Brand page · Pet Supplies · United Kingdom

The Muzzle Movement Top 5% worldwide Top 5% in United Kingdom Top 5% in Pet Supplies Top 5% in Pet Supplies in United Kingdom
themuzzlemovement.com·🇬🇧 Melton Mowbray, United Kingdom· Shopify·Since 2021

The Muzzle Movement: 72.3k visits a month, 62 active Meta ads, Gravity score 623.

The Muzzle Movement — The Muzzle Movement is a dog muzzle manufacturer that designs and produces muzzles with a focus on dog welfare and changing negative perceptions about muzzled dogs. The muzzles are designed by a behaviorist to ensure proper fit and comfort while also being aesthetically pleasing. In September 2026 themuzzlemovement.com drew an estimated 72.3k visits, up 19% on the month before. It ranks #170 of 7,399 Pet Supplies brands in United Kingdom and holds a 4.5 Trustpilot rating over 806 reviews.

themuzzlemovement.com@the.muzzle.movement 96.3kFacebookLinkedIn 721Trustpilot 4.5Meta Ad Library 62

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
72.3k
+19% vs. August 2026
Instagram followers
96.3k
727 posts · @the.muzzle.movement
Trustpilot
4.5
806 reviews · 551 in 12 months
Meta ads
62
active · on Google since 2024
Products
97%
in stock · 37 collections
Rank in United States
#170
of 7,399 in Pet Supplies
LinkedIn
721
followers · 7 employees
Earned media value
€2.5k
per month, Instagram

Gravity score

623/ 1000 · 10 of 10 indicators rated
Brand Power640
Momentum590
Performance638

Percentiles within 87 peers: Pet Supplies brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

The Muzzle Movement is a dog muzzle manufacturer that designs and produces muzzles with a focus on dog welfare and changing negative perceptions about muzzled dogs. The muzzles are designed by a behaviorist to ensure proper fit and comfort while also being aesthetically pleasing.

01 · Traffic

How much traffic The Muzzle Movement gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

The Muzzle Movement drew an estimated 72.3k visits in September 2026, up 19% on the month before and up 6% over three months.

  • Worldwide#123,864of 4.5m sites · Top 5%
  • In United States#40,247of 1.2m sites · Top 5%
  • Pet Supplies, worldwide#928of 52,845 brands · Top 5%
  • Pet Supplies, United States#170of 7,399 brands · Top 5%
Monthly visitssource Sept 2026

72.3k

estimated visits in September

1 mo ▲ +18.8%4 mo ▲ +6.2%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about The Muzzle Movement.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

The Muzzle Movement holds 4.5 out of 5 on Trustpilot over 806 reviews, 551 of them in the last twelve months: 81% of customers give five stars and 8% one star. That volume places The Muzzle Movement in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, The Muzzle Movement scores 4.8 over 35 reviews.

Trustpilotclaimed page · read 21 Oct 2026
4.5TrustScore · 806 reviews · 551 in 12 months
Top 10% review volumeTop 20% rating quality
5 ★81%
4 ★4%
3 ★3%
2 ★3%
1 ★8%

Pet Supply Store Pet Store

Google reviewsread 20 Oct 2026
4.835 reviews on the Google business profile
5 ★91%
4 ★3%
3 ★3%
2 ★0%
1 ★3%

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What The Muzzle Movement sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

The Muzzle Movement sells on Shopify, 97% of its catalogue in stock. The best seller is Quick-Release Upgrade (Quick clip only), at £3.50–£4.50, followed by Head Strap and Chin Strap.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Pet Muzzles44%
Dog Supplies9%
Animals & Pet Supplies7%
Pet Leashes5%

Share of the catalogue by product family.

Activity mixdominant: Pet Supplies
Pet Supplies77%
Clothing10%
Animals & Pet Supplies7%
Bundles2%
Hobbies & Creative Arts1%

The dominant category places The Muzzle Movement in its comparison group.

Prices and ratingsstore data
Average rating
4.77 / 5
Rated products
80% of the catalogue
In stock
97%
Upper price quartile
US$68.83
Currency
GBP

05 · Influencers

Who talks about The Muzzle Movement.

The creators who tag @the.muzzle.movement on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @the.muzzle.movement on Instagram, led by Clan Jenkson 🏴󠁧󠁢󠁳󠁣󠁴󠁿 (11.4k followers, 0.6% engagement).

Influencersaccounts tagging @the.muzzle.movement · Instagram
AccountProfileFollowersEngagementTagsRelationship
CClan Jenkson 🏴󠁧󠁢󠁳󠁣󠁴󠁿@clanjenkson · 🇬🇧 GBPets nature Creator11.4k0.6%5Tagged @the.muzzle.movement
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who The Muzzle Movement competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for The Muzzle Movement among Pet Supplies brands in United Kingdom. The closest is BullyBillows, then Dog Barn Yorkshire, Created By The Ridleys, Trinkety Paws, FELIWAY, Twiggy Tags.

CompetitorsPet Supplies · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
BullyBillowsbullybillows.com
Dog Barn Yorkshiredogbarnyorkshire.com
Created By The Ridleyscreatedbytheridleys.co.uk
Trinkety Pawstrinketypaws.co.uk
FELIWAYfeliway.co.uk
Twiggy Tagstwiggytags.co.uk
Competitors Gravity finds for The Muzzle Movement. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare The Muzzle Movement with BullyBillows

07 · Company

The company behind The Muzzle Movement.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

The Muzzle Movement is a company based in Melton Mowbray, United Kingdom, founded in 2022 according to LinkedIn, on a domain registered in October 2021. It employs about 7 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇬🇧 United Kingdom · Melton Mowbray
Founded
2022, per LinkedIn
Domain registered
19 Oct 2021
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
7 on LinkedIn · 2-10
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
themuzzlemovement.com · Shopify · GBP
Catalogue
37 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about The Muzzle Movement

What people ask Google about The Muzzle Movement.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is The Muzzle Movement legit or a scam?

According to Gravity by Benchr, The Muzzle Movement is a brand based in Melton Mowbray, United Kingdom: its website has existed since October 2021, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 7 people on LinkedIn, it has 96,291 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

The Muzzle Movement reviews

Customers rate The Muzzle Movement 4.5 out of 5 on Trustpilot over 806 reviews, 551 of them in the last twelve months: 81% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. On Google, The Muzzle Movement scores 4.8 over 35 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is The Muzzle Movement?

The Muzzle Movement is a dog muzzle manufacturer that designs and produces muzzles with a focus on dog welfare and changing negative perceptions about muzzled dogs. The muzzles are designed by a behaviorist to ensure proper fit and comfort while also being aesthetically pleasing. Gravity by Benchr classifies it under Pet Supplies, with Pet Muzzles making up 44% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does The Muzzle Movement cost?

The Muzzle Movement's best seller, Quick-Release Upgrade (Quick clip only), sells from £3.50 to £4.50 on themuzzlemovement.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check themuzzlemovement.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a The Muzzle Movement discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: The Muzzle Movement advertises on Facebook and Instagram and on Google, where its offers often run. Check themuzzlemovement.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy The Muzzle Movement?

The Muzzle Movement sells on its own website, themuzzlemovement.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns The Muzzle Movement?

Gravity by Benchr records a company based in Melton Mowbray, United Kingdom, founded in 2022 according to LinkedIn, on a domain registered in 2021, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is The Muzzle Movement doing well?

Yes. Gravity by Benchr estimates about 72,300 visits to themuzzlemovement.com in September 2026, up 19% in a month and up 6% over three months. The Muzzle Movement ranks #170 of 7,399 Pet Supplies brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does The Muzzle Movement use?

Gravity by Benchr identifies themuzzlemovement.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2024. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does The Muzzle Movement spend on Meta ads?

Gravity by Benchr does not publish a spend figure for The Muzzle Movement on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Pet Supplies brands in United Kingdom?

Among Pet Supplies brands in United Kingdom in the Gravity by Benchr index, The Muzzle Movement ranks #170 of 7,399 by estimated traffic. Its closest competitors on the same market are BullyBillows, Dog Barn Yorkshire, Created By The Ridleys, Trinkety Paws and FELIWAY. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Muzzle Movement.