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- The Last Step
Brand page · Shoes · France
The Last Step traffic, ads & competitors 83.4k visits a month, 18 active Meta ads, Gravity score 700.
The Last Step — The Last Step is a sneaker and streetwear retailer that offers a selection of limited edition models from brands like Jordan, Nike, New Balance, adidas, ASICS and others, both in-store and online. In September 2026 thelaststep.fr drew an estimated 83.4k visits, down 22% on the month before. It ranks #42 of 752 Shoes brands in France and holds a 4.6 Trustpilot rating over 307 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 61 peers: Shoes brands in France with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Last Step is a sneaker and streetwear retailer that offers a selection of limited edition models from brands like Jordan, Nike, New Balance, adidas, ASICS and others, both in-store and online.
01 · Traffic
The Last Step website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Last Step drew an estimated 83.4k visits in September 2026, down 22% on the month before and up 43% over three months.
- Worldwide#109,570of 4.5m sites · Top 5%
- In France#4,110of 166k sites · Top 5%
- Shoes, worldwide#2,335of 46,962 brands · Top 5%
- Shoes, France#42of 752 brands · Top 10%
83.4k
estimated visits in September
1 mo ▼ −22.5%4 mo ▲ +43.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
The Last Step reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Last Step holds 4.6 out of 5 on Trustpilot over 307 reviews, 210 of them in the last twelve months: 89% of customers give five stars and 6% one star. That volume places The Last Step in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, The Last Step scores 4.1 over 10 reviews.
Shoe Store Streetwear Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
The Last Step best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Last Step sells on Shopify, 96% of its catalogue in stock. The best seller is Nike x Jacquemus x France Pre Match Jersey Blue Stripe, at €119.00, followed by Air Jordan Jumpman Jack TR Travis Scott Green Spark and adidas Samba XLG Off White Clay Brown Gum (GS).
#1Nike x Jacquemus x France Pre Match Jersey Blue StripeThe Last Step€119.00In stock
#2Air Jordan Jumpman Jack TR Travis Scott Green SparkThe Last Step€155.00–€179.00In stock
#3adidas Samba XLG Off White Clay Brown Gum (GS)The Last Step€139.00–€405.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Last Step in its comparison group.
- Average rating
- 4.76 / 5
- Rated products
- 2% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$196.01
- Currency
- EUR
04 · Ads
The Last Step ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Last Step runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since September 2024 (image, text, video).
RESTOCK · NIKE X JACQUEMUS X EDF · LIVRAISON 24/48H 🇫🇷The Last Step3 Oct 2026image
RESTOCK · NIKE X JACQUEMUS X EDF · LIVRAISON 24/48H 🇫🇷The Last Step2 Oct 2026image
ONE PIECE X NIKE 🍇The Last Step18 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026TLS Groupverified
Text ad20 Oct 2026TLS Groupverified
Text ad20 Oct 2026TLS Groupverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
The Last Step influencers
The creators who tag @thelastst3p on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @thelastst3p on Instagram, led by O. Moret (19.9k followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| OO. Moret@elementomoret · 🇪🇸 ES | Fashion style luxury Creator | 19.9k | 1.2% | 2 | Tagged @thelastst3p |
06 · Competitors according to Gravity
The Last Step competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Last Step among Shoes brands in France. The closest is KP SHOES, then Hypestore, Offsneakz, We Have It, L'AUTHENTIK', SneakersCorp.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| KP SHOESkpshoes.fr | |||||||
| Hypestorehypestore.fr | |||||||
| Offsneakzoffsneakz.fr | |||||||
| We Have Itwehaveit.fr | |||||||
| L'AUTHENTIK'authentiksneakers.com | |||||||
| SneakersCorpsneakerscorp.com |
07 · Company
Who is behind The Last Step?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Last Step is a company based in Aubervilliers, France, founded in 2021 according to LinkedIn, on a domain registered in October 2021. It employs about 21 people.
- Entity country
- 🇫🇷 France · Aubervilliers
- Founded
- 2021, per LinkedIn
- Domain registered
- 11 Oct 2021
- Status
- Operating
- Employees
- 21 on LinkedIn · 11-50
- Own store
- thelaststep.fr · Shopify · EUR
- Catalogue
- 914 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Last Step
What people ask Google about The Last Step.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Last Step legit?
According to Gravity by Benchr, The Last Step is a brand based in Aubervilliers, France: its website has existed since October 2021, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 21 people on LinkedIn, it has 28,815 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
The Last Step reviews: is it worth it?
Customers rate The Last Step 4.6 out of 5 on Trustpilot over 307 reviews, 210 of them in the last twelve months: 89% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. On Google, The Last Step scores 4.1 over 10 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is The Last Step known for?
The Last Step is a sneaker and streetwear retailer that offers a selection of limited edition models from brands like Jordan, Nike, New Balance, adidas, ASICS and others, both in-store and online. Gravity by Benchr classifies it under Shoes, with Sneakers making up 92% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is The Last Step expensive?
The Last Step's best seller, Nike x Jacquemus x France Pre Match Jersey Blue Stripe, sells €119.00 on thelaststep.fr. 96% of the catalogue is in stock. Gravity does not track prices daily: check thelaststep.fr before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does The Last Step have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Last Step advertises on Facebook and Instagram and on Google, where its offers often run. Check thelaststep.fr for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy The Last Step?
The Last Step sells on its own website, thelaststep.fr, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind The Last Step?
Gravity by Benchr records a company based in Aubervilliers, France, founded in 2021 according to LinkedIn, on a domain registered in 2021, with 21 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Last Step growing?
Yes. Gravity by Benchr estimates about 83,400 visits to thelaststep.fr in September 2026, down 22% in a month and up 43% over three months. The Last Step ranks #42 of 752 Shoes brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Last Step use?
Gravity by Benchr identifies thelaststep.fr as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is The Last Step's ad budget?
Gravity by Benchr does not publish a spend figure for The Last Step on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in France?
Among Shoes brands in France in the Gravity by Benchr index, The Last Step ranks #42 of 752 by estimated traffic. Its closest competitors on the same market are KP SHOES, Hypestore, Offsneakz, We Have It and L'AUTHENTIK'. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Last Step.