Brand page · Jewelry · United Kingdom
Metzi: 76.7K visits a month, 224 active Meta ads, Gravity score 570.
Metzi — Metzi is a brand dedicated to perfecting black jewellery, offering high-quality black chains, pendants, bracelets, rings and earrings with simple designs and bold statements. In September 2026 themetzicollective.com drew an estimated 76.7K visits, up 89% on the month before. It ranks #490 of 33,382 Jewelry brands in United Kingdom and holds a 4.4 Trustpilot rating over 316 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 265 peers: Jewelry brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Metzi is a brand dedicated to perfecting black jewellery, offering high-quality black chains, pendants, bracelets, rings and earrings with simple designs and bold statements.
01 · Traffic
How much traffic Metzi gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Metzi drew an estimated 76.7K visits in September 2026, up 89% on the month before and up 31% over three months.
- Worldwide#117,836of 4.5M sites · Top 5%
- In United States#38,407of 1.2M sites · Top 5%
- Jewelry, worldwide#2,586of 132,285 brands · Top 5%
- Jewelry, United States#490of 33,382 brands · Top 5%
76.7K
estimated visits in September
1 mo ▲ +89.0%4 mo ▲ +30.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Metzi.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Metzi holds 4.4 out of 5 on Trustpilot over 316 reviews, 196 of them in the last twelve months: 82% of customers give five stars and 7% one star. That volume places Metzi in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Jewelry Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Metzi sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Metzi sells on Shopify, 94% of its catalogue in stock. The best seller is Midnight Tennis Bracelet (5mm), at £49.99, followed by Midnight Tennis Chain (5mm) and Metzi Polishing Cloth.
#1Midnight Tennis Bracelet (5mm)Metzi£49.99In stock
#2Midnight Tennis Chain (5mm)Metzi£86.99In stock
#3Metzi Polishing ClothMetzi£4.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Metzi in its comparison group.
- Average rating
- 4.89 / 5
- Rated products
- 77% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$54.72
- Currency
- GBP
04 · Ads
What Metzi is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Metzi runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2025 (image, text, video).
Black Jewelry. Perfected.The Metzi Collective13 Oct 2026video
Strong details. Bold designs. Men's pendants that bring character to every look.The Metzi Collective13 Oct 2026video
Black RingsThe Metzi Collective13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Metzi LTDverified
Image ad20 Oct 2026Metzi LTDverified
Text ad20 Oct 2026Metzi LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Metzi.
The creators who tag @themetzicollective on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Metzi competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Metzi among Jewelry brands in United Kingdom. The closest is Réalta, then Rosia, Little Grey Moon, Clear Crystal, Just Silver Jewellery, D.LOUISE.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Réaltarealtathelabel.com | |||||||
| Rosiarosiajewelry.com | |||||||
| Little Grey Moonlittlegreymoon.co.uk | |||||||
| Clear Crystalclearcrystal.com | |||||||
| Just Silver Jewelleryjustsilverjewellery.co.uk | |||||||
| D.LOUISEdlouise.com |
07 · Company
The company behind Metzi.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Metzi is a company based in London, United Kingdom, on a domain registered in June 2022.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- Data not available
- Domain registered
- 27 Jun 2022
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- themetzicollective.com · Shopify · GBP
- Catalogue
- 35 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Metzi
What people ask Google about Metzi.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Metzi legit?
According to Gravity by Benchr, Metzi is a brand based in London, United Kingdom: its website has existed since June 2022, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 29,030 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Metzi?
Customers rate Metzi 4.4 out of 5 on Trustpilot over 316 reviews, 196 of them in the last twelve months: 82% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Metzi sell?
Metzi is a brand dedicated to perfecting black jewellery, offering high-quality black chains, pendants, bracelets, rings and earrings with simple designs and bold statements. Gravity by Benchr classifies it under Jewelry, with Bracelets making up 23% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Metzi prices: how much is it?
Metzi's best seller, Midnight Tennis Bracelet (5mm), sells £49.99 on themetzicollective.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check themetzicollective.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Metzi have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Metzi advertises on Facebook and Instagram and on Google, where its offers often run. Check themetzicollective.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Metzi?
Metzi sells on its own website, themetzicollective.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Metzi?
Gravity by Benchr records a company based in London, United Kingdom, whose domain was registered in 2022. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Metzi doing well?
Yes. Gravity by Benchr estimates about 76,700 visits to themetzicollective.com in September 2026, up 89% in a month and up 31% over three months. Metzi ranks #490 of 33,382 Jewelry brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Metzi use?
Gravity by Benchr identifies themetzicollective.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Metzi's ad budget?
Gravity by Benchr does not publish a spend figure for Metzi on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United Kingdom?
Among Jewelry brands in United Kingdom in the Gravity by Benchr index, Metzi ranks #490 of 33,382 by estimated traffic. Its closest competitors on the same market are Réalta, Rosia, Little Grey Moon, Clear Crystal, Just Silver Jewellery. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Metzi.