- Gravity
- Rankings
- Baby & Toddler
- The Memo
Brand page · Clothing · Australia
The Memo traffic, ads & competitors 409k visits a month, 157 active Meta ads, Gravity score 568.
The Memo — The Memo is an Australian online baby store that sells quality baby products and provides parenting support and tips. In September 2026 thememo.com.au drew an estimated 409k visits, up 4% on the month before. It ranks #75 of 12,275 Clothing brands in Australia.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Memo is an Australian online baby store that sells quality baby products and provides parenting support and tips.
01 · Traffic
The Memo website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Memo drew an estimated 409k visits in September 2026, up 4% on the month before and up 4% over three months.
- Worldwide#29,248of 4.5m sites · Top 1%
- In Australia#569of 105k sites · Top 1%
- Clothing, worldwide#2,462of 459,295 brands · Top 1%
- Clothing, Australia#75of 12,275 brands · Top 1%
409k
estimated visits in September
1 mo ▲ +3.6%4 mo ▲ +4.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
The Memo reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Memo holds 3.2 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 100% one star.
Maternity Store Baby Store Baby Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
The Memo best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Memo sells on Shopify, 89% of its catalogue in stock. The best seller is Silverette Nursing Cups, at A$88.00–A$138.00, followed by The After (Pants) Party Disposable Postpartum Underwear 8 pack and The Memo Gift Card.
#1Silverette Nursing CupsThe MemoA$88.00–A$138.00In stock
#2The After (Pants) Party Disposable Postpartum Underwear 8 packThe MemoA$15.95In stock
#3The Memo Gift CardThe MemoA$25.00–A$700.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Memo in its comparison group.
- Average rating
- 4.84 / 5
- Rated products
- 72% of the catalogue
- In stock
- 89%
- Upper price quartile
- US$90.66
- Currency
- AUD
04 · Ads
The Memo ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Memo runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since May 2022 (image, text, video).
Summer is callingFrom The Memo14 Oct 2026image
The Sleep EditFrom The Memo14 Oct 2026image
It's time to put you firstFrom The Memo13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026THEMEMO PTY LTDverified
Text ad21 Oct 2026THEMEMO PTY LTDverified
Text ad21 Oct 2026THEMEMO PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
The Memo influencers
The creators who tag @fromthememo on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fromthememo on Instagram, led by JESS KING (140k followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJESS KING@jessraeking · 🇦🇺 AU | Parenting family Creator | 140k | 1.1% | 2 | Tagged @fromthememo |
06 · Competitors according to Gravity
The Memo competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Memo among Clothing brands in Australia. The closest is Momkind, then KeaBabies, The Mom Store, Mylo, MOOIMOM, Frida.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Momkindmomkind.dk | |||||||
| KeaBabieskeababies.com | |||||||
| The Mom Storethemomstore.in | |||||||
| Mylomylofamily.com | |||||||
| MOOIMOMmooimom.id | |||||||
| Fridafrida.com |
07 · Company
Who is behind The Memo?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Memo is a company based in Oakleigh South, Australia, founded in 2019 according to LinkedIn. It employs about 51 people and is listed at m_and_a stage.
- Entity country
- 🇦🇺 Australia · Oakleigh South
- Founded
- 2019, per LinkedIn
- Status
- was_acquired
- Employees
- 51 on LinkedIn
- Funding stage
- M and a · last deal: series unknown
- Own store
- thememo.com.au · Shopify · AUD
- Catalogue
- 2,998 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Memo
What people ask Google about The Memo.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Memo legit or a scam?
According to Gravity by Benchr, The Memo is a brand based in Oakleigh South, Australia: it sells on a Shopify store, it employs 51 people on LinkedIn, it has 129,894 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does The Memo sell?
The Memo is an Australian online baby store that sells quality baby products and provides parenting support and tips. Gravity by Benchr classifies it under Clothing, with Baby Strollers making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
The Memo prices: how much is it?
The Memo's best seller, Silverette Nursing Cups, sells from A$88.00 to A$138.00 on thememo.com.au. 89% of the catalogue is in stock. Gravity does not track prices daily: check thememo.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
The Memo promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: The Memo advertises on Facebook and Instagram and on Google, where its offers often run. Check thememo.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy The Memo?
The Memo sells on its own website, thememo.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns The Memo?
Gravity by Benchr records a company based in Oakleigh South, Australia, founded in 2019 according to LinkedIn, with 51 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Memo doing well?
Yes. Gravity by Benchr estimates about 408,900 visits to thememo.com.au in September 2026, up 4% in a month and up 4% over three months. The Memo ranks #75 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Memo use?
Gravity by Benchr identifies thememo.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since May 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does The Memo spend on Meta ads?
Gravity by Benchr does not publish a spend figure for The Memo on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, The Memo ranks #75 of 12,275 by estimated traffic. Its closest competitors on the same market are Momkind, KeaBabies, The Mom Store, Mylo and MOOIMOM. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Memo.