Brand page · Shoes · Greece

thefashionproject.gr Top 5% worldwide Top 1% in Greece Top 5% in Shoes Top 5% in Shoes in Greece
thefashionproject.gr·🇬🇷 Peristeri, Greece· Shopify

thefashionproject.gr: 223K visits a month, 130 active Meta ads, Gravity score 628.

thefashionproject.gr — Discover handcrafted women's shoes from Greece. Timeless designs, quality leather & fast shipping worldwide. Explore The Fashion Project. In September 2026 thefashionproject.gr drew an estimated 223K visits, down 45% on the month before. It ranks #2 of 71 Shoes brands in Greece.

thefashionproject.gr@thefashionproject.gr 186KFacebookLinkedIn 2.1KTrustpilot 3.1Meta Ad Library 130

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
223K
−45% vs. August 2026
Instagram followers
186K
12,256 posts · @thefashionproject.gr
Trustpilot
3.1
5 reviews · 5 in 12 months
Meta ads
130
active · on Google since 2021
Products
90%
in stock · 234 collections
Rank in Greece
#2
of 71 in Shoes
LinkedIn
2.1K
followers · 18 employees
Earned media value
€706.2
per month, Instagram

Gravity score

628/ 1000 · 6 of 10 indicators rated
Brand Power581
Momentum543
Performance760

Percentiles within 6 peers: Shoes brands in Greece with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Discover handcrafted women's shoes from Greece. Timeless designs, quality leather & fast shipping worldwide. Explore The Fashion Project.

01 · Traffic

How much traffic thefashionproject.gr gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

thefashionproject.gr drew an estimated 223K visits in September 2026, down 45% on the month before and down 22% over three months.

  • Worldwide#47,792of 4.5M sites · Top 5%
  • In Greece#215of 27.6K sites · Top 1%
  • Shoes, worldwide#951of 46,962 brands · Top 5%
  • Shoes, Greece#2of 71 brands · Top 5%
Monthly visitssource Sept 2026

223K

estimated visits in September

1 mo ▼ −44.7%4 mo ▼ −22.2%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about thefashionproject.gr.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

thefashionproject.gr holds 3.1 out of 5 on Trustpilot over 5 reviews, 5 of them in the last twelve months: 20% of customers give five stars and 20% one star.

Trustpilotread 21 Oct 2026
3.1TrustScore · 5 reviews · 5 in 12 months
5 ★20%
4 ★0%
3 ★0%
2 ★60%
1 ★20%

Shoe Store Clothing Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What thefashionproject.gr sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

thefashionproject.gr sells on Shopify, 90% of its catalogue in stock. The best seller is Suede Clogs Buckle Detail - Taupe, at €50.00, followed by Suede Sandals - Taupe and Suede Velcro Sandals - Taupe.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Sandals44%
Heels14%
Boots12%
Flats9%

Share of the catalogue by product family.

Activity mixdominant: Shoes
Shoes81%
Clothing17%
Handbags, Wallets & Cases1%
Clothing Accessories0%

The dominant category places thefashionproject.gr in its comparison group.

Prices and ratingsstore data
Average rating
4.71 / 5
Rated products
38% of the catalogue
In stock
90%
Upper price quartile
US$77.28
Currency
EUR

05 · Influencers

Who talks about thefashionproject.gr.

The creators who tag @thefashionproject.gr on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @thefashionproject.gr on Instagram, led by @zoizina (11.7K followers, 1.8% engagement).

Influencersaccounts tagging @thefashionproject.gr · Instagram
AccountProfileFollowersEngagementTagsRelationship
zzoizina@zoizina · 🇬🇷 GRBeauty cosmetics skincare Creator11.7K1.8%1Tagged @thefashionproject.gr
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who thefashionproject.gr competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for thefashionproject.gr among Shoes brands in Greece. The closest is Naturalizer, then SCHUTZ, dEpurtat.ro, Manos Shoes, The CAI Store, ninewest.com.tr.

CompetitorsShoes · Greece · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Naturalizernaturalizer.com
SCHUTZschutz-shoes.com
dEpurtat.rodepurtat.ro
Manos Shoesmanos.ro
The CAI Storethecaistore.com
ninewest.com.trninewest.com.tr
Competitors Gravity finds for thefashionproject.gr. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare thefashionproject.gr with Naturalizer

07 · Company

The company behind thefashionproject.gr.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

thefashionproject.gr is a company based in Peristeri, Greece. It employs about 18 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇬🇷 Greece · Peristeri
Founded
Data not available
Domain registered
Data not available
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
18 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
thefashionproject.gr · Shopify · EUR
Catalogue
234 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about thefashionproject.gr

What people ask Google about thefashionproject.gr.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is thefashionproject.gr a legit company?

According to Gravity by Benchr, thefashionproject.gr is a brand based in Peristeri, Greece: it sells on a Shopify store, it employs 18 people on LinkedIn, it has 185,834 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is thefashionproject.gr known for?

Discover handcrafted women's shoes from Greece. Timeless designs, quality leather & fast shipping worldwide. Explore The Fashion Project. Gravity by Benchr classifies it under Shoes, with Sandals making up 44% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is thefashionproject.gr expensive?

thefashionproject.gr's best seller, Suede Clogs Buckle Detail - Taupe, sells €50.00 on thefashionproject.gr. 90% of the catalogue is in stock. Gravity does not track prices daily: check thefashionproject.gr before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a thefashionproject.gr discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: thefashionproject.gr advertises on Facebook and Instagram and on Google, where its offers often run. Check thefashionproject.gr for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy thefashionproject.gr?

thefashionproject.gr sells on its own website, thefashionproject.gr, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind thefashionproject.gr?

Gravity by Benchr records a company based in Peristeri, Greece, with 18 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is thefashionproject.gr growing?

Not at the moment. Gravity by Benchr estimates about 222,900 visits to thefashionproject.gr in September 2026, down 45% in a month and down 22% over three months. thefashionproject.gr ranks #2 of 71 Shoes brands in Greece in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does thefashionproject.gr use?

Gravity by Benchr identifies thefashionproject.gr as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.

What is thefashionproject.gr's ad budget?

Gravity by Benchr does not publish a spend figure for thefashionproject.gr on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Shoes brands in Greece?

Among Shoes brands in Greece in the Gravity by Benchr index, thefashionproject.gr ranks #2 of 71 by estimated traffic. Its closest competitors on the same market are Naturalizer, SCHUTZ, dEpurtat.ro, Manos Shoes, The CAI Store. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with thefashionproject.gr.