- Gravity
- Rankings
- Home & Garden
- Decor
- The Go-To
Brand page · Decor · United Kingdom
The Go-To: 73.4k visits a month, 8 active Meta ads, Gravity score 642.
The Go-To — THE GO-TO is an online gifts marketplace that offers a curated collection of unique and bespoke gifts from designers and artisans worldwide, including personalised items for couples and other recipients. In September 2026 thegoto.com drew an estimated 73.4k visits, up 6% on the month before. It ranks #198 of 13,189 Decor brands in United Kingdom.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 391 peers: Decor brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
THE GO-TO is an online gifts marketplace that offers a curated collection of unique and bespoke gifts from designers and artisans worldwide, including personalised items for couples and other recipients.
01 · Traffic
How much traffic The Go-To gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Go-To drew an estimated 73.4k visits in September 2026, up 6% on the month before and up 80% over three months.
- Worldwide#122,343of 4.5m sites · Top 5%
- In United Kingdom#6,377of 192k sites · Top 5%
- Decor, worldwide#2,378of 185,686 brands · Top 5%
- Decor, United Kingdom#198of 13,189 brands · Top 5%
73.4k
estimated visits in September
1 mo ▲ +5.9%4 mo ▲ +79.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Go-To.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Go-To holds 3.3 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 0% one star.
Gift Basket Store Gift Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Go-To sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Go-To sells on Shopify, 90% of its catalogue in stock. The best seller is Personalisation, at £15.00, followed by Please Don’t Do Coke In The Bathroom Candle and Better To Be Full Of Wine Candle.
#1PersonalisationThe Go-To£15.00In stock
#2Please Don’t Do Coke In The Bathroom CandleThe Go-To£38.00In stock
Better To Be Full Of Wine CandleThe Go-To£38.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Go-To in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 5% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$231.63
- Currency
- GBP
04 · Ads
What The Go-To is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Go-To runs Meta ads on Facebook, Instagram, and has advertised on Google since February 2024 (image, text, video).
Your Go-To Gift DestinationTHE GO-TO3 Oct 2026image
The home of gifting.THE GO-TO2 Oct 2026image
The home of gifting.THE GO-TO2 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Victoire Marie Albane Tardy-Joubertverified
Text ad20 Oct 2026Victoire Marie Albane Tardy-Joubertverified
Text ad20 Oct 2026Victoire Marie Albane Tardy-Joubertverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Go-To.
The creators who tag @thegoto on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @thegoto on Instagram, led by MY STYLE BAGS (115k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMY STYLE BAGS@mystylebagsofficial · 🇮🇹 IT | Fashion style luxury Creator | 115k | 0.1% | 2 | Tagged @thegoto |
06 · Competitors according to Gravity
Who The Go-To competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Go-To among Decor brands in United Kingdom. The closest is Antiques Centre York, then I can't afford this but maybe she can, We Are Fox, Marlow Market, Artisans du Maroc, Laurel & Dove Vintage.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Antiques Centre Yorktheantiquescentreyork.co.uk | |||||||
| I can't afford this but maybe she canicantaffordthisbutmaybeshecan.com | |||||||
| We Are Foxwearefox.co.uk | |||||||
| Marlow Marketmarlowmarketco.com | |||||||
| Artisans du Marocartisans-dumaroc.com | |||||||
| Laurel & Dove Vintagelaureldovevintage.com |
07 · Company
The company behind The Go-To.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Go-To is a company based in London, United Kingdom, founded in 2022 according to LinkedIn, on a domain registered in May 2005. It employs about 7 people and is listed at seed stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2022, per LinkedIn
- Domain registered
- 26 May 2005
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 7 on LinkedIn
- Funding stage
- Seed · last deal: pre seed
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thegoto.com · Shopify · GBP
- Catalogue
- 316 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Go-To
What people ask Google about The Go-To.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Go-To a legit company?
According to Gravity by Benchr, The Go-To is a brand based in London, United Kingdom: its website has existed since May 2005, it sells on a Shopify store, it employs 7 people on LinkedIn, it has 65,384 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does The Go-To sell?
THE GO-TO is an online gifts marketplace that offers a curated collection of unique and bespoke gifts from designers and artisans worldwide, including personalised items for couples and other recipients. Gravity by Benchr classifies it under Decor, with Decor making up 19% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does The Go-To cost?
The Go-To's best seller, Personalisation, sells £15.00 on thegoto.com. 90% of the catalogue is in stock. Gravity does not track prices daily: check thegoto.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does The Go-To have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Go-To advertises on Facebook and Instagram and on Google, where its offers often run. Check thegoto.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy The Go-To?
The Go-To sells on its own website, thegoto.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind The Go-To?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2022 according to LinkedIn, on a domain registered in 2005, with 7 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Go-To growing?
Yes. Gravity by Benchr estimates about 73,400 visits to thegoto.com in September 2026, up 6% in a month and up 80% over three months. The Go-To ranks #198 of 13,189 Decor brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Go-To use?
Gravity by Benchr identifies thegoto.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since February 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does The Go-To spend on Meta ads?
Gravity by Benchr does not publish a spend figure for The Go-To on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in United Kingdom?
Among Decor brands in United Kingdom in the Gravity by Benchr index, The Go-To ranks #198 of 13,189 by estimated traffic. Its closest competitors on the same market are Antiques Centre York, I can't afford this but maybe she can, We Are Fox, Marlow Market and Artisans du Maroc. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Go-To.