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- The One Store
Brand page · Jewelry · Australia
The One Store: 46.5k visits a month, 3 active Meta ads, Gravity score 497.
The One Store — The One Store is an online retailer specializing in Lord of the Rings merchandise, including collectibles, jewelry, apparel, and home decor items inspired by Middle-earth. In September 2026 theonestore.com.br drew an estimated 46.5k visits, up 56% on the month before. It ranks #726 of 33,382 Jewelry brands in Australia and holds a 4.2 Trustpilot rating over 20 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 128 peers: Jewelry brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The One Store is an online retailer specializing in Lord of the Rings merchandise, including collectibles, jewelry, apparel, and home decor items inspired by Middle-earth.
01 · Traffic
How much traffic The One Store gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The One Store drew an estimated 46.5k visits in September 2026, up 56% on the month before and up 33% over three months.
- Worldwide#180,912of 4.5m sites · Top 5%
- In United States#57,814of 1.2m sites · Top 5%
- Jewelry, worldwide#4,180of 132,285 brands · Top 5%
- Jewelry, United States#726of 33,382 brands · Top 5%
46.5k
estimated visits in September
1 mo ▲ +55.6%4 mo ▲ +33.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The One Store.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The One Store holds 4.2 out of 5 on Trustpilot over 20 reviews, 20 of them in the last twelve months: 75% of customers give five stars and 5% one star. That volume places The One Store in the top 50% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Collectibles Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The One Store sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The One Store sells on Shopify, 98% of its catalogue in stock. The best seller is The One Ring Glows in the Dark - The Lord of the Rings, at A$64.90, followed by The Lord of the Rings Ring - The One Ring and Priority Order Upgrade with Gift Card.
#1The One Ring Glows in the Dark - The Lord of the RingsThe One StoreA$64.90In stock
#2The Lord of the Rings Ring - The One RingThe One StoreA$47.90In stock
#3Priority Order Upgrade with Gift CardThe One StoreA$14.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The One Store in its comparison group.
- Average rating
- 4.88 / 5
- Rated products
- 40% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$62.70
- Currency
- AUD
04 · Ads
What The One Store is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The One Store runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since May 2026 (image, text, video).
Nazgul Statue Figure - The Lord of the RingsThe One Store4 Oct 2026image
Nazgul Statue Figure - The Lord of the RingsThe One Store20 Sept 2026image
Frodo Baggins Cosplay Costume Set - Lord of the RingsThe One Store20 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026LUIZ ANSELMO PALAZZI STEFFEMverified
Text ad20 Oct 2026LUIZ ANSELMO PALAZZI STEFFEMverified
Text ad20 Oct 2026LUIZ ANSELMO PALAZZI STEFFEMverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The One Store.
The creators who tag @theonestore.lotr on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who The One Store competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The One Store among Jewelry brands in Australia. The closest is Welcome Home Store, then Eclectico, Amazing Tropicana Australiana, Taqwaa, Australian Native T-Shirts, Palm Bee.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Welcome Home Storewelcomehome.shop | |||||||
| Eclecticoeclectico.com.au | |||||||
| Amazing Tropicana Australianaamazingta.com.au | |||||||
| Taqwaataqwaa.com.au | |||||||
| Australian Native T-Shirtsaustralian-native.com.au | |||||||
| Palm Beepalmbee.shop |
07 · Company
The company behind The One Store.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The One Store is a company based in South Brisbane, Australia, founded in 2024 according to LinkedIn, on a domain registered in July 2021. It employs about 5 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · South Brisbane
- Founded
- 2024, per LinkedIn
- Domain registered
- 22 Jul 2021
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- theonestore.com.br · Shopify · AUD
- Catalogue
- 11 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The One Store
What people ask Google about The One Store.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The One Store legit or a scam?
According to Gravity by Benchr, The One Store is a brand based in South Brisbane, Australia: its website has existed since July 2021, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 5 people on LinkedIn, it has 1,261 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
The One Store reviews
Customers rate The One Store 4.2 out of 5 on Trustpilot over 20 reviews, 20 of them in the last twelve months: 75% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is The One Store?
The One Store is an online retailer specializing in Lord of the Rings merchandise, including collectibles, jewelry, apparel, and home decor items inspired by Middle-earth. Gravity by Benchr classifies it under Jewelry, with Rings making up 10% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does The One Store cost?
The One Store's best seller, The One Ring Glows in the Dark - The Lord of the Rings, sells A$64.90 on theonestore.com.br. 98% of the catalogue is in stock. Gravity does not track prices daily: check theonestore.com.br before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a The One Store discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The One Store advertises on Facebook and Instagram and on Google, where its offers often run. Check theonestore.com.br for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy The One Store?
The One Store sells on its own website, theonestore.com.br, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns The One Store?
Gravity by Benchr records a company based in South Brisbane, Australia, founded in 2024 according to LinkedIn, on a domain registered in 2021, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The One Store growing?
Yes. Gravity by Benchr estimates about 46,500 visits to theonestore.com.br in September 2026, up 56% in a month and up 33% over three months. The One Store ranks #726 of 33,382 Jewelry brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The One Store use?
Gravity by Benchr identifies theonestore.com.br as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does The One Store spend on Meta ads?
Gravity by Benchr does not publish a spend figure for The One Store on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Australia?
Among Jewelry brands in Australia in the Gravity by Benchr index, The One Store ranks #726 of 33,382 by estimated traffic. Its closest competitors on the same market are Welcome Home Store, Eclectico, Amazing Tropicana Australiana, Taqwaa and Australian Native T-Shirts. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The One Store.