Brand page · Hobbies & Creative Arts · United Kingdom
The Curious Gem: 59k visits a month, 11 active Meta ads, Gravity score 643.
The Curious Gem — The Curious Gem is a UK-based online supplier of jewellery making supplies for makers, designers, studios and small businesses, offering gemstone beads, loose gemstones, sterling silver findings, gold-filled components, jewellery tools, chain, thread, cord, packaging supplies and selected engraving services. In September 2026 thecuriousgem.co.uk drew an estimated 59k visits, down 8% on the month before. It ranks #184 of 6,836 Hobbies & Creative Arts brands in United Kingdom and holds a 4.8 Trustpilot rating over 210 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 285 peers: Hobbies & Creative Arts brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Curious Gem is a UK-based online supplier of jewellery making supplies for makers, designers, studios and small businesses, offering gemstone beads, loose gemstones, sterling silver findings, gold-filled components, jewellery tools, chain, thread, cord, packaging supplies and selected engraving services.
01 · Traffic
How much traffic The Curious Gem gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Curious Gem drew an estimated 59k visits in September 2026, down 8% on the month before and up 1% over three months.
- Worldwide#147,512of 4.5m sites · Top 5%
- In United Kingdom#7,759of 192k sites · Top 5%
- Hobbies & Creative Arts, worldwide#3,177of 136,278 brands · Top 5%
- Hobbies & Creative Arts, United Kingdom#184of 6,836 brands · Top 5%
59k
estimated visits in September
1 mo ▼ −7.9%4 mo ▲ +0.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Curious Gem.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Curious Gem holds 4.8 out of 5 on Trustpilot over 210 reviews, 38 of them in the last twelve months: 97% of customers give five stars and 1% one star. That volume places The Curious Gem in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Bead Wholesaler Jewelry Equipment Supplier Bead Store Craft Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Curious Gem sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read The Curious Gem's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places The Curious Gem in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What The Curious Gem is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Curious Gem runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2024 (image, text, video).
Ready To Try Silversmithing?The Curious Gem25 Sept 2026image
The Curious GemThe Curious Gem11 Sept 2026image
Ready To Try Silversmithing?The Curious Gem1 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026The Curious Gem Limitedverified
Text ad21 Oct 2026The Curious Gem Limitedverified
Text ad21 Oct 2026The Curious Gem Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Curious Gem.
The creators who tag @thecuriousgem on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @thecuriousgem on Instagram, led by Professional Jeweller (13.2k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PProfessional Jeweller@professionaljeweller · 🇬🇧 GB | Fashion style luxury Creator | 13.2k | 0.2% | 1 | Tagged @thecuriousgem |
06 · Competitors according to Gravity
Who The Curious Gem competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Curious Gem among Hobbies & Creative Arts brands in United Kingdom. The closest is Resin Pro, then Ladeira Armarinhos, U.S. Coins and Jewelry, monpacie.com.ua, HandmadeMart, beebeecraft.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Resin Proresinpro.fr | |||||||
| Ladeira Armarinhosladeiraarmarinhos.com.br | |||||||
| U.S. Coins and Jewelryuscoinsandjewelry.com | |||||||
| monpacie.com.uamonpacie.com.ua | |||||||
| HandmadeMarthandmademart.net | |||||||
| beebeecraft.combeebeecraft.com |
07 · Company
The company behind The Curious Gem.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Curious Gem is a company based in United Kingdom, founded in 2007 according to LinkedIn, on a domain registered in August 2007. It employs about 13 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 2007, per LinkedIn
- Domain registered
- 29 Aug 2007
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 13 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thecuriousgem.co.uk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Curious Gem
What people ask Google about The Curious Gem.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Curious Gem a legit company?
According to Gravity by Benchr, The Curious Gem is a brand based in United Kingdom: its website has existed since August 2007, its Trustpilot profile is claimed by the brand, it employs 13 people on LinkedIn, it has 25,610 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
The Curious Gem reviews: is it worth it?
Customers rate The Curious Gem 4.8 out of 5 on Trustpilot over 210 reviews, 38 of them in the last twelve months: 97% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is The Curious Gem?
The Curious Gem is a UK-based online supplier of jewellery making supplies for makers, designers, studios and small businesses, offering gemstone beads, loose gemstones, sterling silver findings, gold-filled components, jewellery tools, chain, thread, cord, packaging supplies and selected engraving services. Gravity by Benchr classifies it under Hobbies & Creative Arts. Source: Gravity by Benchr product classification.
The Curious Gem promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: The Curious Gem advertises on Facebook and Instagram and on Google, where its offers often run. Check thecuriousgem.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns The Curious Gem?
Gravity by Benchr records a company based in United Kingdom, founded in 2007 according to LinkedIn, on a domain registered in 2007, with 13 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Curious Gem growing?
Yes. Gravity by Benchr estimates about 59,000 visits to thecuriousgem.co.uk in September 2026, down 8% in a month and up 1% over three months. The Curious Gem ranks #184 of 6,836 Hobbies & Creative Arts brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does The Curious Gem spend on Meta ads?
Gravity by Benchr does not publish a spend figure for The Curious Gem on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands in United Kingdom?
Among Hobbies & Creative Arts brands in United Kingdom in the Gravity by Benchr index, The Curious Gem ranks #184 of 6,836 by estimated traffic. Its closest competitors on the same market are Resin Pro, Ladeira Armarinhos, U.S. Coins and Jewelry, monpacie.com.ua and HandmadeMart. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Curious Gem.