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- The Ordinary
Brand page · Personal Care · Pakistan
The Ordinary traffic, ads & competitors 36.1k visits a month, 5 active Meta ads, Gravity score 471.
The Ordinary — The Ordinary-Pakistan is an authorized retailer of original The Ordinary skincare products in Pakistan, offering a wide range of treatments including serums, moisturizers, and cleansers. In September 2026 theordinary.pk drew an estimated 36.1k visits, down 71% on the month before. It ranks #205 of 1,125 Personal Care brands in Pakistan.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 202 peers: Personal Care brands in Pakistan with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Ordinary-Pakistan is an authorized retailer of original The Ordinary skincare products in Pakistan, offering a wide range of treatments including serums, moisturizers, and cleansers.
01 · Traffic
The Ordinary website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Ordinary drew an estimated 36.1k visits in September 2026, down 71% on the month before and down 17% over three months.
- Worldwide#224,573of 4.5m sites · Top 10%
- In Pakistan#1,931of 20.3k sites · Top 10%
- Personal Care, worldwide#11,456of 215,119 brands · Top 10%
- Personal Care, Pakistan#205of 1,125 brands · Top 20%
36.1k
estimated visits in September
1 mo ▼ −70.5%4 mo ▼ −16.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
The Ordinary reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Ordinary holds 3.6 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 0% one star.
Cosmetics Store Skin Care Clinic
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
The Ordinary best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read The Ordinary's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places The Ordinary in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
The Ordinary ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Ordinary runs Meta ads on Facebook, Instagram, Messenger, Audience Network, and has advertised on Google since October 2025 (image).
TheordinarypakistanofficialTheordinarypakistanofficial3 Sept 2026image
Ascorbyl Glucoside Solution 12%Theordinarypakistanofficial26 May 2026image
⭐️⭐️ @theordinarypakistan #serum #blackheads #theordinary foryou,theordinary,viral,blackheads,trendTheordinarypakistanofficial20 May 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
The Ordinary influencers
The creators who tag @theordinarypakistan on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @theordinarypakistan on Instagram, led by Dr. Rashel Pakistan ®️ (70.1k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDr. Rashel Pakistan ®️@dr.rashelpakistan · 🇵🇰 PK | Beauty cosmetics skincare Creator | 70.1k | 0.2% | 1 | Tagged @theordinarypakistan |
06 · Competitors according to Gravity
The Ordinary competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Ordinary among Personal Care brands in Pakistan. The closest is La Roche-Posay, then medicube.sa, CeraVe, CeraVe, CeraVe, Dermaglós.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| La Roche-Posaylaroche-posay.cl | |||||||
| medicube.samedicube.sa | |||||||
| CeraVecerave.it | |||||||
| CeraVecerave.com.au | |||||||
| CeraVecerave.co.uk | |||||||
| Dermaglósdermaglos.com |
07 · Company
Who is behind The Ordinary?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Ordinary is a company based in Pakistan.
- Entity country
- 🇵🇰 Pakistan
- Own store
- theordinary.pk · Woocommerce
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Ordinary
What people ask Google about The Ordinary.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Ordinary legit?
According to Gravity by Benchr, The Ordinary is a brand based in Pakistan: its Trustpilot profile is claimed by the brand, it sells on a Woocommerce store, it has 12,675 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is The Ordinary?
The Ordinary-Pakistan is an authorized retailer of original The Ordinary skincare products in Pakistan, offering a wide range of treatments including serums, moisturizers, and cleansers. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does The Ordinary have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Ordinary advertises on Facebook and Instagram and on Google, where its offers often run. Check theordinary.pk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy The Ordinary?
The Ordinary sells on its own website, theordinary.pk, a Woocommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is The Ordinary doing well?
Not at the moment. Gravity by Benchr estimates about 36,100 visits to theordinary.pk in September 2026, down 71% in a month and down 17% over three months. The Ordinary ranks #205 of 1,125 Personal Care brands in Pakistan in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Ordinary use?
Gravity by Benchr identifies theordinary.pk as a Woocommerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does The Ordinary spend on Meta ads?
Gravity by Benchr does not publish a spend figure for The Ordinary on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Pakistan?
Among Personal Care brands in Pakistan in the Gravity by Benchr index, The Ordinary ranks #205 of 1,125 by estimated traffic. Its closest competitors on the same market are La Roche-Posay, medicube.sa, CeraVe, CeraVe and CeraVe. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Ordinary.