Brand page · Health & Beauty · United States
Hairstory: 131k visits a month, 126 active Meta ads, Gravity score 582.
Hairstory — Hairstory is a hair care brand that creates innovative products like New Wash, a cleansing cream that cleans and conditions hair without harsh foams and damaging detergents found in traditional shampoos. In September 2026 hairstory.com drew an estimated 131k visits, down 22% on the month before. It ranks #26 of 2,806 Health & Beauty brands in United States and holds a 4.0 Trustpilot rating over 219 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 33 peers: Health & Beauty brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Hairstory is a hair care brand that creates innovative products like New Wash, a cleansing cream that cleans and conditions hair without harsh foams and damaging detergents found in traditional shampoos.
01 · Traffic
How much traffic Hairstory gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hairstory drew an estimated 131k visits in September 2026, down 22% on the month before and down 11% over three months.
- Worldwide#74,829of 4.5m sites · Top 5%
- In United States#24,683of 1.2m sites · Top 5%
- Health & Beauty, worldwide#62of 7,152 brands · Top 1%
- Health & Beauty, United States#26of 2,806 brands · Top 1%
131k
estimated visits in September
1 mo ▼ −21.8%4 mo ▼ −11.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Hairstory.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hairstory holds 4.0 out of 5 on Trustpilot over 219 reviews, 32 of them in the last twelve months: 47% of customers give five stars and 34% one star. That volume places Hairstory in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Hair Product Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Hairstory sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Hairstory sells on Shopify, 100% of its catalogue in stock. The best seller is New Wash Original Refill, at US$48.00, followed by New Wash Original Refill and New Wash Original Refill.
#1New Wash Original RefillHairstoryUS$48.00In stock
#2New Wash Original RefillHairstoryUS$103.00In stock
#3New Wash Original RefillHairstoryUS$155.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Hairstory in its comparison group.
- Average rating
- 4.28 / 5
- Rated products
- 92% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$103.00
- Currency
- USD
04 · Ads
What Hairstory is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hairstory runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2025 (text, video).
Get soft, shiny grays with New WashHairstory Studio6 Oct 2026video
Your Best Hair Days Are Air-DriedHairstory Studio5 Oct 2026image
Simplify and save money.Hairstory Studio5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Hair Ventures LLCverified
Text ad20 Oct 2026Hair Ventures LLCverified
Text ad20 Oct 2026Hair Ventures LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Hairstory.
The creators who tag @hairstorystudio on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hairstorystudio on Instagram, led by Caitlin Helle // baltimore • intuitive hairstylist • educator (12.1k followers, 1.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCaitlin Helle // baltimore • intuitive hairstylist • educator@caithelle_hair · 🇺🇸 US | Beauty cosmetics skincare Creator | 12.1k | 1.8% | 21 | Tagged @hairstorystudio |
06 · Competitors according to Gravity
Who Hairstory competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hairstory among Health & Beauty brands in United States. The closest is The Earthling Co., then Humby Organics, Yoracare, routinecos.com, Naturali, OGX® Beauty.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| The Earthling Co.theearthlingco.com | |||||||
| Humby Organicshumbyorganics.com | |||||||
| Yoracareyoracare.com | |||||||
| routinecos.comroutinecos.com | |||||||
| Naturalinaturali.co.in | |||||||
| OGX® Beautyogxbeauty.com |
07 · Company
The company behind Hairstory.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hairstory is a company based in New York, United States, founded in 2015 according to LinkedIn, on a domain registered in March 2003. It employs about 79 people and is listed at private_equity stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- 2015, per LinkedIn
- Domain registered
- 19 Mar 2003
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 79 on LinkedIn
- Funding stage
- Private equity · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hairstory.com · Shopify · USD
- Catalogue
- 140 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hairstory
What people ask Google about Hairstory.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hairstory a legit company?
According to Gravity by Benchr, Hairstory is a brand based in New York, United States: its website has existed since March 2003, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 79 people on LinkedIn, it has 204,640 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Hairstory?
Customers rate Hairstory 4.0 out of 5 on Trustpilot over 219 reviews, 32 of them in the last twelve months: 47% give five stars, 34% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Hairstory?
Hairstory is a hair care brand that creates innovative products like New Wash, a cleansing cream that cleans and conditions hair without harsh foams and damaging detergents found in traditional shampoos. Gravity by Benchr classifies it under Health & Beauty, with Health & Beauty making up 94% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Hairstory expensive?
Hairstory's best seller, New Wash Original Refill, sells US$48.00 on hairstory.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check hairstory.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Hairstory have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Hairstory advertises on Facebook and Instagram and on Google, where its offers often run. Check hairstory.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Hairstory?
Hairstory sells on its own website, hairstory.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Hairstory?
Gravity by Benchr records a company based in New York, United States, founded in 2015 according to LinkedIn, on a domain registered in 2003, with 79 employees on LinkedIn, listed at private_equity stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Hairstory growing?
Not at the moment. Gravity by Benchr estimates about 130,700 visits to hairstory.com in September 2026, down 22% in a month and down 11% over three months. Hairstory ranks #26 of 2,806 Health & Beauty brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Hairstory use?
Gravity by Benchr identifies hairstory.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Hairstory spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Hairstory on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health & Beauty brands in United States?
Among Health & Beauty brands in United States in the Gravity by Benchr index, Hairstory ranks #26 of 2,806 by estimated traffic. Its closest competitors on the same market are The Earthling Co., Humby Organics, Yoracare, routinecos.com and Naturali. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hairstory.