Brand page · Decor · United States
The Magic Scent: 35.2k visits a month, 78 active Meta ads, Gravity score 538.
The Magic Scent — The Magic Scent is a company that sells hotel-inspired home fragrance products including diffusers and fragrance oils, providing scent marketing solutions for various industries including hotels, spas, retail stores, and offices. In September 2026 themagicscent.com drew an estimated 35.2k visits, down 27% on the month before. It ranks #856 of 42,373 Decor brands in United States and holds a 3.3 Trustpilot rating over 91 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 810 peers: Decor brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Magic Scent is a company that sells hotel-inspired home fragrance products including diffusers and fragrance oils, providing scent marketing solutions for various industries including hotels, spas, retail stores, and offices.
01 · Traffic
How much traffic The Magic Scent gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Magic Scent drew an estimated 35.2k visits in September 2026, down 27% on the month before and down 46% over three months.
- Worldwide#229,363of 4.5m sites · Top 10%
- In United States#72,060of 1.2m sites · Top 10%
- Decor, worldwide#4,948of 185,686 brands · Top 5%
- Decor, United States#856of 42,373 brands · Top 5%
35.2k
estimated visits in September
1 mo ▼ −27.0%4 mo ▼ −46.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Magic Scent.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Magic Scent holds 3.3 out of 5 on Trustpilot over 91 reviews, 91 of them in the last twelve months: 45% of customers give five stars and 32% one star. That volume places The Magic Scent in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Beauty & Well-being
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Magic Scent sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Magic Scent sells on Shopify, 86% of its catalogue in stock. The best seller is TMS 100, at US$129.00, followed by Heaven and Shipping Protection.
#1TMS 100The Magic ScentUS$129.00In stock
#2HeavenThe Magic ScentUS$19.10–US$138.95In stock
#3Shipping ProtectionThe Magic ScentUS$3.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Magic Scent in its comparison group.
- Average rating
- 4.85 / 5
- Rated products
- 88% of the catalogue
- In stock
- 86%
- Upper price quartile
- US$68.95
- Currency
- USD
04 · Ads
What The Magic Scent is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Magic Scent runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2024 (image, text, video).
Get the 5-Star Hotel Scent at HomeThe Magic Scent30 Sept 2026image
Because choosing a scent online shouldn’t be a guessing game. Start with the Sample Box. #themagicscent #scentdiscovery #samplebox #homeThe Magic Scent30 Sept 2026video
Make Your Home Smell as Good as It LooksThe Magic Scent22 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026The magic scentverified
Text ad21 Oct 2026The magic scentverified
Text ad21 Oct 2026The magic scentverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Magic Scent.
The creators who tag @themagicscent on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who The Magic Scent competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Magic Scent among Decor brands in United States. The closest is Scentify, then Brooklyn Candle Studio, Brilliant Scents, bong candles, Aroma Country, EternalPerfumeOils.CO.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Scentifyscentifyhome.com | |||||||
| Brooklyn Candle Studiobrooklyncandlestudio.com | |||||||
| Brilliant Scentsbrilliantscents.com | |||||||
| bong candlesbongcandles.com | |||||||
| Aroma Countryaromacountry.com | |||||||
| EternalPerfumeOils.COeternalperfumeoils.co |
07 · Company
The company behind The Magic Scent.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Magic Scent is a company based in North Miami, United States, on a domain registered in May 2014. It employs about 11 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · North Miami
- Founded
- Data not available
- Domain registered
- 20 May 2014
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 11 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- themagicscent.com · Shopify · USD
- Catalogue
- 29 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Magic Scent
What people ask Google about The Magic Scent.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Magic Scent legit or a scam?
According to Gravity by Benchr, The Magic Scent is a brand based in North Miami, United States: its website has existed since May 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 11 people on LinkedIn, it has 38,195 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
The Magic Scent reviews
Customers rate The Magic Scent 3.3 out of 5 on Trustpilot over 91 reviews, 91 of them in the last twelve months: 45% give five stars, 32% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does The Magic Scent sell?
The Magic Scent is a company that sells hotel-inspired home fragrance products including diffusers and fragrance oils, providing scent marketing solutions for various industries including hotels, spas, retail stores, and offices. Gravity by Benchr classifies it under Decor, with Home Fragrances making up 78% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is The Magic Scent expensive?
The Magic Scent's best seller, TMS 100, sells US$129.00 on themagicscent.com. 86% of the catalogue is in stock. Gravity does not track prices daily: check themagicscent.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a The Magic Scent discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Magic Scent advertises on Facebook and Instagram and on Google, where its offers often run. Check themagicscent.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy The Magic Scent?
The Magic Scent sells on its own website, themagicscent.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind The Magic Scent?
Gravity by Benchr records a company based in North Miami, United States, whose domain was registered in 2014, with 11 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Magic Scent doing well?
Not at the moment. Gravity by Benchr estimates about 35,200 visits to themagicscent.com in September 2026, down 27% in a month and down 46% over three months. The Magic Scent ranks #856 of 42,373 Decor brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Magic Scent use?
Gravity by Benchr identifies themagicscent.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is The Magic Scent's ad budget?
Gravity by Benchr does not publish a spend figure for The Magic Scent on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in United States?
Among Decor brands in United States in the Gravity by Benchr index, The Magic Scent ranks #856 of 42,373 by estimated traffic. Its closest competitors on the same market are Scentify, Brooklyn Candle Studio, Brilliant Scents, bong candles and Aroma Country. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Magic Scent.