Brand page · Shoes · United States
The Latest Drop: 70.4k visits a month, 10 active Meta ads, Gravity score 535.
The Latest Drop — The Latest Drop is an online retailer that sells apparel, shoes, and accessories from top brands at discounted prices. In September 2026 thelatestdrop.com drew an estimated 70.4k visits, up 19% on the month before. It ranks #401 of 6,771 Shoes brands in United States and holds a 4.6 Trustpilot rating over 179 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 428 peers: Shoes brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Latest Drop is an online retailer that sells apparel, shoes, and accessories from top brands at discounted prices.
01 · Traffic
How much traffic The Latest Drop gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Latest Drop drew an estimated 70.4k visits in September 2026, up 19% on the month before and up 7% over three months.
- Worldwide#126,814of 4.5m sites · Top 5%
- In United States#41,173of 1.2m sites · Top 5%
- Shoes, worldwide#2,692of 46,962 brands · Top 10%
- Shoes, United States#401of 6,771 brands · Top 10%
70.4k
estimated visits in September
1 mo ▲ +19.2%4 mo ▲ +6.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Latest Drop.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Latest Drop holds 4.6 out of 5 on Trustpilot over 179 reviews, 179 of them in the last twelve months: 86% of customers give five stars and 6% one star. That volume places The Latest Drop in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Discount Store Shoe Store Clothing Store Sporting Goods Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Latest Drop sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Latest Drop sells on Shopify, 99% of its catalogue in stock. The best seller is Saucony Women's Triumph 23 Running Shoe, at US$98.95–US$118.95, followed by Timberland Women's Premium 6-Inch Waterproof Boot and Saucony Men's Triumph 23 Running Shoe.
#2Saucony Women's Triumph 23 Running ShoeThe Latest DropUS$98.95–US$118.95In stock
#3Timberland Women's Premium 6-Inch Waterproof BootThe Latest DropUS$112.45In stock
Saucony Men's Triumph 23 Running ShoeThe Latest DropUS$98.95–US$118.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Latest Drop in its comparison group.
- Average rating
- 4.64 / 5
- Rated products
- 22% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$137.65
- Currency
- USD
04 · Ads
What The Latest Drop is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Latest Drop runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2025 (image, text).
The Latest DropThe Latest Drop4 Oct 2026image
The Latest DropThe Latest Drop8 Sept 2026image
The Latest DropThe Latest Drop3 Aug 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad22 Jul 2026Eton Trading Company Incverified
Text ad22 Jul 2026Eton Trading Company Incverified
Text ad22 Jul 2026Eton Trading Company Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Latest Drop.
The creators who tag @the_latestdrop on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who The Latest Drop competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Latest Drop among Shoes brands in United States. The closest is Tradehome Shoes, then Shoe City, DNA Footwear®, STRIDE LAB USA, Orleans Shoe Co., FootSmart.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Tradehome Shoestradehome.com | |||||||
| Shoe Cityshoecity.com | |||||||
| DNA Footwear®dnafootwear.com | |||||||
| STRIDE LAB USAstridelab.us | |||||||
| Orleans Shoe Co.orleansshoes.com | |||||||
| FootSmartfootsmart.com |
07 · Company
The company behind The Latest Drop.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Latest Drop is a company based in Newton, United States, on a domain registered in July 2025.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Newton
- Founded
- Data not available
- Domain registered
- 14 Jul 2025
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thelatestdrop.com · Shopify · USD
- Catalogue
- 106 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Latest Drop
What people ask Google about The Latest Drop.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Latest Drop legit?
According to Gravity by Benchr, The Latest Drop is a brand based in Newton, United States: its website has existed since July 2025, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 111 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
The Latest Drop reviews
Customers rate The Latest Drop 4.6 out of 5 on Trustpilot over 179 reviews, 179 of them in the last twelve months: 86% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is The Latest Drop known for?
The Latest Drop is an online retailer that sells apparel, shoes, and accessories from top brands at discounted prices. Gravity by Benchr classifies it under Shoes, with Athletic Shoes making up 32% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is The Latest Drop expensive?
The Latest Drop's best seller, Saucony Women's Triumph 23 Running Shoe, sells from US$98.95 to US$118.95 on thelatestdrop.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check thelatestdrop.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
The Latest Drop promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: The Latest Drop advertises on Facebook and Instagram and on Google, where its offers often run. Check thelatestdrop.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy The Latest Drop?
The Latest Drop sells on its own website, thelatestdrop.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns The Latest Drop?
Gravity by Benchr records a company based in Newton, United States, whose domain was registered in 2025. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Latest Drop doing well?
Yes. Gravity by Benchr estimates about 70,400 visits to thelatestdrop.com in September 2026, up 19% in a month and up 7% over three months. The Latest Drop ranks #401 of 6,771 Shoes brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Latest Drop use?
Gravity by Benchr identifies thelatestdrop.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is The Latest Drop's ad budget?
Gravity by Benchr does not publish a spend figure for The Latest Drop on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in United States?
Among Shoes brands in United States in the Gravity by Benchr index, The Latest Drop ranks #401 of 6,771 by estimated traffic. Its closest competitors on the same market are Tradehome Shoes, Shoe City, DNA Footwear®, STRIDE LAB USA and Orleans Shoe Co.. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Latest Drop.