Brand page · Personal Care · United Kingdom
The LTL Shop: 30.5k visits a month, 10 active Meta ads, Gravity score 465.
The LTL Shop — The LTL Shop is an online retailer that sells professional hair care products and brands including Beauty Works, Color Wow, Kérastase, L'Oréal Professionnel, Moroccanoil, Olaplex, Pureology, Redken, System Professional, and Wella Professionals. In September 2026 theltlshop.com drew an estimated 30.5k visits, down 4% on the month before. It ranks #574 of 8,226 Personal Care brands in United Kingdom and holds a 3.5 Trustpilot rating over 351 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 412 peers: Personal Care brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The LTL Shop is an online retailer that sells professional hair care products and brands including Beauty Works, Color Wow, Kérastase, L'Oréal Professionnel, Moroccanoil, Olaplex, Pureology, Redken, System Professional, and Wella Professionals.
01 · Traffic
How much traffic The LTL Shop gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The LTL Shop drew an estimated 30.5k visits in September 2026, down 4% on the month before and down 3% over three months.
- Worldwide#259,347of 4.5m sites · Top 10%
- In United Kingdom#13,490of 192k sites · Top 10%
- Personal Care, worldwide#13,216of 215,119 brands · Top 10%
- Personal Care, United Kingdom#574of 8,226 brands · Top 10%
30.5k
estimated visits in September
1 mo ▼ −4.5%4 mo ▼ −2.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The LTL Shop.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The LTL Shop holds 3.5 out of 5 on Trustpilot over 351 reviews, 206 of them in the last twelve months: 50% of customers give five stars and 43% one star. That volume places The LTL Shop in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Hair Product Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The LTL Shop sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The LTL Shop sells on Shopify, 65% of its catalogue in stock. The best seller is Redken All Soft Shampoo & Conditioner 1000ml Bundle, at £74.00, followed by REDKEN ACIDIC BONDING CONCENTRATE SHAMPOO & CONDITIONER 1000ml BUNDLE and Redken Extreme Shampoo & Conditioner 1000ml.
#1Redken All Soft Shampoo & Conditioner 1000ml BundleThe LTL Shop£74.00In stock
#2REDKEN ACIDIC BONDING CONCENTRATE SHAMPOO & CONDITIONER 1000ml BUNDLEThe LTL Shop£76.00In stock
#3Redken Extreme Shampoo & Conditioner 1000mlThe LTL Shop£68.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The LTL Shop in its comparison group.
- Average rating
- 4.82 / 5
- Rated products
- 74% of the catalogue
- In stock
- 65%
- Upper price quartile
- US$47.39
- Currency
- GBP
04 · Ads
What The LTL Shop is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The LTL Shop runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2024 (image, text, video).
default_collection_headlineThe LTL Shop14 Aug 2026image
default_collection_headlineThe LTL Shop14 May 2026image
default_collection_headlineThe LTL Shop1 May 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Ospinamaine Limitedverified
Text ad21 Oct 2026Ospinamaine Limitedverified
Text ad20 Oct 2026Ospinamaine Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The LTL Shop.
The creators who tag @the.ltl.shop on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who The LTL Shop competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The LTL Shop among Personal Care brands in United Kingdom. The closest is Luxurious Look, then Regis Salons, Atelier Hair Co, KAMS BEAUTY, BLOND HAIR & BEAUTY, Scissor Sister Camlough & Banbridge.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Luxurious Lookluxuriouslook.co.uk | |||||||
| Regis Salonsregissalons.co.uk | |||||||
| Atelier Hair Coatelierhair.co | |||||||
| KAMS BEAUTYkamsbeauty.co.uk | |||||||
| BLOND HAIR & BEAUTYblondhairandbeauty.co.uk | |||||||
| Scissor Sister Camlough & Banbridgescissorsistercamlough.com |
07 · Company
The company behind The LTL Shop.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The LTL Shop is a company based in London, United Kingdom, founded in 1917 according to LinkedIn, on a domain registered in April 2020. It employs about 13 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 1917, per LinkedIn
- Domain registered
- 10 Apr 2020
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 13 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- theltlshop.com · Shopify · GBP
- Catalogue
- 241 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The LTL Shop
What people ask Google about The LTL Shop.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The LTL Shop legit?
According to Gravity by Benchr, The LTL Shop is a brand based in London, United Kingdom: its website has existed since April 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 13 people on LinkedIn, it has 1,055 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about The LTL Shop?
Customers rate The LTL Shop 3.5 out of 5 on Trustpilot over 351 reviews, 206 of them in the last twelve months: 50% give five stars, 43% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is The LTL Shop known for?
The LTL Shop is an online retailer that sells professional hair care products and brands including Beauty Works, Color Wow, Kérastase, L'Oréal Professionnel, Moroccanoil, Olaplex, Pureology, Redken, System Professional, and Wella Professionals. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 58% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is The LTL Shop expensive?
The LTL Shop's best seller, Redken All Soft Shampoo & Conditioner 1000ml Bundle, sells £74.00 on theltlshop.com. 65% of the catalogue is in stock. Gravity does not track prices daily: check theltlshop.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does The LTL Shop have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The LTL Shop advertises on Facebook and Instagram and on Google, where its offers often run. Check theltlshop.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy The LTL Shop?
The LTL Shop sells on its own website, theltlshop.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind The LTL Shop?
Gravity by Benchr records a company based in London, United Kingdom, founded in 1917 according to LinkedIn, on a domain registered in 2020, with 13 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The LTL Shop growing?
Not at the moment. Gravity by Benchr estimates about 30,500 visits to theltlshop.com in September 2026, down 4% in a month and down 3% over three months. The LTL Shop ranks #574 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The LTL Shop use?
Gravity by Benchr identifies theltlshop.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does The LTL Shop spend on Meta ads?
Gravity by Benchr does not publish a spend figure for The LTL Shop on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, The LTL Shop ranks #574 of 8,226 by estimated traffic. Its closest competitors on the same market are Luxurious Look, Regis Salons, Atelier Hair Co, KAMS BEAUTY and BLOND HAIR & BEAUTY. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The LTL Shop.