Brand page · Hobbies & Creative Arts · Australia
The Little Yarn Store: 75.4k visits a month, 2 active Meta ads, Gravity score 470.
The Little Yarn Store — The Little Yarn Store is an award-winning yarn store in Brisbane, Australia that sells ethically sourced yarn, knitting and crochet tools from the world's best makers. In September 2026 thelittleyarnstore.com drew an estimated 75.4k visits, down 12% on the month before. It ranks #72 of 3,871 Hobbies & Creative Arts brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 177 peers: Hobbies & Creative Arts brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Little Yarn Store is an award-winning yarn store in Brisbane, Australia that sells ethically sourced yarn, knitting and crochet tools from the world's best makers.
01 · Traffic
How much traffic The Little Yarn Store gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Little Yarn Store drew an estimated 75.4k visits in September 2026, down 12% on the month before and down 30% over three months.
- Worldwide#119,494of 4.5m sites · Top 5%
- In Australia#2,748of 105k sites · Top 5%
- Hobbies & Creative Arts, worldwide#2,418of 136,278 brands · Top 5%
- Hobbies & Creative Arts, Australia#72of 3,871 brands · Top 5%
75.4k
estimated visits in September
1 mo ▼ −12.3%4 mo ▼ −29.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Little Yarn Store.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Little Yarn Store holds 3.3 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 0% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Little Yarn Store sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Little Yarn Store sells on Shopify, 80% of its catalogue in stock. The best seller is Schoppel-Wolle Zauberball Crazy, at A$26.00, followed by ChiaoGoo Red Lace Stainless Steel Fixed Circular Needles 40-100 CM and Life in the Long Grass Moon Sock.
#1Schoppel-Wolle Zauberball CrazyThe Little Yarn StoreA$26.00In stock
#2ChiaoGoo Red Lace Stainless Steel Fixed Circular Needles 40-100 CMThe Little Yarn StoreA$18.00–A$32.00In stock
#3Life in the Long Grass Moon SockThe Little Yarn StoreA$46.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Little Yarn Store in its comparison group.
- Average rating
- 4.67 / 5
- Rated products
- 8% of the catalogue
- In stock
- 80%
- Upper price quartile
- US$39.58
- Currency
- AUD
04 · Ads
What The Little Yarn Store is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Little Yarn Store runs Meta ads on Facebook, Instagram, Audience Network, Threads.
default_collection_headlineThe Little Yarn Store1 Oct 2026image
Clover Amour Crochet HookThe Little Yarn Store29 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about The Little Yarn Store.
The creators who tag @thelittleyarnstore on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @thelittleyarnstore on Instagram, led by Su Yan Tay (58.2k followers, 9.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSu Yan Tay@thedragonknitter · INTL | Fashion style luxury Creator | 58.2k | 9.5% | 2 | Tagged @thelittleyarnstore |
06 · Competitors according to Gravity
Who The Little Yarn Store competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Little Yarn Store among Hobbies & Creative Arts brands in Australia. The closest is Convent and Chapel Wool Shop, then The Yarn Bowl, Yummy Yarn and co, Maker Maker, Thread Collective, Sunspun.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Convent and Chapel Wool Shopconventandchapelwool.com | |||||||
| The Yarn Bowltheyarnbowl.com.au | |||||||
| Yummy Yarn and coyummyyarnandco.com.au | |||||||
| Maker Makermakermakerstore.com | |||||||
| Thread Collectivethreadcollective.com.au | |||||||
| Sunspunsunspun.com.au |
07 · Company
The company behind The Little Yarn Store.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Little Yarn Store is a company based in Taringa, Australia, founded in 2011 according to LinkedIn, on a domain registered in January 2023. It employs about 2 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Taringa
- Founded
- 2011, per LinkedIn
- Domain registered
- 24 Jan 2023
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2 on LinkedIn · 2-10
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thelittleyarnstore.com · Shopify · AUD
- Catalogue
- 13 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Little Yarn Store
What people ask Google about The Little Yarn Store.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Little Yarn Store a legit company?
According to Gravity by Benchr, The Little Yarn Store is a brand based in Taringa, Australia: its website has existed since January 2023, it sells on a Shopify store, it employs 2 people on LinkedIn, it has 8,308 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does The Little Yarn Store sell?
The Little Yarn Store is an award-winning yarn store in Brisbane, Australia that sells ethically sourced yarn, knitting and crochet tools from the world's best makers. Gravity by Benchr classifies it under Hobbies & Creative Arts, with Arts & Crafts making up 59% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does The Little Yarn Store cost?
The Little Yarn Store's best seller, Schoppel-Wolle Zauberball Crazy, sells A$26.00 on thelittleyarnstore.com. 80% of the catalogue is in stock. Gravity does not track prices daily: check thelittleyarnstore.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a The Little Yarn Store discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Little Yarn Store advertises on Facebook and Instagram, where its offers often run. Check thelittleyarnstore.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy The Little Yarn Store?
The Little Yarn Store sells on its own website, thelittleyarnstore.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind The Little Yarn Store?
Gravity by Benchr records a company based in Taringa, Australia, founded in 2011 according to LinkedIn, on a domain registered in 2023, with 2 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Little Yarn Store growing?
Not at the moment. Gravity by Benchr estimates about 75,400 visits to thelittleyarnstore.com in September 2026, down 12% in a month and down 30% over three months. The Little Yarn Store ranks #72 of 3,871 Hobbies & Creative Arts brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Little Yarn Store use?
Gravity by Benchr identifies thelittleyarnstore.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does The Little Yarn Store spend on Meta ads?
Gravity by Benchr does not publish a spend figure for The Little Yarn Store on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands in Australia?
Among Hobbies & Creative Arts brands in Australia in the Gravity by Benchr index, The Little Yarn Store ranks #72 of 3,871 by estimated traffic. Its closest competitors on the same market are Convent and Chapel Wool Shop, The Yarn Bowl, Yummy Yarn and co, Maker Maker and Thread Collective. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Little Yarn Store.