Brand page · Personal Care · United States
The Earthling Co.: 132K visits a month, 420 active Meta ads, Gravity score 628.
The Earthling Co. — Transform Your Routine with Intentionally Designed Personal Care & Top-Rated Shampoo and Conditioner Bars. Safe & Effective Formulas. Vegan & Cruelty Free. Made in the USA. For All Hair Types. Natural Fragrance. Sustainable & Eco-Friendly. Travel Friendly. Scientifically Formulated. No Sulfates, Parabens, or Dyes. In September 2026 theearthlingco.com drew an estimated 132K visits, down 10% on the month before. It ranks #612 of 33,626 Personal Care brands in United States and holds a 4.1 Trustpilot rating over 37 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Transform Your Routine with Intentionally Designed Personal Care & Top-Rated Shampoo and Conditioner Bars. Safe & Effective Formulas. Vegan & Cruelty Free. Made in the USA. For All Hair Types. Natural Fragrance. Sustainable & Eco-Friendly. Travel Friendly. Scientifically Formulated. No Sulfates, Parabens, or Dyes.
01 · Traffic
How much traffic The Earthling Co. gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Earthling Co. drew an estimated 132K visits in September 2026, down 10% on the month before and down 6% over three months.
- Worldwide#74,306of 4.5M sites · Top 5%
- In United States#24,515of 1.2M sites · Top 5%
- Personal Care, worldwide#3,555of 215,119 brands · Top 5%
- Personal Care, United States#612of 33,626 brands · Top 5%
132K
estimated visits in September
1 mo ▼ −10.0%4 mo ▼ −6.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Earthling Co..
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Earthling Co. holds 4.1 out of 5 on Trustpilot over 37 reviews, 11 of them in the last twelve months: 59% of customers give five stars and 19% one star. That volume places The Earthling Co. in the top 40 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Earthling Co. sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Earthling Co. sells on Shopify, 96% of its catalogue in stock. The best seller is Shampoo Bar for Thickness & Volume, at US$15.99, followed by Shampoo and Conditioner for Thickness & Volume and Conditioner Bar for Thickness & Volume.
#1Shampoo Bar for Thickness & VolumeThe Earthling Co.US$15.99In stock
#2Shampoo and Conditioner for Thickness & VolumeThe Earthling Co.US$31.98In stock
#3Conditioner Bar for Thickness & VolumeThe Earthling Co.US$15.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Earthling Co. in its comparison group.
- Average rating
- 4.81 / 5
- Rated products
- 90% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$46.10
- Currency
- USD
04 · Ads
What The Earthling Co. is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Earthling Co. runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since February 2022 (image, text, video).
Naturally-Derived IngredientsThe Earthling Co.4 Oct 2026video
100% Pure Hair FoodThe Earthling Co.3 Oct 2026video
Healthy Hair Starts HereThe Earthling Co.3 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Bellodi LLCverified
Text ad20 Oct 2026Bellodi LLCverified
Text ad20 Oct 2026Bellodi LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Earthling Co..
The creators who tag @theearthlingco on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @theearthlingco on Instagram, led by Lindsay J Hoekstra (23.8K followers, 4.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLindsay J Hoekstra@lindsayjhoekstra · 🇺🇸 US | Fashion style luxury Creator | 23.8K | 4.2% | 5 | Tagged @theearthlingco |
06 · Competitors according to Gravity
Who The Earthling Co. competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Earthling Co. among Personal Care brands in United States. The closest is Humby Organics, then Viori, B.O.B Bars Over Bottles, Unbottled, Hairstory, Yoracare.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Humby Organicshumbyorganics.com | |||||||
| Vioriviori.com | |||||||
| B.O.B Bars Over Bottlesusebob.com.br | |||||||
| Unbottledunbottled.co | |||||||
| Hairstoryhairstory.com | |||||||
| Yoracareyoracare.com |
07 · Company
The company behind The Earthling Co..
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Earthling Co. is a company based in Kennett Square, United States, founded in 2018 according to LinkedIn, on a domain registered in October 2019. It employs about 24 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Kennett Square
- Founded
- 2018, per LinkedIn
- Domain registered
- 18 Oct 2019
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 24 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- theearthlingco.com · Shopify · USD
- Catalogue
- 36 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Earthling Co.
What people ask Google about The Earthling Co..
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Earthling Co. legit?
According to Gravity by Benchr, The Earthling Co. is a brand based in Kennett Square, United States: its website has existed since October 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 24 people on LinkedIn, it has 274,452 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
The Earthling Co. reviews
Customers rate The Earthling Co. 4.1 out of 5 on Trustpilot over 37 reviews, 11 of them in the last twelve months: 59% give five stars, 19% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is The Earthling Co. known for?
Transform Your Routine with Intentionally Designed Personal Care & Top-Rated Shampoo and Conditioner Bars. Safe & Effective Formulas. Vegan & Cruelty Free. Made in the USA. For All Hair Types. Natural Fragrance. Sustainable & Eco-Friendly. Travel Friendly. Scientifically Formulated. No Sulfates, Parabens, or Dyes. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 61% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does The Earthling Co. cost?
The Earthling Co.'s best seller, Shampoo Bar for Thickness & Volume, sells US$15.99 on theearthlingco.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check theearthlingco.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
The Earthling Co. promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: The Earthling Co. advertises on Facebook and Instagram and on Google, where its offers often run. Check theearthlingco.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy The Earthling Co.?
The Earthling Co. sells on its own website, theearthlingco.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind The Earthling Co.?
Gravity by Benchr records a company based in Kennett Square, United States, founded in 2018 according to LinkedIn, on a domain registered in 2019, with 24 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Earthling Co. growing?
Not at the moment. Gravity by Benchr estimates about 131,800 visits to theearthlingco.com in September 2026, down 10% in a month and down 6% over three months. The Earthling Co. ranks #612 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Earthling Co. use?
Gravity by Benchr identifies theearthlingco.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is The Earthling Co.'s ad budget?
Gravity by Benchr does not publish a spend figure for The Earthling Co. on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, The Earthling Co. ranks #612 of 33,626 by estimated traffic. Its closest competitors on the same market are Humby Organics, Viori, B.O.B Bars Over Bottles, Unbottled, Hairstory. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Earthling Co..