Brand page · Clothing · Hong Kong SAR China
HULA: 31.4k visits a month, 21 active Meta ads, Gravity score 597.
HULA — HULA is a curated consignment platform selling pre-owned luxury womenswear, bags, shoes and accessories in Hong Kong. In September 2026 thehula.com drew an estimated 31.4k visits, down 6% on the month before. It ranks #227 of 1,951 Clothing brands in Hong Kong SAR China.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 151 peers: Clothing brands in Hong Kong SAR China with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
HULA is a curated consignment platform selling pre-owned luxury womenswear, bags, shoes and accessories in Hong Kong.
01 · Traffic
How much traffic HULA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
HULA drew an estimated 31.4k visits in September 2026, down 6% on the month before and down 54% over three months.
- Worldwide#252,926of 4.5m sites · Top 10%
- In Hong Kong SAR China#579of 9.3k sites · Top 10%
- Clothing, worldwide#23,992of 459,295 brands · Top 10%
- Clothing, Hong Kong SAR China#227of 1,951 brands · Top 20%
31.4k
estimated visits in September
1 mo ▼ −6.0%4 mo ▼ −53.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about HULA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
HULA holds 3.2 out of 5 on Trustpilot over 3 reviews, 1 of them in the last twelve months: 67% of customers give five stars and 0% one star.
Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What HULA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
HULA sells on Shopify, 11% of its catalogue in stock. The best seller is [WW55216] Valentino Garavani | Maxi Dress, at HK$4,000.00, followed by [WA6836] Chanel | Belt and [WA6859] Hermès | Belt.
[WW55216] Valentino Garavani | Maxi DressHULAHK$4,000.00In stock
[WA6836] Chanel | BeltHULAHK$13,000.00In stock
[WA6859] Hermès | BeltHULAHK$4,800.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places HULA in its comparison group.
- Average rating
- 5.00 / 5
- Rated products
- 0% of the catalogue
- In stock
- 11%
- Upper price quartile
- US$445.98
- Currency
- HKD
04 · Ads
What HULA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
HULA runs Meta ads on Facebook, Instagram, Audience Network, and has advertised on Google since April 2024 (text).
Who else hasn’t checked out our HULA MART pop-up yet? 🛒✨ Check out our newly curated collection with over 400+ luxury and rare-find productsHULA6 Oct 2026video
Coming live from HULA MART this week, we have @sarahsfung sharing with us her favourite picks from our new pop-up at @therepulsebayhongkongHULA6 Oct 2026video
10 years of HULA · Now open til 21 DecemberHULA6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026The Hula Limitedverified
Text ad20 Oct 2026The Hula Limitedverified
Text ad20 Oct 2026The Hula Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about HULA.
The creators who tag @joinhula on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @joinhula on Instagram, led by Simply Grand Production | Wedding & Events Decoration | HK (11.6k followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSimply Grand Production | Wedding & Events Decoration | HK@simplygrandproduction · 🇭🇰 HK | Decoration garden diy Creator | 11.6k | 0.9% | 2 | Tagged @joinhula |
06 · Competitors according to Gravity
Who HULA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for HULA among Clothing brands in Hong Kong SAR China. The closest is ARIA HAIA, then Yeung Chin, FancyEpic, Now From Then, Silkinc, ELYWOOD.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ARIA HAIAariahaia.store | |||||||
| Yeung Chinyeungchin.com | |||||||
| FancyEpicfancyepic.com | |||||||
| Now From Thennowfromthen.com | |||||||
| Silkincthesilkinc.com | |||||||
| ELYWOODelywood-official.com |
07 · Company
The company behind HULA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
HULA is a company based in Central, Hong Kong SAR China, founded in 2017 according to LinkedIn, on a domain registered in February 2005. It employs about 28 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇭🇰 Hong Kong SAR China · Central
- Founded
- 2017, per LinkedIn
- Domain registered
- 28 Feb 2005
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 28 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thehula.com · Shopify · HKD
- Catalogue
- 2,261 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about HULA
What people ask Google about HULA.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is HULA legit or a scam?
According to Gravity by Benchr, HULA is a brand based in Central, Hong Kong SAR China: its website has existed since February 2005, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 28 people on LinkedIn, it has 18,740 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is HULA known for?
HULA is a curated consignment platform selling pre-owned luxury womenswear, bags, shoes and accessories in Hong Kong. Gravity by Benchr classifies it under Clothing, with Gift Cards making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
HULA prices: how much is it?
HULA's best seller, [WW55216] Valentino Garavani | Maxi Dress, sells HK$4,000.00 on thehula.com. 11% of the catalogue is in stock. Gravity does not track prices daily: check thehula.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does HULA have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: HULA advertises on Facebook and Instagram and on Google, where its offers often run. Check thehula.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy HULA?
HULA sells on its own website, thehula.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind HULA?
Gravity by Benchr records a company based in Central, Hong Kong SAR China, founded in 2017 according to LinkedIn, on a domain registered in 2005, with 28 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is HULA doing well?
Not at the moment. Gravity by Benchr estimates about 31,400 visits to thehula.com in September 2026, down 6% in a month and down 54% over three months. HULA ranks #227 of 1,951 Clothing brands in Hong Kong SAR China in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does HULA use?
Gravity by Benchr identifies thehula.com as a Shopify store (standard plan, not Shopify Plus), selling in HKD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is HULA's ad budget?
Gravity by Benchr does not publish a spend figure for HULA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Hong Kong SAR China?
Among Clothing brands in Hong Kong SAR China in the Gravity by Benchr index, HULA ranks #227 of 1,951 by estimated traffic. Its closest competitors on the same market are ARIA HAIA, Yeung Chin, FancyEpic, Now From Then and Silkinc. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with HULA.