Brand page
thenile.com.au: 469k visits a month, 29 active Meta ads.
thenile.com.au — The Nile is an Australian-owned online bookstore offering a massive range of books with fast, reliable delivery. In September 2026 thenile.com.au drew an estimated 469k visits, down 14% on the month before.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Trustpilot Oct 2026
About the store
The Nile is an Australian-owned online bookstore offering a massive range of books with fast, reliable delivery.
01 · Traffic
How much traffic thenile.com.au gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
thenile.com.au drew an estimated 469k visits in September 2026, down 14% on the month before and down 8% over three months.
- Worldwide#23,224of 4.5m sites · Top 1%
- In Australia#435of 105k sites · Top 1%
- Category, worldwide—Data not available
- Category, Australia—Data not available
469k
estimated visits in September
1 mo ▼ −13.9%4 mo ▼ −8.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about thenile.com.au.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
thenile.com.au holds 2.1 out of 5 on Trustpilot over 316 reviews, 39 of them in the last twelve months: 50% of customers give five stars and 40% one star. That volume places thenile.com.au in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What thenile.com.au sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read thenile.com.au's catalogue yet.
Data not available
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Share of the catalogue by product family.
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The dominant category places thenile.com.au in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What thenile.com.au is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
thenile.com.au runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp.
What if the guilt you've carried for a decade is based on a lie? In our latest podcast episode, we sat with Michael Robotham and talked aboThe Nile Australia10 Oct 2026video
Podcast | Michael Robotham - Tell Me Something TrueThe Nile Australia10 Oct 2026video
Michael Robotham - Tell Me Something TrueThe Nile Australia10 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about thenile.com.au.
The creators who tag @thenileau on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @thenileau on Instagram, led by SHELLY HORTON (106k followers, 9.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSHELLY HORTON@shellyhorton1 · 🇦🇺 AU | Health medicine Creator | 106k | 9.6% | 1 | Tagged @thenileau |
06 · Competitors according to Gravity
Who thenile.com.au competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for thenile.com.au. The closest is Book Outlet, then Líra könyv, BookXcess, Powell's Books, Buchkatalog, Chapters Bookstore.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Book Outletbookoutlet.com | |||||||
| Líra könyvlira.hu | |||||||
| BookXcessbookxcess.com | |||||||
| Powell's Bookspowells.com | |||||||
| Buchkatalogbuchkatalog.de | |||||||
| Chapters Bookstorechaptersbookstore.com |
07 · Company
The company behind thenile.com.au.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
thenile.com.au is an e-commerce brand.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
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- Entity country
- Data not available
- Founded
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- Domain registered
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- Share capital
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- Status
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- President
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- Activity code
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- Employees
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- Funding stage
- Data not available
- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thenile.com.au
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about thenile.com.au
What people ask Google about thenile.com.au.
5 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
thenile.com.au reviews
Customers rate thenile.com.au 2.1 out of 5 on Trustpilot over 316 reviews, 39 of them in the last twelve months: 50% give five stars, 40% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is thenile.com.au known for?
The Nile is an Australian-owned online bookstore offering a massive range of books with fast, reliable delivery. Source: Gravity by Benchr product classification.
Does thenile.com.au have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: thenile.com.au advertises on Facebook and Instagram, where its offers often run. Check thenile.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is thenile.com.au growing?
Not at the moment. Gravity by Benchr estimates about 469,300 visits to thenile.com.au in September 2026, down 14% in a month and down 8% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
What is thenile.com.au's ad budget?
Gravity by Benchr does not publish a spend figure for thenile.com.au on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with thenile.com.au.