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  4. Decor
  5. The House Outfit

Brand page · Decor · United Kingdom

The House Outfit Top 5% worldwide Top 10% in the United Kingdom Top 5% in Decor Top 5% in Decor in the United Kingdom
thehouseoutfit.com·🇬🇧 North Shields, United Kingdom· Shopify·Since 2016

The House Outfit traffic, ads & competitors 44.9k visits a month, 189 active Meta ads, Gravity score 476.

The House Outfit — The House Outfit is an online business offering premium wall prints, frames and canvas art for home decoration and interior styling. In September 2026 thehouseoutfit.com drew an estimated 44.9k visits, down 13% on the month before. It ranks #347 of 13,189 Decor brands in the United Kingdom and holds a 4.0 Trustpilot rating over 143 reviews.

thehouseoutfit.com@thehouseoutfit 293kFacebookLinkedIn 836Trustpilot 4.0Meta Ad Library 189

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
44.9k
−13% vs. August 2026
Instagram followers
293k
5,127 posts · @thehouseoutfit
Trustpilot
4.0
143 reviews · 19 in 12 months
Meta ads
189
active · on Google since 2025
Products
99%
in stock · 69 collections
Rank in the United Kingdom
#347
of 13,189 in Decor
LinkedIn
836
followers · 5 employees
Earned media value
€10.4k
per month, Instagram

Gravity score

476/ 1000 · 10 of 10 indicators rated
Brand Power458
Momentum335
Performance634

Percentiles within 391 peers: Decor brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

The House Outfit is an online business offering premium wall prints, frames and canvas art for home decoration and interior styling.

01 · Traffic

The House Outfit website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

The House Outfit drew an estimated 44.9k visits in September 2026, down 13% on the month before and down 41% over three months.

  • Worldwide#186,454of 4.5m sites · Top 5%
  • In United Kingdom#9,793of 192k sites · Top 10%
  • Decor, worldwide#3,873of 185,686 brands · Top 5%
  • Decor, United Kingdom#347of 13,189 brands · Top 5%
Monthly visitssource Sept 2026

44.9k

estimated visits in September

1 mo ▼ −12.8%4 mo ▼ −41.2%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

The House Outfit reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

The House Outfit holds 4.0 out of 5 on Trustpilot over 143 reviews, 19 of them in the last twelve months: 82% of customers give five stars and 10% one star. That volume places The House Outfit in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50%.

Trustpilotclaimed page · read 21 Oct 2026
4.0TrustScore · 143 reviews · 19 in 12 months
Top 30% review volumeTop 50% rating quality
5 ★82%
4 ★3%
3 ★3%
2 ★2%
1 ★10%

Poster Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

The House Outfit best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

The House Outfit sells on Shopify, 99% of its catalogue in stock. The best seller is ALUMINIUM MATTE BLACK A3 FRAME, at £14.95, followed by ALUMINIUM MATTE BLACK A2 FRAME and ALUMINIUM MATTE BLACK A1 FRAME.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Artwork92%
Picture Frames5%
Arts & Crafts1%
Product Customization0%

Share of the catalogue by product family.

Activity mixdominant: Decor
Decor99%
Hobbies & Creative Arts1%
Product Customization0%
Kitchen & Dining0%
Gift Cards0%

The dominant category places The House Outfit in its comparison group.

Prices and ratingsstore data
Average rating
4.92 / 5
Rated products
42% of the catalogue
In stock
99%
Upper price quartile
US$38.38
Currency
GBP

05 · Influencers

The House Outfit influencers

The creators who tag @thehouseoutfit on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @thehouseoutfit on Instagram, led by Charlie & Dan | Home Decor (28.2k followers, 12.7% engagement).

Influencersaccounts tagging @thehouseoutfit · Instagram
AccountProfileFollowersEngagementTagsRelationship
CCharlie & Dan | Home Decor@the_welham · 🇬🇧 GBDecoration garden diy Creator28.2k12.7%5Tagged @thehouseoutfit
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

The House Outfit competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for The House Outfit among Decor brands in the United Kingdom. The closest is Poster Hut, then Laboo Studio, GalleryThane, Alluvion, MoviesMoviesMovies, Poster Kings.

CompetitorsDecor · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Poster Hutposterhut.shop
Laboo Studiolaboostudio.com
GalleryThanegallerythane.com
Alluvionalluvionhome.com
MoviesMoviesMoviesmoviesmoviesmovies.co.uk
Poster Kingsposterkings.co.uk
Competitors Gravity finds for The House Outfit. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare The House Outfit with Poster Hut

07 · Company

Who is behind The House Outfit?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

The House Outfit is a company based in North Shields, United Kingdom, founded in 2016 according to LinkedIn, on a domain registered in May 2016. It employs about 5 people.

Legal entityGravity index, Nov 2026
Entity country
🇬🇧 United Kingdom · North Shields
Founded
2016, per LinkedIn
Domain registered
24 May 2016
Status
Operating
Employees
5 on LinkedIn
DistributionGravity index, Nov 2026
Own store
thehouseoutfit.com · Shopify · GBP
Catalogue
69 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about The House Outfit

What people ask Google about The House Outfit.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is The House Outfit legit or a scam?

According to Gravity by Benchr, The House Outfit is a brand based in North Shields, United Kingdom: its website has existed since May 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 5 people on LinkedIn, it has 293,416 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

The House Outfit reviews

Customers rate The House Outfit 4.0 out of 5 on Trustpilot over 143 reviews, 19 of them in the last twelve months: 82% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is The House Outfit known for?

The House Outfit is an online business offering premium wall prints, frames and canvas art for home decoration and interior styling. Gravity by Benchr classifies it under Decor, with Artwork making up 92% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

The House Outfit prices: how much is it?

The House Outfit's best seller, ALUMINIUM MATTE BLACK A3 FRAME, sells £14.95 on thehouseoutfit.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check thehouseoutfit.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

The House Outfit promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: The House Outfit advertises on Facebook and Instagram and on Google, where its offers often run. Check thehouseoutfit.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy The House Outfit?

The House Outfit sells on its own website, thehouseoutfit.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns The House Outfit?

Gravity by Benchr records a company based in North Shields, United Kingdom, founded in 2016 according to LinkedIn, on a domain registered in 2016, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is The House Outfit doing well?

Not at the moment. Gravity by Benchr estimates about 44,900 visits to thehouseoutfit.com in September 2026, down 13% in a month and down 41% over three months. The House Outfit ranks #347 of 13,189 Decor brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does The House Outfit use?

Gravity by Benchr identifies thehouseoutfit.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2025. Source: Gravity by Benchr platform and advertising records, November 2026.

What is The House Outfit's ad budget?

Gravity by Benchr does not publish a spend figure for The House Outfit on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Decor brands in the United Kingdom?

Among Decor brands in the United Kingdom in the Gravity by Benchr index, The House Outfit ranks #347 of 13,189 by estimated traffic. Its closest competitors on the same market are Poster Hut, Laboo Studio, GalleryThane, Alluvion and MoviesMoviesMovies. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The House Outfit.