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- The New Sound
Brand page · Audio · Netherlands
The New Sound: 66.2k visits a month, 5 active Meta ads, Gravity score 455.
The New Sound — The New Sound is an e-commerce platform that sells audio equipment including speakers, headphones, amplifiers, and streaming devices for music and film enthusiasts. In September 2026 thenewsound.nl drew an estimated 66.2k visits, up 9% on the month before. It ranks #10 of 199 Audio brands in Netherlands and holds a 4.7 Trustpilot rating over 58 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 20 peers: Audio brands in Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The New Sound is an e-commerce platform that sells audio equipment including speakers, headphones, amplifiers, and streaming devices for music and film enthusiasts.
01 · Traffic
How much traffic The New Sound gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The New Sound drew an estimated 66.2k visits in September 2026, up 9% on the month before and down 1% over three months.
- Worldwide#144,157of 4.5m sites · Top 5%
- In Netherlands#2,001of 78.6k sites · Top 5%
- Audio, worldwide#881of 19,694 brands · Top 5%
- Audio, Netherlands#10of 199 brands · Top 10%
66.2k
estimated visits in September
1 mo ▲ +9.2%4 mo ▼ −1.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The New Sound.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The New Sound holds 4.7 out of 5 on Trustpilot over 58 reviews, 55 of them in the last twelve months: 93% of customers give five stars and 0% one star. That volume places The New Sound in the top 40% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Hi-fi shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The New Sound sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The New Sound sells on Shopify, 98% of its catalogue in stock. The best seller is Momentum 4 Wireless, at €179.00–€199.90, followed by DM13 BT and Momentum 4 True Wireless.
#1Momentum 4 WirelessThe New Sound€179.00–€199.90In stock
#2DM13 BTThe New Sound€149.00–€159.00In stock
#3Momentum 4 True WirelessThe New Sound€167.00–€197.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The New Sound in its comparison group.
- Average rating
- 4.81 / 5
- Rated products
- 35% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$1,062.92
- Currency
- EUR
04 · Ads
What The New Sound is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The New Sound runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2025 (image, text, video).
The New SoundThe New Sound11 Oct 2026image
Win JBL L52 Classic + Arcam A5+The New Sound7 Oct 2026image
🎁 WINACTIE: JBL L52 CLASSIC + ARCAM A5+ Sommige combinaties kloppen gewoon. De JBL L52 Classic brengt die heerlijke vintage looks, terwijlThe New Sound6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026The New Soundverified
Text ad20 Oct 2026The New Soundverified
Image ad20 Oct 2026The New Soundverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The New Sound.
The creators who tag @thenewsound.nl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who The New Sound competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The New Sound among Audio brands in Netherlands. The closest is Stengo.nl, then OrangeAudio, Wifimedia, Audiokauppa, HiFiHut, HiFi.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Stengo.nlstengo.nl | |||||||
| OrangeAudioorange-audio.com | |||||||
| Wifimediawifimedia.eu | |||||||
| Audiokauppaaudiokauppa.fi | |||||||
| HiFiHuthifihut.ie | |||||||
| HiFihifi.cl |
07 · Company
The company behind The New Sound.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The New Sound is a company based in Den Haag, Netherlands, founded in 2024 according to LinkedIn, on a domain registered in March 2024. It employs about 2 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands · Den Haag
- Founded
- 2024, per LinkedIn
- Domain registered
- 15 Mar 2024
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thenewsound.nl · Shopify · EUR
- Catalogue
- 135 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The New Sound
What people ask Google about The New Sound.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The New Sound legit?
According to Gravity by Benchr, The New Sound is a brand based in Den Haag, Netherlands: its website has existed since March 2024, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 2 people on LinkedIn, it has 3,538 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about The New Sound?
Customers rate The New Sound 4.7 out of 5 on Trustpilot over 58 reviews, 55 of them in the last twelve months: 93% give five stars, 0% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does The New Sound sell?
The New Sound is an e-commerce platform that sells audio equipment including speakers, headphones, amplifiers, and streaming devices for music and film enthusiasts. Gravity by Benchr classifies it under Audio, with Electronics making up 23% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is The New Sound expensive?
The New Sound's best seller, Momentum 4 Wireless, sells from €179.00 to €199.90 on thenewsound.nl. 98% of the catalogue is in stock. Gravity does not track prices daily: check thenewsound.nl before buying. Source: Gravity by Benchr catalogue reading, October 2026.
The New Sound promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: The New Sound advertises on Facebook and Instagram and on Google, where its offers often run. Check thenewsound.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy The New Sound?
The New Sound sells on its own website, thenewsound.nl, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind The New Sound?
Gravity by Benchr records a company based in Den Haag, Netherlands, founded in 2024 according to LinkedIn, on a domain registered in 2024, with 2 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The New Sound doing well?
Not at the moment. Gravity by Benchr estimates about 66,200 visits to thenewsound.nl in September 2026, up 9% in a month and down 1% over three months. The New Sound ranks #10 of 199 Audio brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The New Sound use?
Gravity by Benchr identifies thenewsound.nl as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is The New Sound's ad budget?
Gravity by Benchr does not publish a spend figure for The New Sound on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Audio brands in Netherlands?
Among Audio brands in Netherlands in the Gravity by Benchr index, The New Sound ranks #10 of 199 by estimated traffic. Its closest competitors on the same market are Stengo.nl, OrangeAudio, Wifimedia, Audiokauppa and HiFiHut. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The New Sound.