝐺𝑢𝑝𝑡𝑎 | 𝐶𝑢𝑠𝑡𝑜𝑚 𝐶𝑎𝑘𝑒 𝑀𝑎𝑘𝑒𝑟 & 𝐵𝑢𝑡𝑡𝑒𝑟𝑐𝑟𝑒𝑎𝑚 𝐴𝑟𝑡𝑖𝑠𝑡 (11k followers, 4.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝑉𝑖𝑑𝑢𝑠ℎ𝑖 𝐺𝑢𝑝𝑡𝑎 | 𝐶𝑢𝑠𝑡𝑜𝑚 𝐶𝑎𝑘𝑒 𝑀𝑎𝑘𝑒𝑟 & 𝐵𝑢𝑡𝑡𝑒𝑟𝑐𝑟𝑒𝑎𝑚 𝐴𝑟𝑡𝑖𝑠𝑡@lookatthosecakes · 🇬🇧 GB | Food cooking nutrition Creator | 11k | 4.4% | 21 | Tagged @the_cake_decorating_co |
06 · Competitors according to Gravity
The Cake Decorating Company competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Cake Decorating Company among Kitchen & Dining brands in the United Kingdom. The closest is cheapcookiecutters.com, then GN-Store, downtowndough.com, ecobaker.co.uk, easybakery.shop, Lenka Sweet Dreams.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| cheapcookiecutters.comcheapcookiecutters.com | |||||||
| GN-Storegn-store.com | |||||||
| downtowndough.comdowntowndough.com | |||||||
| ecobaker.co.ukecobaker.co.uk | |||||||
| easybakery.shopeasybakery.shop | |||||||
| Lenka Sweet Dreamslenkasweetdreams.gr |
07 · Company
Who is behind The Cake Decorating Company?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Cake Decorating Company is a company based in United Kingdom, on a domain registered in May 2010.
- Entity country
- 🇬🇧 United Kingdom
- Domain registered
- 7 May 2010
- Own store
- thecakedecoratingcompany.co.uk · Shopify · GBP
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Cake Decorating Company
What people ask Google about The Cake Decorating Company.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Cake Decorating Company legit or a scam?
According to Gravity by Benchr, The Cake Decorating Company is a brand based in the United Kingdom: its website has existed since May 2010, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 112,316 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
The Cake Decorating Company reviews: is it worth it?
Customers rate The Cake Decorating Company 4.5 out of 5 on Trustpilot over 9,712 reviews, 606 of them in the last twelve months: 82% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, The Cake Decorating Company scores 4.8 over 26 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does The Cake Decorating Company sell?
The Cake Decorating Company is a UK-based retailer of cake decorating supplies, stocking everything from sugarpaste and cake boxes to innovative baking equipment. Gravity by Benchr classifies it under Kitchen & Dining, with Kitchen Tools & Utensils making up 98% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
The Cake Decorating Company prices: how much is it?
The Cake Decorating Company's best seller, White Square Cake Box - 6" Deep, sells from £0.75 to £108.00 on thecakedecoratingcompany.co.uk. 79% of the catalogue is in stock. Gravity does not track prices daily: check thecakedecoratingcompany.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
The Cake Decorating Company promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: The Cake Decorating Company advertises on Facebook and Instagram and on Google, where its offers often run. Check thecakedecoratingcompany.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy The Cake Decorating Company?
The Cake Decorating Company sells on its own website, thecakedecoratingcompany.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind The Cake Decorating Company?
Gravity by Benchr records a company based in United Kingdom, whose domain was registered in 2010. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Cake Decorating Company growing?
Not at the moment. Gravity by Benchr estimates about 59,600 visits to thecakedecoratingcompany.co.uk in September 2026, down 9% in a month and down 8% over three months. The Cake Decorating Company ranks #185 of 6,546 Kitchen & Dining brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Cake Decorating Company use?
Gravity by Benchr identifies thecakedecoratingcompany.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does The Cake Decorating Company spend on Meta ads?
Gravity by Benchr does not publish a spend figure for The Cake Decorating Company on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in the United Kingdom?
Among Kitchen & Dining brands in the United Kingdom in the Gravity by Benchr index, The Cake Decorating Company ranks #185 of 6,546 by estimated traffic. Its closest competitors on the same market are cheapcookiecutters.com, GN-Store, downtowndough.com, ecobaker.co.uk and easybakery.shop. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Cake Decorating Company.