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- The Hero Company
Brand page · Clothing · United States
The Hero Company traffic, ads & competitors 202k visits a month, 576 active Meta ads, Gravity score 471.
The Hero Company — The Hero Company is a veteran-owned business that creates jewelry, apparel and everyday carry gear to raise money for Veterans with PTSD. In September 2026 theherocompany.co drew an estimated 202k visits, down 12% on the month before. It ranks #743 of 97,158 Clothing brands in the United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Hero Company is a veteran-owned business that creates jewelry, apparel and everyday carry gear to raise money for Veterans with PTSD.
01 · Traffic
The Hero Company website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Hero Company drew an estimated 202k visits in September 2026, down 12% on the month before and down 22% over three months.
- Worldwide#51,946of 4.5m sites · Top 5%
- In United States#17,019of 1.2m sites · Top 5%
- Clothing, worldwide#4,738of 459,295 brands · Top 5%
- Clothing, United States#743of 97,158 brands · Top 1%
202k
estimated visits in September
1 mo ▼ −12.3%4 mo ▼ −21.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
The Hero Company reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Hero Company holds 3.6 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 0% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
The Hero Company best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Hero Company sells on Shopify, 91% of its catalogue in stock. The best seller is Hero VIP Club, at US$4.99, followed by Never Forgotten Black Paracord Bracelet: Helps Pair Veterans With A Service Dog Or Shelter Dog and 00 Buck Magnetic Hematite Titanium Bracelet.
#1Hero VIP ClubThe Hero CompanyUS$4.99In stock
#2Never Forgotten Black Paracord Bracelet: Helps Pair Veterans With A Service Dog Or Shelter DogThe Hero CompanyUS$24.99In stock
00 Buck Magnetic Hematite Titanium BraceletThe Hero CompanyUS$32.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Hero Company in its comparison group.
- Average rating
- 4.84 / 5
- Rated products
- 86% of the catalogue
- In stock
- 91%
- Upper price quartile
- US$39.99
- Currency
- USD
04 · Ads
The Hero Company ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Hero Company runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since February 2022 (image, text).
Wear It. Help A Veteran.The Hero Company6 Oct 2026image
Get Him the Gift He'd Never Buy HimselfThe Hero Company6 Oct 2026image
Take Your Morning Prayer Into the DayThe Hero Company6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026HomeLife Media, LLCverified
Text ad19 Oct 2026HomeLife Media, LLCverified
Text ad23 Feb 2026T&E INCOME INCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
The Hero Company influencers
The creators who tag @the.hero.co on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @the.hero.co on Instagram, led by Shelter To Soldier (12.8k followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SShelter To Soldier@sheltertosoldier · 🇺🇸 US | Pets nature Creator | 12.8k | 0.9% | 2 | Tagged @the.hero.co |
06 · Competitors according to Gravity
The Hero Company competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Hero Company among Clothing brands in the United States. The closest is Gearvet, then Til Valhalla Project, VINCUSTOM, Rugged Rosaries®, USAMM, Medals of America.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Gearvetgearvet.com | |||||||
| Til Valhalla Projecttilvalhallaproject.com | |||||||
| VINCUSTOMvincustom.com | |||||||
| Rugged Rosaries®ruggedrosaries.com | |||||||
| USAMMusamm.com | |||||||
| Medals of Americamedalsofamerica.com |
07 · Company
Who is behind The Hero Company?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Hero Company is a company based in Anaheim, United States, on a domain registered in May 2021. It employs about 3 people.
- Entity country
- 🇺🇸 United States · Anaheim
- Domain registered
- 7 May 2021
- Status
- Operating
- Employees
- 3 on LinkedIn
- Own store
- theherocompany.co · Shopify · USD
- Catalogue
- 62 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Hero Company
What people ask Google about The Hero Company.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Hero Company legit?
According to Gravity by Benchr, The Hero Company is a brand based in Anaheim, United States: its website has existed since May 2021, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 3 people on LinkedIn, it has 95,095 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is The Hero Company?
The Hero Company is a veteran-owned business that creates jewelry, apparel and everyday carry gear to raise money for Veterans with PTSD. Gravity by Benchr classifies it under Clothing, with Clothing making up 41% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does The Hero Company cost?
The Hero Company's best seller, Hero VIP Club, sells US$4.99 on theherocompany.co. 91% of the catalogue is in stock. Gravity does not track prices daily: check theherocompany.co before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a The Hero Company discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Hero Company advertises on Facebook and Instagram and on Google, where its offers often run. Check theherocompany.co for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy The Hero Company?
The Hero Company sells on its own website, theherocompany.co, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns The Hero Company?
Gravity by Benchr records a company based in Anaheim, United States, whose domain was registered in 2021, with 3 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Hero Company doing well?
Not at the moment. Gravity by Benchr estimates about 202,300 visits to theherocompany.co in September 2026, down 12% in a month and down 22% over three months. The Hero Company ranks #743 of 97,158 Clothing brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Hero Company use?
Gravity by Benchr identifies theherocompany.co as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does The Hero Company spend on Meta ads?
Gravity by Benchr does not publish a spend figure for The Hero Company on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in the United States?
Among Clothing brands in the United States in the Gravity by Benchr index, The Hero Company ranks #743 of 97,158 by estimated traffic. Its closest competitors on the same market are Gearvet, Til Valhalla Project, VINCUSTOM, Rugged Rosaries® and USAMM. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Hero Company.