Brand page · Food Items · New Zealand
The Meat Box: 55k visits a month, 29 active Meta ads, Gravity score 396.
The Meat Box — The Meat Box is an online butcher that delivers ethically farmed fresh meat to customers nationwide in New Zealand. They offer gourmet meat products, meat boxes, and quick meals that can be delivered to your door. In September 2026 themeatbox.co.nz drew an estimated 55k visits, down 22% on the month before. It ranks #28 of 1,150 Food Items brands in New Zealand.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 37 peers: Food Items brands in New Zealand with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Meat Box is an online butcher that delivers ethically farmed fresh meat to customers nationwide in New Zealand. They offer gourmet meat products, meat boxes, and quick meals that can be delivered to your door.
01 · Traffic
How much traffic The Meat Box gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Meat Box drew an estimated 55k visits in September 2026, down 22% on the month before and down 34% over three months.
- Worldwide#156,747of 4.5m sites · Top 5%
- In New Zealand#617of 26.3k sites · Top 5%
- Food Items, worldwide#4,402of 260,714 brands · Top 5%
- Food Items, New Zealand#28of 1,150 brands · Top 5%
55k
estimated visits in September
1 mo ▼ −21.8%4 mo ▼ −33.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Meat Box.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Meat Box holds 2.5 out of 5 on Trustpilot over 5 reviews, 2 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Meat Box sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Meat Box sells on Shopify, 94% of its catalogue in stock. The best seller is Beef Mince Premium 95% Lean 500g, at NZ$17.69, followed by Chicken Breast, Boneless | Skinless and Gourmet Streaky Bacon 250g.
#1Beef Mince Premium 95% Lean 500gThe Meat BoxNZ$17.69In stock
#2Chicken Breast, Boneless | SkinlessThe Meat BoxNZ$11.99In stock
#3Gourmet Streaky Bacon 250gThe Meat BoxNZ$8.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Meat Box in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 54% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$7.84
- Currency
- NZD
04 · Ads
What The Meat Box is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Meat Box runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since May 2024 (image, text, video).
Sizzling Savings 🔥 Save $45The Meat Box5 Oct 2026video
$2500 Meat Giveaway!The Meat Box5 Oct 2026video
$2500 Meat Giveaway!The Meat Box5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026The Meat Boxverified
Text ad20 Oct 2026The Meat Boxverified
Text ad20 Oct 2026The Meat Boxverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Meat Box.
The creators who tag @themeatboxnz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @themeatboxnz on Instagram, led by Jimmy Neesham (366k followers, 8.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJimmy Neesham@jimmyneesham · 🇬🇧 GB | Pro sports athletes Creator | 366k | 8.5% | 2 | Tagged @themeatboxnz |
06 · Competitors according to Gravity
Who The Meat Box competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Meat Box among Food Items brands in New Zealand. The closest is Green Meadows Beef, then TUM.co.nz, High Country Salmon, Boerewors NZ, Leckies Butchery, Jok’n’Al Wellness Pantry.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Green Meadows Beefgreenmeadowsbeef.co.nz | |||||||
| TUM.co.nztum.co.nz | |||||||
| High Country Salmonhighcountrysalmon.co.nz | |||||||
| Boerewors NZboerewors.nz | |||||||
| Leckies Butcheryleckiesbutchery.co.nz | |||||||
| Jok’n’Al Wellness Pantryjoknalonline.com |
07 · Company
The company behind The Meat Box.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Meat Box is a company based in Auckland, New Zealand, founded in 2015 according to LinkedIn, on a domain registered in September 2015. It employs about 4 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇿 New Zealand · Auckland
- Founded
- 2015, per LinkedIn
- Domain registered
- 17 Sept 2015
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4 on LinkedIn · 2-10
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- themeatbox.co.nz · Shopify · NZD
- Catalogue
- 61 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Meat Box
What people ask Google about The Meat Box.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Meat Box a legit company?
According to Gravity by Benchr, The Meat Box is a brand based in Auckland, New Zealand: its website has existed since September 2015, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 4 people on LinkedIn, it has 14,268 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is The Meat Box known for?
The Meat Box is an online butcher that delivers ethically farmed fresh meat to customers nationwide in New Zealand. They offer gourmet meat products, meat boxes, and quick meals that can be delivered to your door. Gravity by Benchr classifies it under Food Items, with Meat, Seafood & Eggs making up 23% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
The Meat Box prices: how much is it?
The Meat Box's best seller, Beef Mince Premium 95% Lean 500g, sells NZ$17.69 on themeatbox.co.nz. 94% of the catalogue is in stock. Gravity does not track prices daily: check themeatbox.co.nz before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a The Meat Box discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Meat Box advertises on Facebook and Instagram and on Google, where its offers often run. Check themeatbox.co.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy The Meat Box?
The Meat Box sells on its own website, themeatbox.co.nz, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind The Meat Box?
Gravity by Benchr records a company based in Auckland, New Zealand, founded in 2015 according to LinkedIn, on a domain registered in 2015, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Meat Box doing well?
Not at the moment. Gravity by Benchr estimates about 55,000 visits to themeatbox.co.nz in September 2026, down 22% in a month and down 34% over three months. The Meat Box ranks #28 of 1,150 Food Items brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Meat Box use?
Gravity by Benchr identifies themeatbox.co.nz as a Shopify store (standard plan, not Shopify Plus), selling in NZD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is The Meat Box's ad budget?
Gravity by Benchr does not publish a spend figure for The Meat Box on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in New Zealand?
Among Food Items brands in New Zealand in the Gravity by Benchr index, The Meat Box ranks #28 of 1,150 by estimated traffic. Its closest competitors on the same market are Green Meadows Beef, TUM.co.nz, High Country Salmon, Boerewors NZ and Leckies Butchery. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Meat Box.