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- The Mirage Store
Brand page · Clothing · India
The Mirage Store: 50.8k visits a month, 123 active Meta ads, Gravity score 652.
The Mirage Store — The Mirage Store is an Indian luxury destination offering authenticated fashion, accessories, sneakers, and streetwear from global brands. It provides curated collections with verified authenticity for customers seeking luxury fashion items. In September 2026 themirage.store drew an estimated 50.8k visits, up 42% on the month before. It ranks #733 of 5,395 Clothing brands in India.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 750 peers: Clothing brands in India with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Mirage Store is an Indian luxury destination offering authenticated fashion, accessories, sneakers, and streetwear from global brands. It provides curated collections with verified authenticity for customers seeking luxury fashion items.
01 · Traffic
How much traffic The Mirage Store gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Mirage Store drew an estimated 50.8k visits in September 2026, up 42% on the month before and up 93% over three months.
- Worldwide#167,845of 4.5m sites · Top 5%
- In India#8,028of 164k sites · Top 5%
- Clothing, worldwide#16,167of 459,295 brands · Top 5%
- Clothing, India#733of 5,395 brands · Top 20%
50.8k
estimated visits in September
1 mo ▲ +41.7%4 mo ▲ +92.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Mirage Store.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Mirage Store holds 4.3 out of 5 on Trustpilot over 7 reviews, 7 of them in the last twelve months: 100% of customers give five stars and 0% one star.
Western Apparel Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Mirage Store sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Mirage Store sells on Shopify, 86% of its catalogue in stock. The best seller is Le Grande Bambino - Black/Gold, at ₹44,999.00, followed by Le Bambino Brown and Le Grand Bambino Brown.
#1Le Grande Bambino - Black/GoldThe Mirage Store₹44,999.00In stock
#2Le Bambino BrownThe Mirage Store₹34,999.00In stock
#3Le Grand Bambino BrownThe Mirage Store₹44,999.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Mirage Store in its comparison group.
- Average rating
- 3.37 / 5
- Rated products
- 0% of the catalogue
- In stock
- 86%
- Upper price quartile
- US$398.65
- Currency
- INR
04 · Ads
What The Mirage Store is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Mirage Store runs Meta ads on Facebook, Instagram, Threads, whatsapp, and has advertised on Google since March 2026 (image, text, video).
The Mirage StoreThe Mirage Store6 Oct 2026image
The Mirage StoreThe Mirage Store6 Oct 2026image
Your Next Kate Spade Favorite 👜✨The Mirage Store5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026House of Sneakersverified
Text ad19 Oct 2026House of Sneakersverified
Image ad19 Oct 2026House of Sneakersverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Mirage Store.
The creators who tag @themirage.store on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @themirage.store on Instagram, led by Swabhiman Ball (338k followers, 1.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSwabhiman Ball@mr.swabhi · 🇮🇳 IN | Travel tourism exploration Creator | 338k | 1.5% | 1 | Tagged @themirage.store |
06 · Competitors according to Gravity
Who The Mirage Store competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Mirage Store among Clothing brands in India. The closest is Crepdog Crew, then The Curated Collective, Bobobobo, SOLELUX, Murzban, SSTORIES.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Crepdog Crewcrepdogcrew.com | |||||||
| The Curated Collectivethecuratedcollective.in | |||||||
| Bobobobobobobobo.com | |||||||
| SOLELUXsolelux.com.mx | |||||||
| Murzbanmurzban.in | |||||||
| SSTORIESsstories.com.ua |
07 · Company
The company behind The Mirage Store.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Mirage Store is a company based in Kolkata, India, founded in 2023 according to LinkedIn, on a domain registered in July 2024. It employs about 3 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇳 India · Kolkata
- Founded
- 2023, per LinkedIn
- Domain registered
- 22 Jul 2024
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 3 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- themirage.store · Shopify · INR
- Catalogue
- 525 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Mirage Store
What people ask Google about The Mirage Store.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Mirage Store legit?
According to Gravity by Benchr, The Mirage Store is a brand based in Kolkata, India: its website has existed since July 2024, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 3 people on LinkedIn, it has 18,353 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is The Mirage Store known for?
The Mirage Store is an Indian luxury destination offering authenticated fashion, accessories, sneakers, and streetwear from global brands. It provides curated collections with verified authenticity for customers seeking luxury fashion items. Gravity by Benchr classifies it under Clothing, with Handbags making up 5% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does The Mirage Store cost?
The Mirage Store's best seller, Le Grande Bambino - Black/Gold, sells ₹44,999.00 on themirage.store. 86% of the catalogue is in stock. Gravity does not track prices daily: check themirage.store before buying. Source: Gravity by Benchr catalogue reading, October 2026.
The Mirage Store promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: The Mirage Store advertises on Facebook and Instagram and on Google, where its offers often run. Check themirage.store for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy The Mirage Store?
The Mirage Store sells on its own website, themirage.store, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns The Mirage Store?
Gravity by Benchr records a company based in Kolkata, India, founded in 2023 according to LinkedIn, on a domain registered in 2024, with 3 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Mirage Store growing?
Yes. Gravity by Benchr estimates about 50,800 visits to themirage.store in September 2026, up 42% in a month and up 93% over three months. The Mirage Store ranks #733 of 5,395 Clothing brands in India in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Mirage Store use?
Gravity by Benchr identifies themirage.store as a Shopify store (standard plan, not Shopify Plus), selling in INR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is The Mirage Store's ad budget?
Gravity by Benchr does not publish a spend figure for The Mirage Store on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in India?
Among Clothing brands in India in the Gravity by Benchr index, The Mirage Store ranks #733 of 5,395 by estimated traffic. Its closest competitors on the same market are Crepdog Crew, The Curated Collective, Bobobobo, SOLELUX and Murzban. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Mirage Store.