Brand page · Pool & Spa · Canada
The Cover Guy: 44.5k visits a month, 106 active Meta ads, Gravity score 565.
The Cover Guy — The Cover Guy is a supplier of hot tub covers, cover lifters, and hot tub accessories, providing quality items and superior service. In September 2026 thecoverguy.com drew an estimated 44.5k visits, down 9% on the month before. It ranks #44 of 890 Pool & Spa brands in Canada and holds a 1.7 Trustpilot rating over 183 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 11 peers: Pool & Spa brands in Canada with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Cover Guy is a supplier of hot tub covers, cover lifters, and hot tub accessories, providing quality items and superior service.
01 · Traffic
How much traffic The Cover Guy gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Cover Guy drew an estimated 44.5k visits in September 2026, down 9% on the month before and down 20% over three months.
- Worldwide#187,741of 4.5m sites · Top 5%
- In United States#59,855of 1.2m sites · Top 10%
- Pool & Spa, worldwide#188of 9,591 brands · Top 5%
- Pool & Spa, United States#44of 890 brands · Top 5%
44.5k
estimated visits in September
1 mo ▼ −9.3%4 mo ▼ −19.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Cover Guy.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Cover Guy holds 1.7 out of 5 on Trustpilot over 183 reviews, 64 of them in the last twelve months: 8% of customers give five stars and 79% one star. That volume places The Cover Guy in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Beauty & Well-being
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Cover Guy sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Cover Guy sells on Shopify, 94% of its catalogue in stock. The best seller is Custom Hot Tub Replacement Cover, at CA$584.99–CA$689.99, followed by WeatherShield® and Full Insulated Hinge.
#1Custom Hot Tub Replacement CoverThe Cover GuyCA$584.99–CA$689.99In stock
WeatherShield®The Cover GuyCA$109.99–CA$116.00In stock
Full Insulated HingeThe Cover GuyCA$39.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Cover Guy in its comparison group.
- Average rating
- 4.09 / 5
- Rated products
- 34% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$210.35
- Currency
- CAD
04 · Ads
What The Cover Guy is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Cover Guy runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2022 (image, text, video).
Roll Into an Easier RoutineThe Cover Guy7 Oct 2026image
Buy Hot Tub Covers & Hot Tub Accessories | The Cover GuyThe Cover Guy7 Oct 2026image
Cover & Uncover in Under a MinuteThe Cover Guy6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026TCG WELLNESS ULCverified
Video ad21 Oct 2026TCG WELLNESS ULCverified
Video ad21 Oct 2026TCG WELLNESS ULCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Cover Guy.
The creators who tag @thecoverguy on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who The Cover Guy competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Cover Guy among Pool & Spa brands in Canada. The closest is GoPiscine, then Northern Leisure, FLOAT-EH, Beachcomber Hot Tubs Winnipeg, TubTabs, Hydropool Mississauga Store.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| GoPiscinegopiscine.ca | |||||||
| Northern Leisurenorthernleisureproducts.com | |||||||
| FLOAT-EHfloat-eh.ca | |||||||
| Beachcomber Hot Tubs Winnipegbeachcomberwinnipeg.ca | |||||||
| TubTabstubtabs.com | |||||||
| Hydropool Mississauga Storehydropoolmississaugastore.com |
07 · Company
The company behind The Cover Guy.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Cover Guy is a company based in Burlington, Canada, founded in 2004 according to LinkedIn, on a domain registered in August 2003. It employs about 11 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇦 Canada · Burlington
- Founded
- 2004, per LinkedIn
- Domain registered
- 30 Aug 2003
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 11 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thecoverguy.com · Shopify · USD
- Catalogue
- 23 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Cover Guy
What people ask Google about The Cover Guy.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Cover Guy legit?
According to Gravity by Benchr, The Cover Guy is a brand based in Burlington, Canada: its website has existed since August 2003, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 11 people on LinkedIn, it has 1,169 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about The Cover Guy?
Customers rate The Cover Guy 1.7 out of 5 on Trustpilot over 183 reviews, 64 of them in the last twelve months: 8% give five stars, 79% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does The Cover Guy sell?
The Cover Guy is a supplier of hot tub covers, cover lifters, and hot tub accessories, providing quality items and superior service. Gravity by Benchr classifies it under Pool & Spa, with Pool & Spa Accessories making up 66% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is The Cover Guy expensive?
The Cover Guy's best seller, Custom Hot Tub Replacement Cover, sells from CA$584.99 to CA$689.99 on thecoverguy.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check thecoverguy.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a The Cover Guy discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Cover Guy advertises on Facebook and Instagram and on Google, where its offers often run. Check thecoverguy.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy The Cover Guy?
The Cover Guy sells on its own website, thecoverguy.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns The Cover Guy?
Gravity by Benchr records a company based in Burlington, Canada, founded in 2004 according to LinkedIn, on a domain registered in 2003, with 11 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Cover Guy growing?
Not at the moment. Gravity by Benchr estimates about 44,500 visits to thecoverguy.com in September 2026, down 9% in a month and down 20% over three months. The Cover Guy ranks #44 of 890 Pool & Spa brands in Canada in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Cover Guy use?
Gravity by Benchr identifies thecoverguy.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is The Cover Guy's ad budget?
Gravity by Benchr does not publish a spend figure for The Cover Guy on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pool & Spa brands in Canada?
Among Pool & Spa brands in Canada in the Gravity by Benchr index, The Cover Guy ranks #44 of 890 by estimated traffic. Its closest competitors on the same market are GoPiscine, Northern Leisure, FLOAT-EH, Beachcomber Hot Tubs Winnipeg and TubTabs. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Cover Guy.