Brand page · Personal Care · United States
The Henna Guys: 38.5k visits a month, 2 active Meta ads, Gravity score 548.
The Henna Guys — The Henna Guys is a Peoria, IL-based manufacturing and retail company that provides pure, natural and luxurious beauty products, specializing in henna hair dyes, hair care products, beard care items, and skin care products. In September 2026 thehennaguys.com drew an estimated 38.5k visits, down 4% on the month before. It ranks #1,688 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Henna Guys is a Peoria, IL-based manufacturing and retail company that provides pure, natural and luxurious beauty products, specializing in henna hair dyes, hair care products, beard care items, and skin care products.
01 · Traffic
How much traffic The Henna Guys gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Henna Guys drew an estimated 38.5k visits in September 2026, down 4% on the month before and down 2% over three months.
- Worldwide#212,519of 4.5m sites · Top 5%
- In United States#67,186of 1.2m sites · Top 10%
- Personal Care, worldwide#10,839of 215,119 brands · Top 10%
- Personal Care, United States#1,688of 33,626 brands · Top 10%
38.5k
estimated visits in September
1 mo ▼ −4.2%4 mo ▼ −2.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Henna Guys.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Henna Guys holds 3.3 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 0% one star.
Hair Product Store Beauty Product Supplier Beauty Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Henna Guys sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Henna Guys sells on Shopify, 74% of its catalogue in stock. The best seller is Buy 3 Henna & Get 1 Free, at US$49.97, followed by Dark Brown Henna Hair Dye and Medium Brown Henna Hair Dye.
#1Buy 3 Henna & Get 1 FreeThe Henna GuysUS$49.97In stock
#2Dark Brown Henna Hair DyeThe Henna GuysUS$14.97–US$49.00In stock
#3Medium Brown Henna Hair DyeThe Henna GuysUS$13.97–US$38.97In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Henna Guys in its comparison group.
- Average rating
- 4.45 / 5
- Rated products
- 61% of the catalogue
- In stock
- 74%
- Upper price quartile
- US$19.97
- Currency
- USD
04 · Ads
What The Henna Guys is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Henna Guys runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since December 2022 (image, text, video).
Blonde → Warm copper-brown — Natural Red Henna Hair DyeThe Henna Guys6 Oct 2026video
The Henna GuysThe Henna Guys22 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026The Henna Guysverified
Text ad20 Oct 2026The Henna Guysverified
Text ad20 Oct 2026The Henna Guysverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Henna Guys.
The creators who tag @thehennaguys on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who The Henna Guys competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Henna Guys among Personal Care brands in United States. The closest is Blind Barber, then Pallure, OrganiGrowHairCo, The Cricket Company, Lockhart's Authentic Grooming Company, CreaProducts.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Blind Barberblindbarber.com | |||||||
| Pallurepallure.com | |||||||
| OrganiGrowHairCotheorganibrands.com | |||||||
| The Cricket Companycricketco.com | |||||||
| Lockhart's Authentic Grooming Companylockhartsauthentic.com | |||||||
| CreaProductscreaproducts.com |
07 · Company
The company behind The Henna Guys.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Henna Guys is a company based in Dunalp, United States, founded in 2011 according to LinkedIn, on a domain registered in July 2013. It employs about 6 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Dunalp
- Founded
- 2011, per LinkedIn
- Domain registered
- 23 Jul 2013
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 6 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thehennaguys.com · Shopify · USD
- Catalogue
- 47 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Henna Guys
What people ask Google about The Henna Guys.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Henna Guys a legit company?
According to Gravity by Benchr, The Henna Guys is a brand based in Dunalp, United States: its website has existed since July 2013, it sells on a Shopify store, it employs 6 people on LinkedIn, it has 8,916 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is The Henna Guys known for?
The Henna Guys is a Peoria, IL-based manufacturing and retail company that provides pure, natural and luxurious beauty products, specializing in henna hair dyes, hair care products, beard care items, and skin care products. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 18% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is The Henna Guys expensive?
The Henna Guys' best seller, Buy 3 Henna & Get 1 Free, sells US$49.97 on thehennaguys.com. 74% of the catalogue is in stock. Gravity does not track prices daily: check thehennaguys.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
The Henna Guys promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: The Henna Guys advertises on Facebook and Instagram and on Google, where its offers often run. Check thehennaguys.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy The Henna Guys?
The Henna Guys sells on its own website, thehennaguys.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind The Henna Guys?
Gravity by Benchr records a company based in Dunalp, United States, founded in 2011 according to LinkedIn, on a domain registered in 2013, with 6 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Henna Guys doing well?
Not at the moment. Gravity by Benchr estimates about 38,500 visits to thehennaguys.com in September 2026, down 4% in a month and down 2% over three months. The Henna Guys ranks #1,688 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Henna Guys use?
Gravity by Benchr identifies thehennaguys.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since December 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does The Henna Guys spend on Meta ads?
Gravity by Benchr does not publish a spend figure for The Henna Guys on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, The Henna Guys ranks #1,688 of 33,626 by estimated traffic. Its closest competitors on the same market are Blind Barber, Pallure, OrganiGrowHairCo, The Cricket Company and Lockhart's Authentic Grooming Company. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Henna Guys.