Brand page · Linens & Bedding · Denmark
TheNap: 36.6k visits a month, 292 active Meta ads, Gravity score 533.
TheNap — TheNap - SE is a Swedish company that sells sleep products including pillows, duvets, blankets, mattresses, and bedding accessories to help customers sleep better. In September 2026 thenap.se drew an estimated 36.6k visits, up 45% on the month before. It ranks #7 of 135 Linens & Bedding brands in Denmark and holds a 4.6 Trustpilot rating over 6,025 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 13 peers: Linens & Bedding brands in Denmark with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
TheNap - SE is a Swedish company that sells sleep products including pillows, duvets, blankets, mattresses, and bedding accessories to help customers sleep better.
01 · Traffic
How much traffic TheNap gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
TheNap drew an estimated 36.6k visits in September 2026, up 45% on the month before and up 154% over three months.
- Worldwide#222,127of 4.5m sites · Top 5%
- In Sweden#1,665of 27.3k sites · Top 10%
- Linens & Bedding, worldwide#1,150of 24,680 brands · Top 5%
- Linens & Bedding, Sweden#7of 135 brands · Top 10%
36.6k
estimated visits in September
1 mo ▲ +44.9%4 mo ▲ +154.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about TheNap.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
TheNap holds 4.6 out of 5 on Trustpilot over 6,025 reviews, 2,503 of them in the last twelve months: 82% of customers give five stars and 5% one star. That volume places TheNap in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Bedroom Furniture Store Linens Store Bedding Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What TheNap sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
TheNap sells on Shopify, 83% of its catalogue in stock. The best seller is NapPillow™ Den perfekta kudden, at SEK 699.00, followed by Premium Bambuörngott and NapTopper™ Ett extra lager av komfort.
#1NapPillow™ Den perfekta kuddenTheNapSEK 699.00In stock
#2Premium BambuörngottTheNapSEK 189.00In stock
#3NapTopper™ Ett extra lager av komfortTheNapSEK 1,199.00–SEK 1,499.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places TheNap in its comparison group.
- Average rating
- 4.58 / 5
- Rated products
- 31% of the catalogue
- In stock
- 83%
- Upper price quartile
- US$71.85
- Currency
- SEK
04 · Ads
What TheNap is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
TheNap runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2023 (image, text, video).
💥 STOR Online Outlet: Storsäljare till outlet-priserThenap.se7 Oct 2026image
Känner du igen att täcket antingen blir för varmt eller för kallt? 🌡️Thenap.se6 Oct 2026image
Känner du igen att täcket antingen blir för varmt eller för kallt? 🌡️Thenap.se6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Boldlight ApSverified
Image ad1 Oct 2026Boldlight ApSverified
Text ad14 Sept 2026Boldlight ApSverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about TheNap.
The creators who tag @thenap.se on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who TheNap competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for TheNap among Linens & Bedding brands in Denmark. The closest is TheNap, then anew sleep, Nsleep Denmark ApS, Bosant, Bedlam, ISATEX.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| TheNapthenap.no | |||||||
| anew sleepanewsleep.dk | |||||||
| Nsleep Denmark ApSnsleep.dk | |||||||
| Bosantbosant.no | |||||||
| Bedlambedlam.store | |||||||
| ISATEXisatexhome.com |
07 · Company
The company behind TheNap.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
TheNap is a company based in København S, Denmark.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark · København S
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thenap.se · Shopify · SEK
- Catalogue
- 23 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about TheNap
What people ask Google about TheNap.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is TheNap legit or a scam?
According to Gravity by Benchr, TheNap is a brand based in København S, Denmark: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 1,935 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
TheNap reviews
Customers rate TheNap 4.6 out of 5 on Trustpilot over 6,025 reviews, 2,503 of them in the last twelve months: 82% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is TheNap known for?
TheNap - SE is a Swedish company that sells sleep products including pillows, duvets, blankets, mattresses, and bedding accessories to help customers sleep better. Gravity by Benchr classifies it under Linens & Bedding, with Bedding making up 28% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is TheNap expensive?
TheNap's best seller, NapPillow™ Den perfekta kudden, sells SEK 699.00 on thenap.se. 83% of the catalogue is in stock. Gravity does not track prices daily: check thenap.se before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does TheNap have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: TheNap advertises on Facebook and Instagram and on Google, where its offers often run. Check thenap.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy TheNap?
TheNap sells on its own website, thenap.se, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is TheNap doing well?
Yes. Gravity by Benchr estimates about 36,600 visits to thenap.se in September 2026, up 45% in a month and up 154% over three months. TheNap ranks #7 of 135 Linens & Bedding brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does TheNap use?
Gravity by Benchr identifies thenap.se as a Shopify store (standard plan, not Shopify Plus), selling in SEK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does TheNap spend on Meta ads?
Gravity by Benchr does not publish a spend figure for TheNap on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Linens & Bedding brands in Denmark?
Among Linens & Bedding brands in Denmark in the Gravity by Benchr index, TheNap ranks #7 of 135 by estimated traffic. Its closest competitors on the same market are TheNap, anew sleep, Nsleep Denmark ApS, Bosant and Bedlam. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with TheNap.