Brand page · Clothing · United States
The Line Up: 44.1k visits a month, 7 active Meta ads, Gravity score 745.
The Line Up — The Line Up is a company that creates custom dance and performance wear, offering both curated styles and custom design options for dance, skate, cheer, and pro teams. In September 2026 thelineup.com drew an estimated 44.1k visits, up 74% on the month before. It ranks #3,076 of 97,158 Clothing brands in United States and holds a 1.7 Trustpilot rating over 25 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 2787 peers: Clothing brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Line Up is a company that creates custom dance and performance wear, offering both curated styles and custom design options for dance, skate, cheer, and pro teams.
01 · Traffic
How much traffic The Line Up gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Line Up drew an estimated 44.1k visits in September 2026, up 74% on the month before and up 205% over three months.
- Worldwide#189,393of 4.5m sites · Top 5%
- In United States#60,344of 1.2m sites · Top 10%
- Clothing, worldwide#18,171of 459,295 brands · Top 5%
- Clothing, United States#3,076of 97,158 brands · Top 5%
44.1k
estimated visits in September
1 mo ▲ +74.1%4 mo ▲ +204.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Line Up.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Line Up holds 1.7 out of 5 on Trustpilot over 25 reviews, 1 of them in the last twelve months: 0% of customers give five stars and 92% one star. That volume places The Line Up in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Costume Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Line Up sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Line Up sells on Shopify, 100% of its catalogue in stock. The best seller is Denise Liquid Dress, at US$165.00, followed by Selah Mesh Dress and Shelly Unitard.
#1Denise Liquid DressThe Line UpUS$165.00In stock
#2Selah Mesh DressThe Line UpUS$163.00In stock
#3Shelly UnitardThe Line UpUS$205.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Line Up in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$233.00
- Currency
- USD
04 · Ads
What The Line Up is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Line Up runs Meta ads on Facebook, Instagram, and has advertised on Google since July 2025 (image, text).
Design Your Winning Team LookThe Line Up29 Sept 2026image
Design Your Winning Team LookThe Line Up22 Sept 2026image
Your Vision, Perfectly MadeThe Line Up19 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026EC Media LLCverified
Text ad16 Oct 2026EC Media LLCverified
Image ad20 May 2026The Line Upverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Line Up.
The creators who tag @thelineup on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @thelineup on Instagram, led by Em (38.2k followers, 22.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEm@em_ehrl · 🇺🇸 US | History culture education Creator | 38.2k | 22.0% | 3 | Tagged @thelineup |
06 · Competitors according to Gravity
Who The Line Up competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Line Up among Clothing brands in United States. The closest is Fairway & Greene, then Sparkle, Senchi Designs, HEIRLOOM, VnM Sport, LNDR.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Fairway & Greenefairwayandgreene.com | |||||||
| Sparkledontsweatsparkle.com | |||||||
| Senchi Designssenchidesigns.com | |||||||
| HEIRLOOMheirloomny.com | |||||||
| VnM Sportvnmsport.com | |||||||
| LNDRus.lndr.com |
07 · Company
The company behind The Line Up.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Line Up is a company based in Eden Prairie, United States, founded in 1989 according to LinkedIn, on a domain registered in May 1999. It employs about 113 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Eden Prairie
- Founded
- 1989, per LinkedIn
- Domain registered
- 26 May 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 113 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thelineup.com · Shopify · USD
- Catalogue
- 274 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Line Up
What people ask Google about The Line Up.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Line Up legit or a scam?
According to Gravity by Benchr, The Line Up is a brand based in Eden Prairie, United States: its website has existed since May 1999, it sells on a Shopify store, it employs 113 people on LinkedIn, it has 27,242 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
The Line Up reviews
Customers rate The Line Up 1.7 out of 5 on Trustpilot over 25 reviews, 1 of them in the last twelve months: 0% give five stars, 92% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is The Line Up known for?
The Line Up is a company that creates custom dance and performance wear, offering both curated styles and custom design options for dance, skate, cheer, and pro teams. Gravity by Benchr classifies it under Clothing, with Activewear making up 74% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
The Line Up prices: how much is it?
The Line Up's best seller, Denise Liquid Dress, sells US$165.00 on thelineup.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check thelineup.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a The Line Up discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Line Up advertises on Facebook and Instagram and on Google, where its offers often run. Check thelineup.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy The Line Up?
The Line Up sells on its own website, thelineup.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns The Line Up?
Gravity by Benchr records a company based in Eden Prairie, United States, founded in 1989 according to LinkedIn, on a domain registered in 1999, with 113 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Line Up growing?
Yes. Gravity by Benchr estimates about 44,100 visits to thelineup.com in September 2026, up 74% in a month and up 205% over three months. The Line Up ranks #3,076 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Line Up use?
Gravity by Benchr identifies thelineup.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since July 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is The Line Up's ad budget?
Gravity by Benchr does not publish a spend figure for The Line Up on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, The Line Up ranks #3,076 of 97,158 by estimated traffic. Its closest competitors on the same market are Fairway & Greene, Sparkle, Senchi Designs, HEIRLOOM and VnM Sport. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Line Up.