Brand page
thenile.co.nz traffic, ads & competitors 443k visits a month, 14 active Meta ads.
thenile.co.nz — The Nile is an online bookstore that sells books, baby items, and toys. It offers a massive range of products with fast, reliable delivery. In September 2026 thenile.co.nz drew an estimated 443k visits, down 20% on the month before.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Trustpilot Oct 2026
About the store
The Nile is an online bookstore that sells books, baby items, and toys. It offers a massive range of products with fast, reliable delivery.
01 · Traffic
thenile.co.nz website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
thenile.co.nz drew an estimated 443k visits in September 2026, down 20% on the month before and down 15% over three months.
- Worldwide#22,910of 4.5m sites · Top 1%
- In New Zealand#58of 26.3k sites · Top 1%
- Category, worldwide—Data not available
- Category, New Zealand—Data not available
443k
estimated visits in September
1 mo ▼ −20.0%4 mo ▼ −15.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
thenile.co.nz reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
thenile.co.nz holds 4.7 out of 5 on Trustpilot over 3,685 reviews, 254 of them in the last twelve months: 84% of customers give five stars and 6% one star. That volume places thenile.co.nz in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Shopping & Fashion
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
thenile.co.nz best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read thenile.co.nz's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
Data not available
The dominant category places thenile.co.nz in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
thenile.co.nz ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
thenile.co.nz runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp.
Wāhine: A Collection of Māori PūrākauThe Nile New Zealand10 Oct 2026video
The Nile New ZealandThe Nile New Zealand10 Oct 2026image
Get The Nile’s Children’s Book of The MonthThe Nile New Zealand9 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
thenile.co.nz influencers
The creators who tag @thenilenz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
thenile.co.nz competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for thenile.co.nz. The closest is Líra könyv, then BookXcess, Giunti al punto, Harry Hartog, Chapters Bookstore, booksamillion.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Líra könyvlira.hu | |||||||
| BookXcessbookxcess.com | |||||||
| Giunti al puntogiuntialpunto.it | |||||||
| Harry Hartogharryhartog.com.au | |||||||
| Chapters Bookstorechaptersbookstore.com | |||||||
| booksamillion.combooksamillion.com |
07 · Company
Who is behind thenile.co.nz?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
thenile.co.nz is an e-commerce brand, on a domain registered in August 2006.
- Domain registered
- 18 Aug 2006
- Own store
- thenile.co.nz
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about thenile.co.nz
What people ask Google about thenile.co.nz.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is thenile.co.nz legit?
According to Gravity by Benchr, thenile.co.nz is a brand: its website has existed since August 2006, its Trustpilot profile is claimed by the brand, it has 2,651 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
thenile.co.nz reviews: is it worth it?
Customers rate thenile.co.nz 4.7 out of 5 on Trustpilot over 3,685 reviews, 254 of them in the last twelve months: 84% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does thenile.co.nz sell?
The Nile is an online bookstore that sells books, baby items, and toys. It offers a massive range of products with fast, reliable delivery. Source: Gravity by Benchr product classification.
thenile.co.nz promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: thenile.co.nz advertises on Facebook and Instagram, where its offers often run. Check thenile.co.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind thenile.co.nz?
Gravity by Benchr records a company, whose domain was registered in 2006. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is thenile.co.nz growing?
Not at the moment. Gravity by Benchr estimates about 443,400 visits to thenile.co.nz in September 2026, down 20% in a month and down 15% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
How much does thenile.co.nz spend on Meta ads?
Gravity by Benchr does not publish a spend figure for thenile.co.nz on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with thenile.co.nz.