Brand page · Clothing · United Kingdom
THEIR NIBS: 74.7K visits a month, 39 active Meta ads, Gravity score 534.
THEIR NIBS — Their Nibs is a British boutique pyjama brand that designs beautiful prints on super soft fabrics for ladies, kids, and mens nightwear and home products. In September 2026 theirnibs.com drew an estimated 74.7K visits, down 35% on the month before. It ranks #697 of 19,668 Clothing brands in United Kingdom and holds a 3.6 Trustpilot rating over 133 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1008 peers: Clothing brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Their Nibs is a British boutique pyjama brand that designs beautiful prints on super soft fabrics for ladies, kids, and mens nightwear and home products.
01 · Traffic
How much traffic THEIR NIBS gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
THEIR NIBS drew an estimated 74.7K visits in September 2026, down 35% on the month before and down 17% over three months.
- Worldwide#120,497of 4.5M sites · Top 5%
- In United Kingdom#6,272of 192K sites · Top 5%
- Clothing, worldwide#11,636of 459,295 brands · Top 5%
- Clothing, United Kingdom#697of 19,668 brands · Top 5%
74.7K
estimated visits in September
1 mo ▼ −34.8%4 mo ▼ −16.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about THEIR NIBS.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
THEIR NIBS holds 3.6 out of 5 on Trustpilot over 133 reviews, 32 of them in the last twelve months: 58% of customers give five stars and 24% one star. That volume places THEIR NIBS in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Women's Clothing Store Children's Clothing Store Clothing Supplier Men's Clothing Store Clothes and Fabric Wholesaler
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What THEIR NIBS sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
THEIR NIBS sells on Shopify, 99% of its catalogue in stock. The best seller is Luxury Gift Box, at £5.00–£8.00, followed by Womens Satin Traditional Pyjamas Navy Peacock Feather and Womens Satin Oversize Pyjamas Pink Stripe.
#1Luxury Gift BoxTHEIR NIBS£5.00–£8.00In stock
#2Womens Satin Traditional Pyjamas Navy Peacock FeatherTHEIR NIBS£42.00In stock
#3Womens Satin Oversize Pyjamas Pink StripeTHEIR NIBS£46.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places THEIR NIBS in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 29% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$60.88
- Currency
- GBP
04 · Ads
What THEIR NIBS is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
THEIR NIBS runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2024 (image, text, video).
It's Cosy Season 🍂Their Nibs 20036 Oct 2026image
Their NibsTheir Nibs 20035 Oct 2026video
Their NibsTheir Nibs 20035 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Vintage Heir Limitedverified
Text ad20 Oct 2026Vintage Heir Limitedverified
Text ad20 Oct 2026Vintage Heir Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about THEIR NIBS.
The creators who tag @theirnibs on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @theirnibs on Instagram, led by Sarah (20.6K followers, 3.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSarah@lifeasamumandnanny · 🇬🇧 GB | Parenting family Creator | 20.6K | 3.5% | 2 | Tagged @theirnibs |
06 · Competitors according to Gravity
Who THEIR NIBS competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for THEIR NIBS among Clothing brands in United Kingdom. The closest is Cyberjammies, then Loungeable, The NAP Co., Desmond & Dempsey, Speltham, SleepyPants.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Cyberjammiescyberjammies.com | |||||||
| Loungeableloungeable.co.uk | |||||||
| The NAP Co.thenapco.com | |||||||
| Desmond & Dempseydesmondanddempsey.com | |||||||
| Spelthamspelthamstore.com | |||||||
| SleepyPantssleepypants.co.uk |
07 · Company
The company behind THEIR NIBS.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
THEIR NIBS is a company based in London, United Kingdom, founded in 2003 according to LinkedIn, on a domain registered in April 2003. It employs about 10 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2003, per LinkedIn
- Domain registered
- 3 Apr 2003
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- theirnibs.com · Shopify · GBP
- Catalogue
- 176 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about THEIR NIBS
What people ask Google about THEIR NIBS.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is THEIR NIBS legit or a scam?
According to Gravity by Benchr, THEIR NIBS is a brand based in London, United Kingdom: its website has existed since April 2003, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 105,256 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
THEIR NIBS reviews: is it worth it?
Customers rate THEIR NIBS 3.6 out of 5 on Trustpilot over 133 reviews, 32 of them in the last twelve months: 58% give five stars, 24% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is THEIR NIBS?
Their Nibs is a British boutique pyjama brand that designs beautiful prints on super soft fabrics for ladies, kids, and mens nightwear and home products. Gravity by Benchr classifies it under Clothing, with Sleepwear & Loungewear making up 88% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
THEIR NIBS prices: how much is it?
THEIR NIBS' best seller, Luxury Gift Box, sells from £5.00 to £8.00 on theirnibs.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check theirnibs.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
THEIR NIBS promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: THEIR NIBS advertises on Facebook and Instagram and on Google, where its offers often run. Check theirnibs.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy THEIR NIBS?
THEIR NIBS sells on its own website, theirnibs.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns THEIR NIBS?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2003 according to LinkedIn, on a domain registered in 2003, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is THEIR NIBS growing?
Not at the moment. Gravity by Benchr estimates about 74,700 visits to theirnibs.com in September 2026, down 35% in a month and down 17% over three months. THEIR NIBS ranks #697 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does THEIR NIBS use?
Gravity by Benchr identifies theirnibs.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is THEIR NIBS' ad budget?
Gravity by Benchr does not publish a spend figure for THEIR NIBS on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, THEIR NIBS ranks #697 of 19,668 by estimated traffic. Its closest competitors on the same market are Cyberjammies, Loungeable, The NAP Co., Desmond & Dempsey, Speltham. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with THEIR NIBS.