Brand page · Food Items · Australia
The Marshmallow Co.: 87.1k visits a month, 55 active Meta ads, Gravity score 532.
The Marshmallow Co. — The Marshmallow Co. is an Australian company that sells handmade gourmet marshmallows with various flavors and gift-ready packaging. In September 2026 themarshmallow.co drew an estimated 87.1k visits, down 11% on the month before. It ranks #304 of 20,419 Food Items brands in Australia and holds a 2.7 Trustpilot rating over 38 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 144 peers: Food Items brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Marshmallow Co. is an Australian company that sells handmade gourmet marshmallows with various flavors and gift-ready packaging.
01 · Traffic
How much traffic The Marshmallow Co. gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Marshmallow Co. drew an estimated 87.1k visits in September 2026, down 11% on the month before and down 22% over three months.
- Worldwide#105,512of 4.5m sites · Top 5%
- In United States#34,410of 1.2m sites · Top 5%
- Food Items, worldwide#2,773of 260,714 brands · Top 5%
- Food Items, United States#304of 20,419 brands · Top 5%
87.1k
estimated visits in September
1 mo ▼ −11.2%4 mo ▼ −22.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Marshmallow Co..
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Marshmallow Co. holds 2.7 out of 5 on Trustpilot over 38 reviews, 12 of them in the last twelve months: 13% of customers give five stars and 68% one star. That volume places The Marshmallow Co. in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Food Products Supplier Candy Store Confectionery
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Marshmallow Co. sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Marshmallow Co. sells on Shopify, 69% of its catalogue in stock. The best seller is Fairy Bread Marshmallows, at A$13.50–A$35.00, followed by MallowSafe Shipping Protection and Strawberry Cheesecake Marshmallows.
#1Fairy Bread MarshmallowsThe Marshmallow Co.A$13.50–A$35.00In stock
#2MallowSafe Shipping ProtectionThe Marshmallow Co.A$0.75–A$74.25In stock
#3Strawberry Cheesecake MarshmallowsThe Marshmallow Co.A$13.50–A$35.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Marshmallow Co. in its comparison group.
- Average rating
- 4.31 / 5
- Rated products
- 87% of the catalogue
- In stock
- 69%
- Upper price quartile
- US$23.01
- Currency
- AUD
04 · Ads
What The Marshmallow Co. is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Marshmallow Co. runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads.
John Cena's Salted Peanut & Butter Caramel MarshmallowsThe Marshmallow Co.6 Oct 2026image
It’s been a CRAZY month! 😅 What do you guys want to hear about next?The Marshmallow Co.5 Oct 2026video
The Ultimate Giftable Treat 🎁The Marshmallow Co.3 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about The Marshmallow Co..
The creators who tag @themarshmallowco on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @themarshmallowco on Instagram, led by Daniella Tomika (244k followers, 12.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDaniella Tomika@daniellashaba · 🇺🇸 US | Humor memes comedy Creator | 244k | 12.5% | 1 | Tagged @themarshmallowco |
06 · Competitors according to Gravity
Who The Marshmallow Co. competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Marshmallow Co. among Food Items brands in Australia. The closest is PBCo., then Sauer's Pancake & Brownie Mixes from Sauer's Bakehouse, Gluten Free World, Lakanto Australia, Kyneton Olive Oil, Hunter Valley Olive Co.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| PBCo.lovepbco.com | |||||||
| Sauer's Pancake & Brownie Mixes from Sauer's Bakehousesauersmixes.com | |||||||
| Gluten Free Worldglutenfreeworld.com.au | |||||||
| Lakanto Australialakanto.com.au | |||||||
| Kyneton Olive Oilkyneton-oliveoil.com.au | |||||||
| Hunter Valley Olive Cohuntervalleyoliveco.com.au |
07 · Company
The company behind The Marshmallow Co..
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Marshmallow Co. is a company based in Wyong, Australia, on a domain registered in October 2017. It employs about 8 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Wyong
- Founded
- Data not available
- Domain registered
- 3 Oct 2017
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 8 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- themarshmallow.co · Shopify · AUD
- Catalogue
- 38 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Marshmallow Co.
What people ask Google about The Marshmallow Co..
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Marshmallow Co. a legit company?
According to Gravity by Benchr, The Marshmallow Co. is a brand based in Wyong, Australia: its website has existed since October 2017, it sells on a Shopify store, it employs 8 people on LinkedIn, it has 434,500 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
The Marshmallow Co. reviews: is it worth it?
Customers rate The Marshmallow Co. 2.7 out of 5 on Trustpilot over 38 reviews, 12 of them in the last twelve months: 13% give five stars, 68% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is The Marshmallow Co.?
The Marshmallow Co. is an Australian company that sells handmade gourmet marshmallows with various flavors and gift-ready packaging. Gravity by Benchr classifies it under Food Items, with Cooking & Baking Ingredients making up 77% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is The Marshmallow Co. expensive?
The Marshmallow Co.'s best seller, Fairy Bread Marshmallows, sells from A$13.50 to A$35.00 on themarshmallow.co. 69% of the catalogue is in stock. Gravity does not track prices daily: check themarshmallow.co before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does The Marshmallow Co. have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Marshmallow Co. advertises on Facebook and Instagram, where its offers often run. Check themarshmallow.co for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy The Marshmallow Co.?
The Marshmallow Co. sells on its own website, themarshmallow.co, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns The Marshmallow Co.?
Gravity by Benchr records a company based in Wyong, Australia, whose domain was registered in 2017, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Marshmallow Co. growing?
Not at the moment. Gravity by Benchr estimates about 87,100 visits to themarshmallow.co in September 2026, down 11% in a month and down 22% over three months. The Marshmallow Co. ranks #304 of 20,419 Food Items brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Marshmallow Co. use?
Gravity by Benchr identifies themarshmallow.co as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
What is The Marshmallow Co.'s ad budget?
Gravity by Benchr does not publish a spend figure for The Marshmallow Co. on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in Australia?
Among Food Items brands in Australia in the Gravity by Benchr index, The Marshmallow Co. ranks #304 of 20,419 by estimated traffic. Its closest competitors on the same market are PBCo., Sauer's Pancake & Brownie Mixes from Sauer's Bakehouse, Gluten Free World, Lakanto Australia and Kyneton Olive Oil. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Marshmallow Co..