Brand page · Personal Care · United Kingdom
The Fragrance World: 90.5k visits a month, 26 active Meta ads, Gravity score 615.
The Fragrance World — Best designer perfume dupes in the UK. 91 fragrances inspired by Baccarat Rouge, Creed Aventus, Tom Ford and more. 22-30% oil concentration. 226,000+ customers. 4.8 Trustpilot. Free delivery over £50. In September 2026 thefragranceworld.co.uk drew an estimated 90.5k visits, up 40% on the month before. It ranks #204 of 8,226 Personal Care brands in United Kingdom and holds a 4.8 Trustpilot rating over 1,405 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 412 peers: Personal Care brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Best designer perfume dupes in the UK. 91 fragrances inspired by Baccarat Rouge, Creed Aventus, Tom Ford and more. 22-30% oil concentration. 226,000+ customers. 4.8 Trustpilot. Free delivery over £50.
01 · Traffic
How much traffic The Fragrance World gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Fragrance World drew an estimated 90.5k visits in September 2026, up 40% on the month before and up 18% over three months.
- Worldwide#102,000of 4.5m sites · Top 5%
- In United Kingdom#5,306of 192k sites · Top 5%
- Personal Care, worldwide#5,055of 215,119 brands · Top 5%
- Personal Care, United Kingdom#204of 8,226 brands · Top 5%
90.5k
estimated visits in September
1 mo ▲ +40.3%4 mo ▲ +17.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Fragrance World.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Fragrance World holds 4.8 out of 5 on Trustpilot over 1,405 reviews, 275 of them in the last twelve months: 89% of customers give five stars and 2% one star. That volume places The Fragrance World in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%.
Perfume Store Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Fragrance World sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read The Fragrance World's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places The Fragrance World in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What The Fragrance World is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Fragrance World runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since December 2021 (image, text, video).
Smells Like £280. Costs £29.95.The Fragrance World6 Oct 2026image
The £105 scent for £29.95The Fragrance World6 Oct 2026image
The £250 scent for £29.95The Fragrance World6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026TFW Fragrance LTDverified
Text ad21 Oct 2026TFW Fragrance LTDverified
Image ad21 Oct 2026TFW Fragrance LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Fragrance World.
The creators who tag @thefragranceworld.co.uk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who The Fragrance World competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Fragrance World among Personal Care brands in United Kingdom. The closest is s-parfum.ru, then Prosody London, yves-rocher.se, arabela.com, colgate.fr, black-lab-parfum.by.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| s-parfum.rus-parfum.ru | |||||||
| Prosody Londonprosodylondon.com | |||||||
| yves-rocher.seyves-rocher.se | |||||||
| arabela.comarabela.com | |||||||
| colgate.frcolgate.fr | |||||||
| black-lab-parfum.byblack-lab-parfum.by |
07 · Company
The company behind The Fragrance World.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Fragrance World is a company based in United Kingdom, on a domain registered in August 2020. It employs about 3 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- Data not available
- Domain registered
- 9 Aug 2020
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 3 on LinkedIn · 2-10
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thefragranceworld.co.uk · Woocommerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Fragrance World
What people ask Google about The Fragrance World.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Fragrance World legit or a scam?
According to Gravity by Benchr, The Fragrance World is a brand based in United Kingdom: its website has existed since August 2020, its Trustpilot profile is claimed by the brand, it sells on a Woocommerce store, it employs 3 people on LinkedIn, it has 7,964 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
The Fragrance World reviews: is it worth it?
Customers rate The Fragrance World 4.8 out of 5 on Trustpilot over 1,405 reviews, 275 of them in the last twelve months: 89% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is The Fragrance World known for?
Best designer perfume dupes in the UK. 91 fragrances inspired by Baccarat Rouge, Creed Aventus, Tom Ford and more. 22-30% oil concentration. 226,000+ customers. 4.8 Trustpilot. Free delivery over £50. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
The Fragrance World promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: The Fragrance World advertises on Facebook and Instagram and on Google, where its offers often run. Check thefragranceworld.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy The Fragrance World?
The Fragrance World sells on its own website, thefragranceworld.co.uk, a Woocommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind The Fragrance World?
Gravity by Benchr records a company based in United Kingdom, whose domain was registered in 2020, with 3 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Fragrance World growing?
Yes. Gravity by Benchr estimates about 90,500 visits to thefragranceworld.co.uk in September 2026, up 40% in a month and up 18% over three months. The Fragrance World ranks #204 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Fragrance World use?
Gravity by Benchr identifies thefragranceworld.co.uk as a Woocommerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since December 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is The Fragrance World's ad budget?
Gravity by Benchr does not publish a spend figure for The Fragrance World on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, The Fragrance World ranks #204 of 8,226 by estimated traffic. Its closest competitors on the same market are s-parfum.ru, Prosody London, yves-rocher.se, arabela.com and colgate.fr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Fragrance World.