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- The House Of Rare
Brand page · Clothing
The House Of Rare: 2.9m visits a month, 852 active Meta ads.
The House Of Rare — Rare Rabbit is a premium fashion brand for men that offers designer clothing and accessories under The House of Rare, featuring modern, bold, and emotional designs. In September 2026 thehouseofrare.com drew an estimated 2.9m visits, up 4% on the month before. It ranks #9 of 5,395 Clothing brands.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Rare Rabbit is a premium fashion brand for men that offers designer clothing and accessories under The House of Rare, featuring modern, bold, and emotional designs.
01 · Traffic
How much traffic The House Of Rare gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The House Of Rare drew an estimated 2.9m visits in September 2026, up 4% on the month before and up 9% over three months.
- Worldwide#6,129of 4.5m sites · Top 1%
- In India#337of 164k sites · Top 1%
- Clothing, worldwide#404of 459,295 brands · Top 1%
- Clothing, India#9of 5,395 brands · Top 1%
2.9m
estimated visits in September
1 mo ▲ +3.8%4 mo ▲ +9.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The House Of Rare.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The House Of Rare holds 2.6 out of 5 on Trustpilot over 4 reviews, 4 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Clothing Store Streetwear Store Women's Clothing Store Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The House Of Rare sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The House Of Rare sells on Shopify, 99% of its catalogue in stock. The best seller is Rare Rabbit Men's Painter Green Viscose Abstract Print Regular Fit Half Sleeve Collared Shirt, at ₹1,279.00, followed by Rare Rabbit Men's Paizerr Pink Cotton Paisley Print Tailored Fit Full Sleeve Collared Shirt and Rare Rabbit Men's Benedict Dark Grey Cotton Plain Regular Fit Full Sleeve Collared Shirt.
#1Rare Rabbit Men's Painter Green Viscose Abstract Print Regular Fit Half Sleeve Collared ShirtThe House Of Rare₹1,279.00In stock
#2Rare Rabbit Men's Paizerr Pink Cotton Paisley Print Tailored Fit Full Sleeve Collared ShirtThe House Of Rare₹1,633.00In stock
#3Rare Rabbit Men's Benedict Dark Grey Cotton Plain Regular Fit Full Sleeve Collared ShirtThe House Of Rare₹1,609.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The House Of Rare in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$31.32
- Currency
- INR
04 · Ads
What The House Of Rare is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The House Of Rare runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2025 (image, text, video).
Rare Rabbit Mens Paintt Green Cotton Floral Print Regular Fit Full Sleeve Collared Shirt - L-42 / GREENRare Rabbit7 Oct 2026image
Innerv, Now Flat 15% OffRare Rabbit7 Oct 2026image
Rare RabbitRare Rabbit7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026RADHAMANI TEXTILES PRIVATE LIMITEDverified
Text ad20 Oct 2026ADNEXT INNOVATIONS PRIVATE LIMITEDverified
Text ad20 Oct 2026RADHAMANI TEXTILES PRIVATE LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The House Of Rare.
The creators who tag @rarerabbit_in on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @rarerabbit_in on Instagram, led by AS Style Stop (77.9k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAS Style Stop@as_stylestop · 🇮🇳 IN | Fashion style luxury Creator | 77.9k | 0.1% | 3 | Tagged @rarerabbit_in |
06 · Competitors according to Gravity
Who The House Of Rare competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The House Of Rare among Clothing brands. The closest is thehouseoflrc.com, then MyDesignation, VegNonVeg, Limitededt India, Très Bien, Wales Bonner.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| thehouseoflrc.comthehouseoflrc.com | |||||||
| MyDesignationmydesignation.com | |||||||
| VegNonVegvegnonveg.com | |||||||
| Limitededt Indialimitededt.in | |||||||
| Très Bientres-bien.com | |||||||
| Wales Bonnerwalesbonner.com |
07 · Company
The company behind The House Of Rare.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The House Of Rare is an e-commerce brand, founded in 2015 according to LinkedIn, on a domain registered in April 2019. It employs about 595 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2015, per LinkedIn
- Domain registered
- 15 Apr 2019
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 595 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thehouseofrare.com · Shopify · INR
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The House Of Rare
What people ask Google about The House Of Rare.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The House Of Rare legit?
According to Gravity by Benchr, The House Of Rare is a brand: its website has existed since April 2019, it sells on a Shopify store, it employs 595 people on LinkedIn, it has 794,127 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What does The House Of Rare sell?
Rare Rabbit is a premium fashion brand for men that offers designer clothing and accessories under The House of Rare, featuring modern, bold, and emotional designs. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 3% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is The House Of Rare expensive?
The House Of Rare's best seller, Rare Rabbit Men's Painter Green Viscose Abstract Print Regular Fit Half Sleeve Collared Shirt, sells ₹1,279.00 on thehouseofrare.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check thehouseofrare.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
The House Of Rare promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: The House Of Rare advertises on Facebook and Instagram and on Google, where its offers often run. Check thehouseofrare.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy The House Of Rare?
The House Of Rare sells on its own website, thehouseofrare.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns The House Of Rare?
Gravity by Benchr records a company, founded in 2015 according to LinkedIn, on a domain registered in 2019, with 595 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is The House Of Rare growing?
Yes. Gravity by Benchr estimates about 2,886,500 visits to thehouseofrare.com in September 2026, up 4% in a month and up 9% over three months. The House Of Rare ranks #9 of 5,395 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The House Of Rare use?
Gravity by Benchr identifies thehouseofrare.com as a Shopify store (standard plan, not Shopify Plus), selling in INR. It advertises through Meta and on Google since August 2025. Source: Gravity by Benchr platform and advertising records.
How much does The House Of Rare spend on Meta ads?
Gravity by Benchr does not publish a spend figure for The House Of Rare on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, The House Of Rare ranks #9 of 5,395 by estimated traffic. Its closest competitors on the same market are thehouseoflrc.com, MyDesignation, VegNonVeg, Limitededt India and Très Bien. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The House Of Rare.