Brand page · Handbags, Wallets & Cases · Australia
The Daily Edited: 35.9k visits a month, 38 active Meta ads, Gravity score 419.
The Daily Edited — Personalised leather bags, phone cases, travel & tech items. Spoil yourself or surprise someone with this gift. Free shipping for orders over $150*. In September 2026 thedailyedited.com drew an estimated 35.9k visits, down 17% on the month before. It ranks #49 of 939 Handbags, Wallets & Cases brands in Australia and holds a 2.2 Trustpilot rating over 11 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 35 peers: Handbags, Wallets & Cases brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Personalised leather bags, phone cases, travel & tech items. Spoil yourself or surprise someone with this gift. Free shipping for orders over $150*.
01 · Traffic
How much traffic The Daily Edited gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Daily Edited drew an estimated 35.9k visits in September 2026, down 17% on the month before and down 46% over three months.
- Worldwide#225,755of 4.5m sites · Top 10%
- In Australia#5,771of 105k sites · Top 10%
- Handbags, Wallets & Cases, worldwide#1,503of 28,870 brands · Top 10%
- Handbags, Wallets & Cases, Australia#49of 939 brands · Top 10%
35.9k
estimated visits in September
1 mo ▼ −17.4%4 mo ▼ −46.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Daily Edited.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Daily Edited holds 2.2 out of 5 on Trustpilot over 11 reviews: 36% of customers give five stars and 64% one star.
Bags and Luggage Store Fashion Accessories Store Handbags Shop Cell Phone Accessory Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Daily Edited sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Daily Edited sells on Shopify, 96% of its catalogue in stock. The best seller is Essentials Zip Travel Wallet Recycled Saffiano Black, at A$159.00, followed by Olivia Family Travel Wallet Black and Olivia Passport Holder Sepia.
#1Essentials Zip Travel Wallet Recycled Saffiano BlackThe Daily EditedA$159.00In stock
#2Olivia Family Travel Wallet BlackThe Daily EditedA$179.00In stock
#3Olivia Passport Holder SepiaThe Daily EditedA$79.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Daily Edited in its comparison group.
- Average rating
- 4.89 / 5
- Rated products
- 17% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$117.86
- Currency
- AUD
04 · Ads
What The Daily Edited is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Daily Edited runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since July 2022 (image, text, video).
New Collection: RemyThe Daily Edited6 Oct 2026video
New Arrivals: Remy ToteThe Daily Edited6 Oct 2026image
Personal, not loud.The Daily Edited6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026The Daily Editedverified
Text ad20 Oct 2026The Daily Editedverified
Text ad20 Oct 2026The Daily Editedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Daily Edited.
The creators who tag @thedailyedited on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @thedailyedited on Instagram, led by Krystal Faircloth (232k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKrystal Faircloth@krystal.faircloth · 🇺🇸 US | Decoration garden diy Creator | 232k | 0.1% | 2 | Tagged @thedailyedited |
06 · Competitors according to Gravity
Who The Daily Edited competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Daily Edited among Handbags, Wallets & Cases brands in Australia. The closest is Mon Purse AU, then MAISON de SABRÉ, MAISON de SABRÉ, St. Oddity, Libra Cases, OLIVIA&CO..
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mon Purse AUmonpurse.com | |||||||
| MAISON de SABRÉmaisondesabre.com | |||||||
| MAISON de SABRÉjp.maisondesabre.com | |||||||
| St. Odditystoddity.com | |||||||
| Libra Caseslibracases.com | |||||||
| OLIVIA&CO.oliviaco.com.au |
07 · Company
The company behind The Daily Edited.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Daily Edited is a company based in Alexandria, Australia, on a domain registered in June 2012. It employs about 10 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Alexandria
- Founded
- Data not available
- Domain registered
- 4 Jun 2012
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thedailyedited.com · Shopify · AUD
- Catalogue
- 759 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Daily Edited
What people ask Google about The Daily Edited.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Daily Edited a legit company?
According to Gravity by Benchr, The Daily Edited is a brand based in Alexandria, Australia: its website has existed since June 2012, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 283,001 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
The Daily Edited reviews
Customers rate The Daily Edited 2.2 out of 5 on Trustpilot over 11 reviews: 36% give five stars, 64% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is The Daily Edited known for?
Personalised leather bags, phone cases, travel & tech items. Spoil yourself or surprise someone with this gift. Free shipping for orders over $150*. Gravity by Benchr classifies it under Handbags, Wallets & Cases, with Telephony making up 17% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
The Daily Edited prices: how much is it?
The Daily Edited's best seller, Essentials Zip Travel Wallet Recycled Saffiano Black, sells A$159.00 on thedailyedited.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check thedailyedited.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a The Daily Edited discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Daily Edited advertises on Facebook and Instagram and on Google, where its offers often run. Check thedailyedited.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy The Daily Edited?
The Daily Edited sells on its own website, thedailyedited.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind The Daily Edited?
Gravity by Benchr records a company based in Alexandria, Australia, whose domain was registered in 2012, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Daily Edited doing well?
Not at the moment. Gravity by Benchr estimates about 35,900 visits to thedailyedited.com in September 2026, down 17% in a month and down 46% over three months. The Daily Edited ranks #49 of 939 Handbags, Wallets & Cases brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Daily Edited use?
Gravity by Benchr identifies thedailyedited.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since July 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is The Daily Edited's ad budget?
Gravity by Benchr does not publish a spend figure for The Daily Edited on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Handbags, Wallets & Cases brands in Australia?
Among Handbags, Wallets & Cases brands in Australia in the Gravity by Benchr index, The Daily Edited ranks #49 of 939 by estimated traffic. Its closest competitors on the same market are Mon Purse AU, MAISON de SABRÉ, MAISON de SABRÉ, St. Oddity and Libra Cases. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Daily Edited.