Brand page · Shoes · United States
Theo Sterling: 44.4k visits a month, 331 active Meta ads, Gravity score 577.
Theo Sterling — Theo Sterling is a fashion brand that sells men's and women's apparel including shoes, jackets, hoodies, boots, pants, shirts, and accessories like sunglasses, bags, and hats. In September 2026 theosterling.com drew an estimated 44.4k visits, up 29% on the month before. It ranks #566 of 6,771 Shoes brands in United States and holds a 1.8 Trustpilot rating over 17 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 428 peers: Shoes brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Theo Sterling is a fashion brand that sells men's and women's apparel including shoes, jackets, hoodies, boots, pants, shirts, and accessories like sunglasses, bags, and hats.
01 · Traffic
How much traffic Theo Sterling gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Theo Sterling drew an estimated 44.4k visits in September 2026, up 29% on the month before and up 162% over three months.
- Worldwide#188,322of 4.5m sites · Top 5%
- In United States#60,029of 1.2m sites · Top 10%
- Shoes, worldwide#3,866of 46,962 brands · Top 10%
- Shoes, United States#566of 6,771 brands · Top 10%
44.4k
estimated visits in September
1 mo ▲ +28.6%4 mo ▲ +162.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Theo Sterling.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Theo Sterling holds 1.8 out of 5 on Trustpilot over 17 reviews, 17 of them in the last twelve months: 0% of customers give five stars and 94% one star. That volume places Theo Sterling in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Theo Sterling sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Theo Sterling sells on Shopify, 100% of its catalogue in stock. The best seller is Shipping Protection, at US$2.99, followed by Avella Leather Mules and Orvani Cowhide Leather Loafers.
#1Shipping ProtectionTheo SterlingUS$2.99In stock
#2Avella Leather MulesTheo SterlingUS$79.99In stock
#3Orvani Cowhide Leather LoafersTheo SterlingUS$109.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Theo Sterling in its comparison group.
- Average rating
- 3.15 / 5
- Rated products
- 19% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$109.99
- Currency
- USD
04 · Ads
What Theo Sterling is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Theo Sterling runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2026 (image).
Nova Puffer JacketTheo Sterling Apparel6 Oct 2026image
Theo Sterling ApparelTheo Sterling Apparel6 Oct 2026image
Theo Sterling ApparelTheo Sterling Apparel6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Theo Sterling.
The creators who tag @theosterlingco on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Theo Sterling competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Theo Sterling among Shoes brands in United States. The closest is RileyRiver, then Kelsi Dagger BK, LAMODA, Obiono, Objectionalism, Zelanni.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| RileyRiverrileyriver.co | |||||||
| Kelsi Dagger BKkelsidaggerbk.com | |||||||
| LAMODAus.lamoda.co.uk | |||||||
| Obionoobiono.com | |||||||
| Objectionalismobjectionalism.com | |||||||
| Zelannizelanni.com |
07 · Company
The company behind Theo Sterling.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Theo Sterling is a company based in Sheridan, United States, on a domain registered in September 2025.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Sheridan
- Founded
- Data not available
- Domain registered
- 16 Sept 2025
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- theosterling.com · Shopify · USD
- Catalogue
- 24 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Theo Sterling
What people ask Google about Theo Sterling.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Theo Sterling legit or a scam?
According to Gravity by Benchr, Theo Sterling is a brand based in Sheridan, United States: its website has existed since September 2025, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 867 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Theo Sterling?
Customers rate Theo Sterling 1.8 out of 5 on Trustpilot over 17 reviews, 17 of them in the last twelve months: 0% give five stars, 94% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Theo Sterling known for?
Theo Sterling is a fashion brand that sells men's and women's apparel including shoes, jackets, hoodies, boots, pants, shirts, and accessories like sunglasses, bags, and hats. Gravity by Benchr classifies it under Shoes, with Shoes making up 11% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Theo Sterling expensive?
Theo Sterling's best seller, Shipping Protection, sells US$2.99 on theosterling.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check theosterling.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Theo Sterling have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Theo Sterling advertises on Facebook and Instagram and on Google, where its offers often run. Check theosterling.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Theo Sterling?
Theo Sterling sells on its own website, theosterling.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Theo Sterling?
Gravity by Benchr records a company based in Sheridan, United States, whose domain was registered in 2025. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Theo Sterling growing?
Yes. Gravity by Benchr estimates about 44,400 visits to theosterling.com in September 2026, up 29% in a month and up 162% over three months. Theo Sterling ranks #566 of 6,771 Shoes brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Theo Sterling use?
Gravity by Benchr identifies theosterling.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Theo Sterling spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Theo Sterling on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in United States?
Among Shoes brands in United States in the Gravity by Benchr index, Theo Sterling ranks #566 of 6,771 by estimated traffic. Its closest competitors on the same market are RileyRiver, Kelsi Dagger BK, LAMODA, Obiono and Objectionalism. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Theo Sterling.