Brand page · Beverages · Netherlands
theey.co: 114k visits a month, 401 active Meta ads, Gravity score 631.
theey.co — Theey is a tea company that sells various tea blends and accessories, with products designed to address specific health concerns like digestion and sleep. In September 2026 theey.co drew an estimated 114k visits, up 152% on the month before. It ranks #6 of 785 Beverages brands in Netherlands and holds a 4.7 Trustpilot rating over 2,618 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 8 peers: Beverages brands in Netherlands with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Theey is a tea company that sells various tea blends and accessories, with products designed to address specific health concerns like digestion and sleep.
01 · Traffic
How much traffic theey.co gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
theey.co drew an estimated 114k visits in September 2026, up 152% on the month before and up 474% over three months.
- Worldwide#83,756of 4.5m sites · Top 5%
- In Netherlands#1,088of 78.6k sites · Top 5%
- Beverages, worldwide#626of 97,069 brands · Top 1%
- Beverages, Netherlands#6of 785 brands · Top 1%
114k
estimated visits in September
1 mo ▲ +152.4%4 mo ▲ +474.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about theey.co.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
theey.co holds 4.7 out of 5 on Trustpilot over 2,618 reviews, 1,832 of them in the last twelve months: 81% of customers give five stars and 4% one star. That volume places theey.co in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Tea House Tea Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What theey.co sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
theey.co sells on Shopify, 81% of its catalogue in stock. The best seller is Ginger – Gember thee met Kurkuma en Kardemom voor na de Maaltijd, at €14.95, followed by Theey Maatlepel - Altijd de perfecte kop thee and Balance - Kruidenthee met Brandnetel voor Kalmte.
#1Ginger – Gember thee met Kurkuma en Kardemom voor na de Maaltijdtheey.co€14.95In stock
#2Theey Maatlepel - Altijd de perfecte kop theetheey.co€7.95In stock
#3Balance - Kruidenthee met Brandnetel voor Kalmtetheey.co€14.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places theey.co in its comparison group.
- Average rating
- 4.43 / 5
- Rated products
- 89% of the catalogue
- In stock
- 81%
- Upper price quartile
- US$27.95
- Currency
- EUR
04 · Ads
What theey.co is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
theey.co runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2026 (image, text).
Welke Theey past bij jou?Theey12 Oct 2026video
Welke Theey past bij jou?Theey12 Oct 2026video
Balance: losse kruiden, geen theezakjesTheey12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Theeyverified
Text ad21 Oct 2026Theeyverified
Text ad21 Oct 2026Theeyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about theey.co.
The creators who tag @theey.co on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who theey.co competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for theey.co among Beverages brands in Netherlands. The closest is De Theeplantage, then Amsterdam Teas, Matcha Oishii, Oura Matcha, Mevrouw Cha, welovematcha.eu.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| De Theeplantagelossetheekopen.nl | |||||||
| Amsterdam Teasamsterdamteas.com | |||||||
| Matcha Oishiimatchaoishii.com | |||||||
| Oura Matchaouramatcha.com | |||||||
| Mevrouw Chamevrouwcha.nl | |||||||
| welovematcha.euwelovematcha.eu |
07 · Company
The company behind theey.co.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
theey.co is a company based in Alphen aan den Rijn, Netherlands, on a domain registered in October 2022.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands · Alphen aan den Rijn
- Founded
- Data not available
- Domain registered
- 20 Oct 2022
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- theey.co · Shopify · EUR
- Catalogue
- 12 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about theey.co
What people ask Google about theey.co.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is theey.co legit or a scam?
According to Gravity by Benchr, theey.co is a brand based in Alphen aan den Rijn, Netherlands: its website has existed since October 2022, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 23,796 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
theey.co reviews: is it worth it?
Customers rate theey.co 4.7 out of 5 on Trustpilot over 2,618 reviews, 1,832 of them in the last twelve months: 81% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does theey.co sell?
Theey is a tea company that sells various tea blends and accessories, with products designed to address specific health concerns like digestion and sleep. Gravity by Benchr classifies it under Beverages, with Tea & Infusions making up 11% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is theey.co expensive?
theey.co's best seller, Ginger – Gember thee met Kurkuma en Kardemom voor na de Maaltijd, sells €14.95 on theey.co. 81% of the catalogue is in stock. Gravity does not track prices daily: check theey.co before buying. Source: Gravity by Benchr catalogue reading, October 2026.
theey.co promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: theey.co advertises on Facebook and Instagram and on Google, where its offers often run. Check theey.co for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy theey.co?
theey.co sells on its own website, theey.co, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns theey.co?
Gravity by Benchr records a company based in Alphen aan den Rijn, Netherlands, whose domain was registered in 2022. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is theey.co doing well?
Yes. Gravity by Benchr estimates about 114,400 visits to theey.co in September 2026, up 152% in a month and up 474% over three months. theey.co ranks #6 of 785 Beverages brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does theey.co use?
Gravity by Benchr identifies theey.co as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is theey.co's ad budget?
Gravity by Benchr does not publish a spend figure for theey.co on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Beverages brands in Netherlands?
Among Beverages brands in Netherlands in the Gravity by Benchr index, theey.co ranks #6 of 785 by estimated traffic. Its closest competitors on the same market are De Theeplantage, Amsterdam Teas, Matcha Oishii, Oura Matcha and Mevrouw Cha. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with theey.co.