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- The Indus Valley
Brand page · Kitchen & Dining · India
The Indus Valley traffic, ads & competitors 1.1m visits a month, 1,070 active Meta ads, Gravity score 605.
The Indus Valley — The Indus Valley is an Indian healthy cookware brand that sells toxin-free kitchen essentials including cast iron cookware, stainless steel cookware, pressure cookers, and other cooking utensils made from healthy materials. In September 2026 theindusvalley.in drew an estimated 1.1m visits, down 9% on the month before. It ranks #5 of 1,130 Kitchen & Dining brands in India.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 6 peers: Kitchen & Dining brands in India with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Indus Valley is an Indian healthy cookware brand that sells toxin-free kitchen essentials including cast iron cookware, stainless steel cookware, pressure cookers, and other cooking utensils made from healthy materials.
01 · Traffic
The Indus Valley website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Indus Valley drew an estimated 1.1m visits in September 2026, down 9% on the month before and up 11% over three months.
- Worldwide#13,261of 4.5m sites · Top 1%
- In India#711of 164k sites · Top 1%
- Kitchen & Dining, worldwide#238of 145,612 brands · Top 1%
- Kitchen & Dining, India#5of 1,130 brands · Top 1%
1.1m
estimated visits in September
1 mo ▼ −8.9%4 mo ▲ +11.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
The Indus Valley reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Indus Valley holds 2.6 out of 5 on Trustpilot over 5 reviews, 4 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Kitchen Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
The Indus Valley best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Indus Valley sells on Shopify, 90% of its catalogue in stock. The best seller is 100% Pure Iron Cookware Set: (25.4cm)Kadai+ (26.3cm)Tawa+ (25.4cm)Fry Pan, Toxin-free Sheet Iron, Pre-seasoned, Inductio, at ₹1,699.00, followed by CASTrong Cast Iron Roti/Dosa Tawa 30.2cm, Pre-seasoned, Naturally Nonstick, 100% Pure, Toxin-free, Gas & Induction, Free and Super Smooth Cast Iron Tawa 26.7/30cm, Pre-seasoned, Naturally Nonstick, 100% Pure, Toxin-free, Gas & Induction, Free 11.
#1100% Pure Iron Cookware Set: (25.4cm)Kadai+ (26.3cm)Tawa+ (25.4cm)Fry Pan, Toxin-free Sheet Iron, Pre-seasoned, InductioThe Indus Valley₹1,699.00In stock
#2CASTrong Cast Iron Roti/Dosa Tawa 30.2cm, Pre-seasoned, Naturally Nonstick, 100% Pure, Toxin-free, Gas & Induction, FreeThe Indus Valley₹1,399.00In stock
#3Super Smooth Cast Iron Tawa 26.7/30cm, Pre-seasoned, Naturally Nonstick, 100% Pure, Toxin-free, Gas & Induction, Free 11The Indus Valley₹1,259.00–₹1,309.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Indus Valley in its comparison group.
- Average rating
- 4.67 / 5
- Rated products
- 87% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$22.97
- Currency
- INR
04 · Ads
The Indus Valley ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Indus Valley runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since October 2023 (image, text, video).
🌿 100% Toxin-Free Ceramic CookingThe Indus Valley7 Oct 2026image
🍱 More Than Just a Lunch BoxThe Indus Valley7 Oct 2026video
⚡ Save Time In KitchenThe Indus Valley7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026GOOD ROOTS KITCHENWARE PRIVATE LIMITEDverified
Text ad21 Oct 2026GOOD ROOTS KITCHENWARE PRIVATE LIMITEDverified
Text ad21 Oct 2026GOOD ROOTS KITCHENWARE PRIVATE LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
The Indus Valley influencers
The creators who tag @theindusvalley on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @theindusvalley on Instagram, led by vive (59.5k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| vvive@vive_vlogs · 🇮🇳 IN | History culture education Creator | 59.5k | 0.3% | 3 | Tagged @theindusvalley |
06 · Competitors according to Gravity
The Indus Valley competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Indus Valley among Kitchen & Dining brands in India. The closest is VB Dace, then Ember, Solara, tramontina.com.co, ttkprestige.com, Fissler.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| VB Dacevbdace.com | |||||||
| Emberembercookware.com | |||||||
| Solarasolara.in | |||||||
| tramontina.com.cotramontina.com.co | |||||||
| ttkprestige.comttkprestige.com | |||||||
| Fisslerfissler.com |
07 · Company
Who is behind The Indus Valley?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Indus Valley is a company based in Chennai, India, founded in 2016 according to LinkedIn, on a domain registered in March 2016. It employs about 186 people and is listed at early_stage_venture stage.
- Entity country
- 🇮🇳 India · Chennai
- Founded
- 2016, per LinkedIn
- Domain registered
- 25 Mar 2016
- Status
- Operating
- Employees
- 186 on LinkedIn · 51-200
- Funding stage
- Early stage venture · last deal: series b
- Own store
- theindusvalley.in · Shopify · INR
- Catalogue
- 91 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Indus Valley
What people ask Google about The Indus Valley.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Indus Valley legit?
According to Gravity by Benchr, The Indus Valley is a brand based in Chennai, India: its website has existed since March 2016, it sells on a Shopify store, it employs 186 people on LinkedIn, it has 402,913 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does The Indus Valley sell?
The Indus Valley is an Indian healthy cookware brand that sells toxin-free kitchen essentials including cast iron cookware, stainless steel cookware, pressure cookers, and other cooking utensils made from healthy materials. Gravity by Benchr classifies it under Kitchen & Dining, with Cookware & Bakeware making up 84% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
The Indus Valley prices: how much is it?
The Indus Valley's best seller, 100% Pure Iron Cookware Set: (25.4cm)Kadai+ (26.3cm)Tawa+ (25.4cm)Fry Pan, Toxin-free Sheet Iron, Pre-seasoned, Inductio, sells ₹1,699.00 on theindusvalley.in. 90% of the catalogue is in stock. Gravity does not track prices daily: check theindusvalley.in before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a The Indus Valley discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Indus Valley advertises on Facebook and Instagram and on Google, where its offers often run. Check theindusvalley.in for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy The Indus Valley?
The Indus Valley sells on its own website, theindusvalley.in, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns The Indus Valley?
Gravity by Benchr records a company based in Chennai, India, founded in 2016 according to LinkedIn, on a domain registered in 2016, with 186 employees on LinkedIn, listed at early_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Indus Valley growing?
Yes. Gravity by Benchr estimates about 1,118,700 visits to theindusvalley.in in September 2026, down 9% in a month and up 11% over three months. The Indus Valley ranks #5 of 1,130 Kitchen & Dining brands in India in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Indus Valley use?
Gravity by Benchr identifies theindusvalley.in as a Shopify store (standard plan, not Shopify Plus), selling in INR. It advertises through Meta and on Google since October 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is The Indus Valley's ad budget?
Gravity by Benchr does not publish a spend figure for The Indus Valley on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in India?
Among Kitchen & Dining brands in India in the Gravity by Benchr index, The Indus Valley ranks #5 of 1,130 by estimated traffic. Its closest competitors on the same market are VB Dace, Ember, Solara, tramontina.com.co and ttkprestige.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Indus Valley.