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- House of Noa
Brand page · Baby & Toddler Furniture · United States
House of Noa traffic, ads & competitors 268k visits a month, 393 active Meta ads, Gravity score 672.
House of Noa — House of Noa is a brand that creates designer mats and soft furniture for homes, including play mats, tumbling mats, kitchen standing mats, bath mats, and various soft furniture items like play couches, chairs, and ottomans. In September 2026 thehouseofnoa.com drew an estimated 268k visits, up 8% on the month before. It ranks #5 of 227 Baby & Toddler Furniture brands in the United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 14 peers: Baby & Toddler Furniture brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
House of Noa is a brand that creates designer mats and soft furniture for homes, including play mats, tumbling mats, kitchen standing mats, bath mats, and various soft furniture items like play couches, chairs, and ottomans.
01 · Traffic
House of Noa website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
House of Noa drew an estimated 268k visits in September 2026, up 8% on the month before and up 21% over three months.
- Worldwide#41,070of 4.5m sites · Top 1%
- In United States#13,377of 1.2m sites · Top 5%
- Baby & Toddler Furniture, worldwide#13of 2,088 brands · Top 1%
- Baby & Toddler Furniture, United States#5of 227 brands · Top 5%
268k
estimated visits in September
1 mo ▲ +8.0%4 mo ▲ +20.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
House of Noa reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
House of Noa holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Furniture Store Bedroom Furniture Store Decoration and Interior Design Store Furniture Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
House of Noa best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
House of Noa sells on Shopify, 82% of its catalogue in stock. The best seller is Little Nomad Play Mat | Ula, at US$129.00–US$499.00, followed by Nama Standing Mat | Coastal and Nama Standing Mat | Minerals.
#1Little Nomad Play Mat | UlaHouse of NoaUS$129.00–US$499.00In stock
#2Nama Standing Mat | CoastalHouse of NoaUS$59.00–US$284.00In stock
#3Nama Standing Mat | MineralsHouse of NoaUS$79.00–US$379.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places House of Noa in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 93% of the catalogue
- In stock
- 82%
- Upper price quartile
- US$110.00
- Currency
- USD
04 · Ads
House of Noa ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
House of Noa runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2023 (image, text, video).
Find your perfect fit.the House of Noa6 Oct 2026image
Meet The Quilted Collectionthe House of Noa6 Oct 2026video
New In: Soft Furniturethe House of Noa5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Little Nomad, LLCverified
Text ad20 Oct 2026Little Nomad, LLCverified
Text ad20 Oct 2026Little Nomad, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
House of Noa influencers
The creators who tag @houseofnoa_ on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @houseofnoa_ on Instagram, led by Kelley Smith | Make and Company (32.6k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKelley Smith | Make and Company@themakeandco · 🇺🇸 US | Decoration garden diy Creator | 32.6k | 0.1% | 4 | Tagged @houseofnoa_ |
06 · Competitors according to Gravity
House of Noa competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for House of Noa among Baby & Toddler Furniture brands in the United States. The closest is Nugget, then Muscle Mat, Cola e Decora, Neptune Blanket, Snuggle Me, My Tiny Muffin.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Nuggetnuggetcomfort.com | |||||||
| Muscle Matmusclemat.com.au | |||||||
| Cola e Decoralojacolaedecora.com.br | |||||||
| Neptune Blanketneptuneblanket.com.au | |||||||
| Snuggle Mesnugglemeorganic.com | |||||||
| My Tiny Muffinmytinymuffin.com |
07 · Company
Who is behind House of Noa?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
House of Noa is a company based in New York, United States, founded in 2017 according to LinkedIn, on a domain registered in January 2019. It employs about 26 people.
- Entity country
- 🇺🇸 United States · New York
- Founded
- 2017, per LinkedIn
- Domain registered
- 16 Jan 2019
- Employees
- 26 on LinkedIn
- Own store
- thehouseofnoa.com · Shopify · USD
- Catalogue
- 248 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about House of Noa
What people ask Google about House of Noa.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is House of Noa a legit company?
According to Gravity by Benchr, House of Noa is a brand based in New York, United States: its website has existed since January 2019, it sells on a Shopify store, it employs 26 people on LinkedIn, it has 335,024 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does House of Noa sell?
House of Noa is a brand that creates designer mats and soft furniture for homes, including play mats, tumbling mats, kitchen standing mats, bath mats, and various soft furniture items like play couches, chairs, and ottomans. Gravity by Benchr classifies it under Baby & Toddler Furniture, with Play Sofas making up 40% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does House of Noa cost?
House of Noa's best seller, Little Nomad Play Mat | Ula, sells from US$129.00 to US$499.00 on thehouseofnoa.com. 82% of the catalogue is in stock. Gravity does not track prices daily: check thehouseofnoa.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a House of Noa discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: House of Noa advertises on Facebook and Instagram and on Google, where its offers often run. Check thehouseofnoa.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy House of Noa?
House of Noa sells on its own website, thehouseofnoa.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind House of Noa?
Gravity by Benchr records a company based in New York, United States, founded in 2017 according to LinkedIn, on a domain registered in 2019, with 26 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is House of Noa doing well?
Yes. Gravity by Benchr estimates about 268,000 visits to thehouseofnoa.com in September 2026, up 8% in a month and up 21% over three months. House of Noa ranks #5 of 227 Baby & Toddler Furniture brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does House of Noa use?
Gravity by Benchr identifies thehouseofnoa.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since June 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does House of Noa spend on Meta ads?
Gravity by Benchr does not publish a spend figure for House of Noa on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Baby & Toddler Furniture brands in the United States?
Among Baby & Toddler Furniture brands in the United States in the Gravity by Benchr index, House of Noa ranks #5 of 227 by estimated traffic. Its closest competitors on the same market are Nugget, Muscle Mat, Cola e Decora, Neptune Blanket and Snuggle Me. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with House of Noa.