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- The Journal Shop
Brand page · Office Instruments · United Kingdom
The Journal Shop traffic, ads & competitors 391k visits a month, 91 active Meta ads, Gravity score 689.
The Journal Shop — The Journal Shop is a UK-based stationery retailer that sells journals, notebooks, pens, and planners from Japan, Korea and Europe. In September 2026 thejournalshop.com drew an estimated 391k visits, up 14% on the month before. It ranks #2 of 254 Office Instruments brands in the United Kingdom and holds a 4.5 Trustpilot rating over 101 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 4 peers: Office Instruments brands in the United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Journal Shop is a UK-based stationery retailer that sells journals, notebooks, pens, and planners from Japan, Korea and Europe.
01 · Traffic
The Journal Shop website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Journal Shop drew an estimated 391k visits in September 2026, up 14% on the month before and up 75% over three months.
- Worldwide#30,322of 4.5m sites · Top 1%
- In United Kingdom#1,461of 192k sites · Top 1%
- Office Instruments, worldwide#20of 5,820 brands · Top 1%
- Office Instruments, United Kingdom#2of 254 brands · Top 1%
391k
estimated visits in September
1 mo ▲ +13.6%4 mo ▲ +75.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
The Journal Shop reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Journal Shop holds 4.5 out of 5 on Trustpilot over 101 reviews, 61 of them in the last twelve months: 72% of customers give five stars and 17% one star. That volume places The Journal Shop in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Stationery Manufacturer Stationery Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
The Journal Shop best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Journal Shop sells on Shopify, 64% of its catalogue in stock. The best seller is Hightide Penco Clampy Pla-Clip, at £3.50, followed by Leuchtturm1917 Classic Hardcover Notebook A5 and Leuchtturm1917 Pen Loop.
#1Hightide Penco Clampy Pla-ClipThe Journal Shop£3.50In stock
#2Leuchtturm1917 Classic Hardcover Notebook A5The Journal Shop£22.50In stock
#3Leuchtturm1917 Pen LoopThe Journal Shop£3.90–£4.50In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Journal Shop in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 16% of the catalogue
- In stock
- 64%
- Upper price quartile
- US$31.77
- Currency
- GBP
04 · Ads
The Journal Shop ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Journal Shop runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Hobonichi 2027 NOW AVAILABLE!The Journal Shop6 Oct 2026video
Hobonichi 2027 NOW AVAILABLE!The Journal Shop2 Oct 2026video
Hobonichi 2027 NOW AVAILABLE!The Journal Shop2 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Notable Designs Ltdverified
Text ad21 Oct 2026Notable Designs Ltdverified
Text ad21 Oct 2026Notable Designs Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
The Journal Shop influencers
The creators who tag @thejournalshop on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @thejournalshop on Instagram, led by Suzanna Jay | The Wild Scribe | UK (14.2k followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSuzanna Jay | The Wild Scribe | UK@wild_scribe_life · 🇬🇧 GB | Photography visual arts Creator | 14.2k | 0.8% | 2 | Tagged @thejournalshop |
06 · Competitors according to Gravity
The Journal Shop competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Journal Shop among Office Instruments brands in the United Kingdom. The closest is Paperblanks, then PenStore, Escribo, NOTEKA, Point Of View, Bookbinders Design.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Paperblankspaperblanks.com | |||||||
| PenStorepenstore.nl | |||||||
| Escriboescribo.pl | |||||||
| NOTEKAnoteka.pl | |||||||
| Point Of Viewpointofview.kr | |||||||
| Bookbinders Designbookbindersdesign.com.au |
07 · Company
Who is behind The Journal Shop?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Journal Shop is a company based in London, United Kingdom, on a domain registered in April 2005. It employs about 1 people.
- Entity country
- 🇬🇧 United Kingdom · London
- Domain registered
- 10 Apr 2005
- Employees
- 1 on LinkedIn
- Own store
- thejournalshop.com · Shopify · GBP
- Catalogue
- 880 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Journal Shop
What people ask Google about The Journal Shop.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Journal Shop legit?
According to Gravity by Benchr, The Journal Shop is a brand based in London, United Kingdom: its website has existed since April 2005, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 1 people on LinkedIn, it has 40,646 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
The Journal Shop reviews: is it worth it?
Customers rate The Journal Shop 4.5 out of 5 on Trustpilot over 101 reviews, 61 of them in the last twelve months: 72% give five stars, 17% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does The Journal Shop sell?
The Journal Shop is a UK-based stationery retailer that sells journals, notebooks, pens, and planners from Japan, Korea and Europe. Gravity by Benchr classifies it under Office Instruments, with Paper Products making up 17% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is The Journal Shop expensive?
The Journal Shop's best seller, Hightide Penco Clampy Pla-Clip, sells £3.50 on thejournalshop.com. 64% of the catalogue is in stock. Gravity does not track prices daily: check thejournalshop.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
The Journal Shop promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: The Journal Shop advertises on Facebook and Instagram and on Google, where its offers often run. Check thejournalshop.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy The Journal Shop?
The Journal Shop sells on its own website, thejournalshop.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns The Journal Shop?
Gravity by Benchr records a company based in London, United Kingdom, whose domain was registered in 2005, with 1 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Journal Shop doing well?
Yes. Gravity by Benchr estimates about 391,400 visits to thejournalshop.com in September 2026, up 14% in a month and up 75% over three months. The Journal Shop ranks #2 of 254 Office Instruments brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Journal Shop use?
Gravity by Benchr identifies thejournalshop.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is The Journal Shop's ad budget?
Gravity by Benchr does not publish a spend figure for The Journal Shop on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Office Instruments brands in the United Kingdom?
Among Office Instruments brands in the United Kingdom in the Gravity by Benchr index, The Journal Shop ranks #2 of 254 by estimated traffic. Its closest competitors on the same market are Paperblanks, PenStore, Escribo, NOTEKA and Point Of View. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Journal Shop.