Brand page · Kitchen & Dining · United States
The Mum Crew: 39.3k visits a month, 9 active Meta ads, Gravity score 656.
The Mum Crew — The Mum Crew is a motherhood-focused brand that sells spill-proof tumblers called CrewCups for kids and adults, along with accessories like lids, straws and charms. In September 2026 themumcrew.com drew an estimated 39.3k visits, down 34% on the month before. It ranks #778 of 25,135 Kitchen & Dining brands in United States and holds a 1.7 Trustpilot rating over 21 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 728 peers: Kitchen & Dining brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Mum Crew is a motherhood-focused brand that sells spill-proof tumblers called CrewCups for kids and adults, along with accessories like lids, straws and charms.
01 · Traffic
How much traffic The Mum Crew gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Mum Crew drew an estimated 39.3k visits in September 2026, down 34% on the month before and up 73% over three months.
- Worldwide#208,922of 4.5m sites · Top 5%
- In United States#66,125of 1.2m sites · Top 10%
- Kitchen & Dining, worldwide#5,496of 145,612 brands · Top 5%
- Kitchen & Dining, United States#778of 25,135 brands · Top 5%
39.3k
estimated visits in September
1 mo ▼ −34.3%4 mo ▲ +73.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Mum Crew.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Mum Crew holds 1.7 out of 5 on Trustpilot over 21 reviews, 16 of them in the last twelve months: 0% of customers give five stars and 95% one star. That volume places The Mum Crew in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Electronic Cigarette Store Vaporizer Store Tobacco Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Mum Crew sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Mum Crew sells on Shopify, 87% of its catalogue in stock. The best seller is PLEASE READ THIS BEFORE YOU COMPLETE YOUR CHECKOUT, at US$1.00–US$99.98, followed by Monster Truck Spill Proof Kids CREWCUP 20oz and Anti Spill 20oz and 40oz CREWCUP Lid.
#1PLEASE READ THIS BEFORE YOU COMPLETE YOUR CHECKOUTThe Mum CrewUS$1.00–US$99.98In stock
#2Monster Truck Spill Proof Kids CREWCUP 20ozThe Mum CrewUS$19.99–US$24.99In stock
#3Anti Spill 20oz and 40oz CREWCUP LidThe Mum CrewUS$3.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Mum Crew in its comparison group.
- Average rating
- 4.66 / 5
- Rated products
- 85% of the catalogue
- In stock
- 87%
- Upper price quartile
- US$27.99
- Currency
- USD
04 · Ads
What The Mum Crew is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Mum Crew runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since May 2024 (image, text, video).
Up to 40% OFF for a limited time! 🎉The Mum Crew12 Oct 2026image
SPRING SALE! 40% OFF!The Mum Crew6 Oct 2026video
Up to 40% OFF for a limited time! 🎉The Mum Crew1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026The Chestnut Companyverified
Text ad20 Oct 2026The Chestnut Companyverified
Text ad18 Oct 2026The Chestnut Companyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Mum Crew.
The creators who tag @themumcrew on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @themumcrew on Instagram, led by N E S S A P R E S T O (22.7k followers, 67.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NN E S S A P R E S T O@nessa.presto · 🇺🇸 US | Parenting family Creator | 22.7k | 67.2% | 2 | Tagged @themumcrew |
06 · Competitors according to Gravity
Who The Mum Crew competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Mum Crew among Kitchen & Dining brands in United States. The closest is notNeutral, then Top Cup, Pfaltzgraff, Gracie China Shop, DRAGON GLASSWARE®, Finest Flatware.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| notNeutralnotneutral.com | |||||||
| Top Cuptopcups.com | |||||||
| Pfaltzgraffpfaltzgraff.com | |||||||
| Gracie China Shopgraciechinashop.com | |||||||
| DRAGON GLASSWARE®dragonglassware.com | |||||||
| Finest Flatwarefinestflatware.com |
07 · Company
The company behind The Mum Crew.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Mum Crew is a company based in Anaheim, United States, on a domain registered in July 2023.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Anaheim
- Founded
- Data not available
- Domain registered
- 7 Jul 2023
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- themumcrew.com · Shopify · USD
- Catalogue
- 24 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Mum Crew
What people ask Google about The Mum Crew.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Mum Crew a legit company?
According to Gravity by Benchr, The Mum Crew is a brand based in Anaheim, United States: its website has existed since July 2023, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 1,106,891 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
The Mum Crew reviews
Customers rate The Mum Crew 1.7 out of 5 on Trustpilot over 21 reviews, 16 of them in the last twelve months: 0% give five stars, 95% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is The Mum Crew known for?
The Mum Crew is a motherhood-focused brand that sells spill-proof tumblers called CrewCups for kids and adults, along with accessories like lids, straws and charms. Gravity by Benchr classifies it under Kitchen & Dining, with Tableware making up 95% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is The Mum Crew expensive?
The Mum Crew's best seller, PLEASE READ THIS BEFORE YOU COMPLETE YOUR CHECKOUT, sells from US$1.00 to US$99.98 on themumcrew.com. 87% of the catalogue is in stock. Gravity does not track prices daily: check themumcrew.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
The Mum Crew promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: The Mum Crew advertises on Facebook and Instagram and on Google, where its offers often run. Check themumcrew.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy The Mum Crew?
The Mum Crew sells on its own website, themumcrew.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind The Mum Crew?
Gravity by Benchr records a company based in Anaheim, United States, whose domain was registered in 2023. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Mum Crew doing well?
Yes. Gravity by Benchr estimates about 39,300 visits to themumcrew.com in September 2026, down 34% in a month and up 73% over three months. The Mum Crew ranks #778 of 25,135 Kitchen & Dining brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Mum Crew use?
Gravity by Benchr identifies themumcrew.com as a Shopify store (Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is The Mum Crew's ad budget?
Gravity by Benchr does not publish a spend figure for The Mum Crew on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in United States?
Among Kitchen & Dining brands in United States in the Gravity by Benchr index, The Mum Crew ranks #778 of 25,135 by estimated traffic. Its closest competitors on the same market are notNeutral, Top Cup, Pfaltzgraff, Gracie China Shop and DRAGON GLASSWARE®. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Mum Crew.