Brand page · Music & Sound Recordings · Germany
The Circle: 215k visits a month, 3 active Meta ads, Gravity score 482.
The Circle — The Circle is a music store and online platform specializing in vinyl records and pop culture, offering digital retail, a magazine, and live sessions with artists. In September 2026 thecircle.de drew an estimated 215k visits, down 4% on the month before. It ranks #11 of 520 Music & Sound Recordings brands in Germany.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 13 peers: Music & Sound Recordings brands in Germany with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Circle is a music store and online platform specializing in vinyl records and pop culture, offering digital retail, a magazine, and live sessions with artists.
01 · Traffic
How much traffic The Circle gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Circle drew an estimated 215k visits in September 2026, down 4% on the month before and down 23% over three months.
- Worldwide#49,380of 4.5m sites · Top 5%
- In Germany#2,255of 184k sites · Top 5%
- Music & Sound Recordings, worldwide#94of 14,068 brands · Top 1%
- Music & Sound Recordings, Germany#11of 520 brands · Top 5%
215k
estimated visits in September
1 mo ▼ −4.2%4 mo ▼ −23.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Circle.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Circle holds 3.7 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 100% of customers give five stars and 0% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Circle sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Circle sells on Shopify, 80% of its catalogue in stock. The best seller is Everyone’s A Star!, at €9.99, followed by The Circle Slipmat Pine and The Art Of Loving.
#1Everyone’s A Star!The Circle€9.99In stock
#3The Circle Slipmat PineThe Circle€9.99In stock
The Art Of LovingThe Circle€29.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Data not available
Share of the catalogue by product family.
The dominant category places The Circle in its comparison group.
- Average rating
- 4.92 / 5
- Rated products
- 5% of the catalogue
- In stock
- 80%
- Upper price quartile
- US$44.79
- Currency
- EUR
04 · Ads
What The Circle is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Circle runs Meta ads on Facebook, Instagram, Messenger, Audience Network, and has advertised on Google since September 2024 (image, text, video).
The Rolling Stones Singles 1966-1971The Circle30 Sept 2026image
Up!The Circle29 Sept 2026image
I'm Not BrokenThe Circle29 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Universal Music Gmbhverified
Text ad20 Oct 2026Universal Music Gmbhverified
Text ad20 Oct 2026Universal Music Gmbhverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Circle.
The creators who tag @thecircle.mag on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @thecircle.mag on Instagram, led by The Circle Sessions (33.7k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TThe Circle Sessions@thecircle.sessions · 🇩🇪 DE | Music concerts dance Creator | 33.7k | 0.3% | 3 | Tagged @thecircle.mag |
06 · Competitors according to Gravity
Who The Circle competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Circle among Music & Sound Recordings brands in Germany. The closest is decks.de, then Recordsale, Sonic Boom Records, Discogs, diskunion.net, The Sound of Vinyl.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| decks.dedecks.de | |||||||
| Recordsalerecordsale.de | |||||||
| Sonic Boom Recordssonicboommusic.com | |||||||
| Discogsdiscogs.com | |||||||
| diskunion.netdiskunion.net | |||||||
| The Sound of Vinylthesoundofvinyl.com |
07 · Company
The company behind The Circle.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Circle is a company based in Berlin, Germany. It employs about 12 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany · Berlin
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 12 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thecircle.de · Shopify · EUR
- Catalogue
- 3,573 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Circle
What people ask Google about The Circle.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Circle legit or a scam?
According to Gravity by Benchr, The Circle is a brand based in Berlin, Germany: it sells on a Shopify store, it employs 12 people on LinkedIn, it has 22,816 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does The Circle sell?
The Circle is a music store and online platform specializing in vinyl records and pop culture, offering digital retail, a magazine, and live sessions with artists. Gravity by Benchr classifies it under Music & Sound Recordings. Source: Gravity by Benchr product classification, October 2026.
Is The Circle expensive?
The Circle's best seller, Everyone’s A Star!, sells €9.99 on thecircle.de. 80% of the catalogue is in stock. Gravity does not track prices daily: check thecircle.de before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does The Circle have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Circle advertises on Facebook and Instagram and on Google, where its offers often run. Check thecircle.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy The Circle?
The Circle sells on its own website, thecircle.de, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind The Circle?
Gravity by Benchr records a company based in Berlin, Germany, with 12 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Circle growing?
Not at the moment. Gravity by Benchr estimates about 214,900 visits to thecircle.de in September 2026, down 4% in a month and down 23% over three months. The Circle ranks #11 of 520 Music & Sound Recordings brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Circle use?
Gravity by Benchr identifies thecircle.de as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since September 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does The Circle spend on Meta ads?
Gravity by Benchr does not publish a spend figure for The Circle on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Music & Sound Recordings brands in Germany?
Among Music & Sound Recordings brands in Germany in the Gravity by Benchr index, The Circle ranks #11 of 520 by estimated traffic. Its closest competitors on the same market are decks.de, Recordsale, Sonic Boom Records, Discogs and diskunion.net. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Circle.