Brand page · Hobbies & Creative Arts · United States

The Cookie Countess Top 10% worldwide Top 10% in United States Top 5% in Hobbies & Creative Arts Top 5% in Hobbies & Creative Arts in United States
thecookiecountess.com·🇺🇸 Warwick, United States· Shopify·Since 2011

The Cookie Countess: 31.2k visits a month, 27 active Meta ads, Gravity score 548.

The Cookie Countess — The Cookie Countess is an online shop specializing in cookie and cake decorating supplies including stencils, cookie cutters, tools, and tutorials for both professionals and beginners. In September 2026 thecookiecountess.com drew an estimated 31.2k visits, down 15% on the month before. It ranks #1,223 of 32,083 Hobbies & Creative Arts brands in United States.

thecookiecountess.com@the_cookie_countess 158kFacebookTrustpilot 3.7Meta Ad Library 27

Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
31.2k
−15% vs. August 2026
Instagram followers
158k
4,712 posts · @the_cookie_countess
Trustpilot
3.7
1 review · 1 in 12 months
Meta ads
27
active · on Google since 2023
Products
93%
in stock · 472 collections
Rank in United States
#1,223
of 32,083 in Hobbies & Creative Arts
LinkedIn
—
Data not available
Earned media value
€579.8
per month, Instagram

Gravity score

548/ 1000 · 10 of 10 indicators rated
Brand Power602
Momentum481
Performance561

Percentiles within 1032 peers: Hobbies & Creative Arts brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

The Cookie Countess is an online shop specializing in cookie and cake decorating supplies including stencils, cookie cutters, tools, and tutorials for both professionals and beginners.

01 · Traffic

How much traffic The Cookie Countess gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

The Cookie Countess drew an estimated 31.2k visits in September 2026, down 15% on the month before and up 10% over three months.

  • Worldwide#254,196of 4.5m sites · Top 10%
  • In United States#79,532of 1.2m sites · Top 10%
  • Hobbies & Creative Arts, worldwide#6,426of 136,278 brands · Top 5%
  • Hobbies & Creative Arts, United States#1,223of 32,083 brands · Top 5%
Monthly visitssource Sept 2026

31.2k

estimated visits in September

1 mo ▼ −15.5%4 mo ▲ +10.1%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about The Cookie Countess.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

The Cookie Countess holds 3.7 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 100% of customers give five stars and 0% one star.

Trustpilotread 21 Oct 2026
3.7TrustScore · 1 review · 1 in 12 months
5 ★100%
4 ★0%
3 ★0%
2 ★0%
1 ★0%

Decoration and Interior Design Store Hardware Store Do-it-Yourself Shop

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What The Cookie Countess sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

The Cookie Countess sells on Shopify, 93% of its catalogue in stock. The best seller is Tipless Piping Bags, at US$5.99–US$9.99, followed by Countess Flour Funnel™ - Stand Mixer Attachment and Food Safe Paint Brushes for PYO Cookies - Pack of 60.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Arts & Crafts33%
Kitchen Tools & Utensils23%
Digital Artwork12%
Cooking & Baking Ingredients2%

Share of the catalogue by product family.

Activity mixdominant: Hobbies & Creative Arts
Hobbies & Creative Arts39%
Kitchen & Dining35%
Digital Goods & Currency14%
Food Items4%
Party & Celebration2%

The dominant category places The Cookie Countess in its comparison group.

Prices and ratingsstore data
Average rating
4.94 / 5
Rated products
49% of the catalogue
In stock
93%
Upper price quartile
US$5.99
Currency
USD

05 · Influencers

Who talks about The Cookie Countess.

The creators who tag @the_cookie_countess on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @the_cookie_countess on Instagram, led by Amanda Morrison (113k followers, 1.0% engagement).

Influencersaccounts tagging @the_cookie_countess · Instagram
AccountProfileFollowersEngagementTagsRelationship
AAmanda Morrison@the.cookieholic · 🇺🇸 USDecoration garden diy Creator113k1.0%2Tagged @the_cookie_countess
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who The Cookie Countess competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for The Cookie Countess among Hobbies & Creative Arts brands in United States. The closest is Truley Unique, then LizViz, Busy Bakers Supplies, wallacehousedesigns, Resin Heaven Creations, Killer Zebras.

CompetitorsHobbies & Creative Arts · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Truley Uniquetruleyunique.com
LizVizlizviz.com
Busy Bakers Suppliesbusybakerssupplies.com
wallacehousedesignswallacehousedesigns.com
Resin Heaven Creationsresinheavencreations.com
Killer Zebraskillerzebras.com
Competitors Gravity finds for The Cookie Countess. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare The Cookie Countess with Truley Unique

07 · Company

The company behind The Cookie Countess.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

The Cookie Countess is a company based in Warwick, United States, on a domain registered in May 2011.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Warwick
Founded
Data not available
Domain registered
20 May 2011
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
thecookiecountess.com · Shopify · USD
Catalogue
472 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about The Cookie Countess

What people ask Google about The Cookie Countess.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is The Cookie Countess a legit company?

According to Gravity by Benchr, The Cookie Countess is a brand based in Warwick, United States: its website has existed since May 2011, it sells on a Shopify store, it has 157,587 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is The Cookie Countess?

The Cookie Countess is an online shop specializing in cookie and cake decorating supplies including stencils, cookie cutters, tools, and tutorials for both professionals and beginners. Gravity by Benchr classifies it under Hobbies & Creative Arts, with Arts & Crafts making up 33% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is The Cookie Countess expensive?

The Cookie Countess' best seller, Tipless Piping Bags, sells from US$5.99 to US$9.99 on thecookiecountess.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check thecookiecountess.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

The Cookie Countess promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: The Cookie Countess advertises on Facebook and Instagram and on Google, where its offers often run. Check thecookiecountess.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy The Cookie Countess?

The Cookie Countess sells on its own website, thecookiecountess.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind The Cookie Countess?

Gravity by Benchr records a company based in Warwick, United States, whose domain was registered in 2011. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is The Cookie Countess doing well?

Yes. Gravity by Benchr estimates about 31,200 visits to thecookiecountess.com in September 2026, down 15% in a month and up 10% over three months. The Cookie Countess ranks #1,223 of 32,083 Hobbies & Creative Arts brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does The Cookie Countess use?

Gravity by Benchr identifies thecookiecountess.com as a Shopify store (Shopify Plus), selling in USD. It advertises through Meta and on Google since January 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does The Cookie Countess spend on Meta ads?

Gravity by Benchr does not publish a spend figure for The Cookie Countess on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Hobbies & Creative Arts brands in United States?

Among Hobbies & Creative Arts brands in United States in the Gravity by Benchr index, The Cookie Countess ranks #1,223 of 32,083 by estimated traffic. Its closest competitors on the same market are Truley Unique, LizViz, Busy Bakers Supplies, wallacehousedesigns and Resin Heaven Creations. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Cookie Countess.