Brand page · Personal Care · United Kingdom
The GelBottle: 138k visits a month, 53 active Meta ads.
The GelBottle — The GelBottle Inc offers a wide range of professional, vegan, and cruelty-free gel nail polishes. They are known for their highly pigmented, long-lasting formulas and for inventing BIAB. In September 2026 thegelbottle.com drew an estimated 138k visits, down 5% on the month before. It ranks #126 of 8,226 Personal Care brands in United Kingdom and holds a 3.7 Trustpilot rating over 244 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
The GelBottle Inc offers a wide range of professional, vegan, and cruelty-free gel nail polishes. They are known for their highly pigmented, long-lasting formulas and for inventing BIAB.
01 · Traffic
How much traffic The GelBottle gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The GelBottle drew an estimated 138k visits in September 2026, down 5% on the month before and up 3% over three months.
- Worldwide#71,704of 4.5m sites · Top 5%
- In United Kingdom#3,670of 192k sites · Top 5%
- Personal Care, worldwide#3,436of 215,119 brands · Top 5%
- Personal Care, United Kingdom#126of 8,226 brands · Top 5%
138k
estimated visits in September
1 mo ▼ −4.8%4 mo ▲ +3.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The GelBottle.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The GelBottle holds 3.7 out of 5 on Trustpilot over 244 reviews, 65 of them in the last twelve months: 73% of customers give five stars and 20% one star. That volume places The GelBottle in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The GelBottle sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read The GelBottle's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places The GelBottle in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
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- Currency
- Data not available
04 · Ads
What The GelBottle is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The GelBottle runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2024 (image, text, video).
Up to 50% Off Outlet DealsThe GelBottle Inc6 Oct 2026image
Pink LadyThe GelBottle Inc6 Oct 2026image
The GelBottle IncThe GelBottle Inc6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Daisy's Nail Company LTDverified
Text ad20 Oct 2026Daisy's Nail Company LTDverified
Text ad20 Oct 2026Daisy's Nail Company LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The GelBottle.
The creators who tag @the_gelbottle_inc on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @the_gelbottle_inc on Instagram, led by Sheffield Nail Tech 🤍 (22k followers, 8.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSheffield Nail Tech 🤍@nailsbyrubysmith · 🇬🇧 GB | Beauty cosmetics skincare Creator | 22k | 8.6% | 32 | Tagged @the_gelbottle_inc |
06 · Competitors according to Gravity
Who The GelBottle competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The GelBottle among Personal Care brands in United Kingdom. The closest is Glossify, then Ecole de l'Ongle, KitUnghii, Aprés Nail, KOKOIST USA, Beyond Polish.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Glossifyglossify.co.uk | |||||||
| Ecole de l'Ongleecoledelongle.ch | |||||||
| KitUnghiikitunghii.ro | |||||||
| Aprés Nailapresnail.com | |||||||
| KOKOIST USAkokoistusa.com | |||||||
| Beyond Polishbeyondpolish.com |
07 · Company
The company behind The GelBottle.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The GelBottle is a company based in United Kingdom, founded in 2015 according to LinkedIn, on a domain registered in May 2015. It employs about 123 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 2015, per LinkedIn
- Domain registered
- 20 May 2015
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 123 on LinkedIn · 51-200
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thegelbottle.com · Bigcommerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The GelBottle
What people ask Google about The GelBottle.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The GelBottle a legit company?
According to Gravity by Benchr, The GelBottle is a brand based in United Kingdom: its website has existed since May 2015, its Trustpilot profile is claimed by the brand, it sells on a Bigcommerce store, it employs 123 people on LinkedIn, it has 861,669 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
The GelBottle reviews
Customers rate The GelBottle 3.7 out of 5 on Trustpilot over 244 reviews, 65 of them in the last twelve months: 73% give five stars, 20% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is The GelBottle known for?
The GelBottle Inc offers a wide range of professional, vegan, and cruelty-free gel nail polishes. They are known for their highly pigmented, long-lasting formulas and for inventing BIAB. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
The GelBottle promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: The GelBottle advertises on Facebook and Instagram and on Google, where its offers often run. Check thegelbottle.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy The GelBottle?
The GelBottle sells on its own website, thegelbottle.com, a Bigcommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns The GelBottle?
Gravity by Benchr records a company based in United Kingdom, founded in 2015 according to LinkedIn, on a domain registered in 2015, with 123 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is The GelBottle doing well?
Yes. Gravity by Benchr estimates about 137,600 visits to thegelbottle.com in September 2026, down 5% in a month and up 3% over three months. The GelBottle ranks #126 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The GelBottle use?
Gravity by Benchr identifies thegelbottle.com as a Bigcommerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2024. Source: Gravity by Benchr platform and advertising records.
How much does The GelBottle spend on Meta ads?
Gravity by Benchr does not publish a spend figure for The GelBottle on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, The GelBottle ranks #126 of 8,226 by estimated traffic. Its closest competitors on the same market are Glossify, Ecole de l'Ongle, KitUnghii, Aprés Nail and KOKOIST USA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The GelBottle.