Brand page · Jewelry · United Kingdom
The Diamond Store: 905k visits a month, 96 active Meta ads, Gravity score 603.
The Diamond Store — The Diamond Store is a British jeweller that sells diamond and gemstone jewellery, both lab-grown and mined, with a focus on ethical sourcing and conflict-free materials. In September 2026 thediamondstore.co.uk drew an estimated 905k visits, up 1% on the month before. It ranks #4 of 6,772 Jewelry brands in United Kingdom and holds a 4.5 Trustpilot rating over 40,356 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 95 peers: Jewelry brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Diamond Store is a British jeweller that sells diamond and gemstone jewellery, both lab-grown and mined, with a focus on ethical sourcing and conflict-free materials.
01 · Traffic
How much traffic The Diamond Store gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Diamond Store drew an estimated 905k visits in September 2026, up 1% on the month before and up 31% over three months.
- Worldwide#15,649of 4.5m sites · Top 1%
- In United Kingdom#616of 192k sites · Top 1%
- Jewelry, worldwide#188of 132,285 brands · Top 1%
- Jewelry, United Kingdom#4of 6,772 brands · Top 1%
905k
estimated visits in September
1 mo ▲ +0.8%4 mo ▲ +30.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Diamond Store.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Diamond Store holds 4.5 out of 5 on Trustpilot over 40,356 reviews, 6,821 of them in the last twelve months: 86% of customers give five stars and 6% one star. That volume places The Diamond Store in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, The Diamond Store scores 4.2 over 45 reviews.
Wedding Store Jeweler Jewelry Store Gift Shop Diamond Dealer Jewelry Designer
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Diamond Store sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Diamond Store sells on Shopify, 97% of its catalogue in stock. The best seller is Lab Diamond Side Stone Engagement Ring 0.25ct H/Si in 925 Silver, at £189.00, followed by Brilliance Lab Silver Diamond Set 1.00ct Tennis Bracelet and Lab Diamond Half Eternity Wave Ring 0.05ct in 925 Silver.
#1Lab Diamond Side Stone Engagement Ring 0.25ct H/Si in 925 SilverThe Diamond Store£189.00In stock
#2Brilliance Lab Silver Diamond Set 1.00ct Tennis BraceletThe Diamond Store£469.00In stock
#3Lab Diamond Half Eternity Wave Ring 0.05ct in 925 SilverThe Diamond Store£119.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Diamond Store in its comparison group.
- Average rating
- 4.85 / 5
- Rated products
- 49% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$2,746.42
- Currency
- GBP
04 · Ads
What The Diamond Store is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Diamond Store runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Celebrate 70 Years of LoveThe Diamond Store14 Oct 2026image
Craft Your Perfect Ring StackThe Diamond Store14 Oct 2026image
Luxury Diamond RingsThe Diamond Store14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026REGALIAN LIMITEDverified
Text ad20 Oct 2026REGALIAN LIMITEDverified
Text ad20 Oct 2026REGALIAN LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Diamond Store.
The creators who tag @thediamondstoreuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @thediamondstoreuk on Instagram, led by B. THE AGENCY (39k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BB. THE AGENCY@b_theagency · 🇬🇧 GB | Marketing sales branding Creator | 39k | 0.2% | 3 | Tagged @thediamondstoreuk |
06 · Competitors according to Gravity
Who The Diamond Store competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Diamond Store among Jewelry brands in United Kingdom. The closest is Jewelry Exchange, then Diamonds Factory, Diamond Heaven, gemporia.com, D Diamond, Diamondere.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Jewelry Exchangejewelryexchange.com | |||||||
| Diamonds Factorydiamondsfactory.co.uk | |||||||
| Diamond Heavendiamond-heaven.co.uk | |||||||
| gemporia.comgemporia.com | |||||||
| D Diamondddiamond.com.tr | |||||||
| Diamonderediamondere.com |
07 · Company
The company behind The Diamond Store.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Diamond Store is a company based in London, United Kingdom, founded in 1956 according to LinkedIn, on a domain registered in April 2000. It employs about 81 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 1956, per LinkedIn
- Domain registered
- 6 Apr 2000
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 81 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thediamondstore.co.uk · Shopify · GBP
- Catalogue
- 1,042 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Diamond Store
What people ask Google about The Diamond Store.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Diamond Store legit?
According to Gravity by Benchr, The Diamond Store is a brand based in London, United Kingdom: its website has existed since April 2000, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 81 people on LinkedIn, it has 87,091 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
The Diamond Store reviews: is it worth it?
Customers rate The Diamond Store 4.5 out of 5 on Trustpilot over 40,356 reviews, 6,821 of them in the last twelve months: 86% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, The Diamond Store scores 4.2 over 45 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is The Diamond Store known for?
The Diamond Store is a British jeweller that sells diamond and gemstone jewellery, both lab-grown and mined, with a focus on ethical sourcing and conflict-free materials. Gravity by Benchr classifies it under Jewelry, with Rings making up 64% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
The Diamond Store prices: how much is it?
The Diamond Store's best seller, Lab Diamond Side Stone Engagement Ring 0.25ct H/Si in 925 Silver, sells £189.00 on thediamondstore.co.uk. 97% of the catalogue is in stock. Gravity does not track prices daily: check thediamondstore.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does The Diamond Store have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Diamond Store advertises on Facebook and Instagram and on Google, where its offers often run. Check thediamondstore.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy The Diamond Store?
The Diamond Store sells on its own website, thediamondstore.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns The Diamond Store?
Gravity by Benchr records a company based in London, United Kingdom, founded in 1956 according to LinkedIn, on a domain registered in 2000, with 81 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Diamond Store doing well?
Yes. Gravity by Benchr estimates about 905,300 visits to thediamondstore.co.uk in September 2026, up 1% in a month and up 31% over three months. The Diamond Store ranks #4 of 6,772 Jewelry brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Diamond Store use?
Gravity by Benchr identifies thediamondstore.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does The Diamond Store spend on Meta ads?
Gravity by Benchr does not publish a spend figure for The Diamond Store on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United Kingdom?
Among Jewelry brands in United Kingdom in the Gravity by Benchr index, The Diamond Store ranks #4 of 6,772 by estimated traffic. Its closest competitors on the same market are Jewelry Exchange, Diamonds Factory, Diamond Heaven, gemporia.com and D Diamond. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Diamond Store.