Brand page · Health Care · Australia
The Healthy Chef: 48.1k visits a month, 144 active Meta ads, Gravity score 628.
The Healthy Chef — The Healthy Chef is an Australian nutrition and supplement brand that designs quality products for women to support a healthy, vibrant life, offering protein powders, collagen, superfoods and other health supplements. In September 2026 thehealthychef.com drew an estimated 48.1k visits, down 29% on the month before. It ranks #99 of 2,157 Health Care brands in Australia and holds a 2.6 Trustpilot rating over 2,189 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 135 peers: Health Care brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Healthy Chef is an Australian nutrition and supplement brand that designs quality products for women to support a healthy, vibrant life, offering protein powders, collagen, superfoods and other health supplements.
01 · Traffic
How much traffic The Healthy Chef gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Healthy Chef drew an estimated 48.1k visits in September 2026, down 29% on the month before and down 29% over three months.
- Worldwide#175,993of 4.5m sites · Top 5%
- In Australia#4,317of 105k sites · Top 5%
- Health Care, worldwide#4,738of 105,715 brands · Top 5%
- Health Care, Australia#99of 2,157 brands · Top 5%
48.1k
estimated visits in September
1 mo ▼ −29.1%4 mo ▼ −29.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Healthy Chef.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Healthy Chef holds 2.6 out of 5 on Trustpilot over 2,189 reviews, 3 of them in the last twelve months: 91% of customers give five stars and 1% one star. That volume places The Healthy Chef in the top 5% of the 270,321 Trustpilot pages in the Gravity index.
Vitamin and Supplements Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Healthy Chef sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Healthy Chef sells on Shopify, 100% of its catalogue in stock. The best seller is Marine Collagen - 200g, at A$69.95, followed by Whey Protein Isolate Vanilla - 800g and Organic Pea Protein Vanilla - 800g.
#1Marine Collagen - 200gThe Healthy ChefA$69.95In stock
#2Whey Protein Isolate Vanilla - 800gThe Healthy ChefA$99.95In stock
#3Organic Pea Protein Vanilla - 800gThe Healthy ChefA$89.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Healthy Chef in its comparison group.
- Average rating
- 4.82 / 5
- Rated products
- 98% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$62.73
- Currency
- AUD
04 · Ads
What The Healthy Chef is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Healthy Chef runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since March 2023 (image, text, video).
Hit your protein and water intake without even trying 💧The Healthy Chef12 Oct 2026image
Hit your protein and water intake without even trying 💧The Healthy Chef12 Oct 2026image
A Lighter Way To Enjoy Protein ✨The Healthy Chef12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026The Healthy Chef Pty Ltdverified
Image ad20 Oct 2026The Healthy Chef Pty Ltdverified
Text ad20 Oct 2026The Healthy Chef Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Healthy Chef.
The creators who tag @thehealthychefofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who The Healthy Chef competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Healthy Chef among Health Care brands in Australia. The closest is Cell Squared, then myBrainCo, Tropeaka, Evolution Botanicals, Bush Tucker Blends, Puresia.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Cell Squaredcellsquared.com.au | |||||||
| myBrainComybrainco.com | |||||||
| Tropeakatropeaka.com.au | |||||||
| Evolution Botanicalsevolutionbotanicals.com.au | |||||||
| Bush Tucker Blendsbushtuckerblends.com | |||||||
| Puresiapuresia.com.au |
07 · Company
The company behind The Healthy Chef.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Healthy Chef is a company based in South Melbourne, Australia, founded in 2012 according to LinkedIn, on a domain registered in February 2000. It employs about 17 people and is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · South Melbourne
- Founded
- 2012, per LinkedIn
- Domain registered
- 9 Feb 2000
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 17 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thehealthychef.com · Shopify · AUD
- Catalogue
- 51 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Healthy Chef
What people ask Google about The Healthy Chef.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Healthy Chef a legit company?
According to Gravity by Benchr, The Healthy Chef is a brand based in South Melbourne, Australia: its website has existed since February 2000, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 17 people on LinkedIn, it has 130,568 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
The Healthy Chef reviews
Customers rate The Healthy Chef 2.6 out of 5 on Trustpilot over 2,189 reviews, 3 of them in the last twelve months: 91% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is The Healthy Chef known for?
The Healthy Chef is an Australian nutrition and supplement brand that designs quality products for women to support a healthy, vibrant life, offering protein powders, collagen, superfoods and other health supplements. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 40% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is The Healthy Chef expensive?
The Healthy Chef's best seller, Marine Collagen - 200g, sells A$69.95 on thehealthychef.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check thehealthychef.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
The Healthy Chef promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: The Healthy Chef advertises on Facebook and Instagram and on Google, where its offers often run. Check thehealthychef.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy The Healthy Chef?
The Healthy Chef sells on its own website, thehealthychef.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind The Healthy Chef?
Gravity by Benchr records a company based in South Melbourne, Australia, founded in 2012 according to LinkedIn, on a domain registered in 2000, with 17 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Healthy Chef doing well?
Not at the moment. Gravity by Benchr estimates about 48,100 visits to thehealthychef.com in September 2026, down 29% in a month and down 29% over three months. The Healthy Chef ranks #99 of 2,157 Health Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Healthy Chef use?
Gravity by Benchr identifies thehealthychef.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is The Healthy Chef's ad budget?
Gravity by Benchr does not publish a spend figure for The Healthy Chef on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in Australia?
Among Health Care brands in Australia in the Gravity by Benchr index, The Healthy Chef ranks #99 of 2,157 by estimated traffic. Its closest competitors on the same market are Cell Squared, myBrainCo, Tropeaka, Evolution Botanicals and Bush Tucker Blends. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Healthy Chef.